L'Oreal Permanent Haircolor #7.43 Red Penny

• Exclusive anti-fade color system for long-lasting color
• 25-minute automatic color processing makes timing simple
• Liquid-creme formula means no-run,no-drip processing
• Consistent, dependable color results
• Colors do not go deeper than shade selected
• Superb conditioning - 100% gray coverage
• Click here to order a swatch book.

These glorious colors give hair beautiful highlights & superb conditioning benefits. Exclusive anti-fade color system for long-lasting color and 25-minute automatic color processing make it the perfect choice.

Always apply to dry, unwashed hair. Measure 2 fl. oz. of Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.