Are there any secrets to applying self-tanning lotion to the face?

Exfoliating your skin first will help to assure a smooth, even finish. Apply self-tanner by massaging it into the skin, being careful to cover your whole face evenly. Don't leave a chin line; cover your neck, too. For a hint of color, some makeup artists dilute self-tanning cream with a moisturizer. If the result is too light, reapply.