Rated 4.5 out of 5 by 31
Rated 5 out of 5 by Vrontron Wow! Platinum locks!
I went ahead and decided to buy this bleach after reading all the reviews. I was skeptical that just with 20 volume developer and 1 hour, I could achieve salon quality platinum bleached locks.
My base color is a level 6 - a medium brown with gold tones and it is very resistant. Because of this, I used 1 1 1/2 activator packets - which would be the equivalent of 3 packets if you were using the entire bottle of 7th stage, I only used 1/2 the bottle since I was just touching up my roots. When I poured the bottle out - it looked like black ink - but once I added developer - which I added about 2 1/2 oz and the activator packets, it turned a navy blue. The key to the blue being that it will kick that brassiness out. Also I used a tint brush and bowl to apply, the directions say to use a applicator, but the texture of the product is easy to distribute with a tint brush.
I applied the bleach to my roots. And let it sit for a little over an hour and put a plastic cap on top. It mildly tingled my head but I am not very sensitive to bleach - so it may be more intense for someone else.
After I let it process for 60 minutes, I rinsed it out. Towel dried and used Blond Brilliance Champagne blonde toner with 5 volume developer. I left it on for 15 min. And put a plastic cap on. Once it was done, I washed it out twice with Apohgee Color Repair shampoo and conditioned with ION intense repair conditioner.
Once my hair dried I was amazed out how platinum it turn out. It looked exactly like the same level of bleached platinum that my hair stylist would normally achieve but at the comfort of my home and 10 times less the cost.
Keep in mind, the activator packets are sold separately. And please use a toner, otherwise you're gonna get some unneeded yellow tones. And again my hair is naturally a level 6, so I would imagine you would have to do this process twice if you have like a level 1 or 2 hair color naturally.
January 1, 2015
Rated 5 out of 5 by Lola678 Great lightener
This lifts my black hair easily. I love this lightener ! I like how it lifts 8-10 levels. This is a really great product.
January 19, 2014
Rated 2 out of 5 by Tiff03 Not For Black/Darkest Brown Hair
My hair was black/brown and I used this lightener with 3 Light Activator powder packets and 20 vol, as per the directions. I was expecting my hair to be bleached as light as possible, considering the products claims.
However, my hair was left BRIGHT PUMPKIN ORANGE. No different than boxed bleach from Walmart. Seriously. I had to bleach TWICE to get my hair pale yellow. Even after one application, my hair was left feeling dry and damaged.
July 19, 2013
Rated 2 out of 5 by ywdy Eh...
My hair was a bright copper color after bleaching out permanent black hair dye. I followed all of the directions for this (20 vol. developer, activator packets), but used only a half-batch because my hair is short. Unfortunately, it only lifted a few levels and barely took any of the warm tones out. I wanted more of a neutral base, but I have a dark to med bright strawberry blonde now. Perhaps this works better on more "virgin" hair, but I found it is not good for getting dark colors out.
April 15, 2013