L'Oreal Excellence Permanent Hair Color #4

• 100% Gray Coverage with excellent, uniform results
• Long-lasting color that resists fading
• Special conditioners add body and control to hair
• Lavender base to prevent green cast
• 25-minute automatic color processing
• Available in fifteen true rich shades

L'Oreal Excellence's liquid color is perfect for your clients who want to keep every gray hair covered. You will achieve 100% gray coverage in true, rich, long-lasting shades. L'Oreal Excellence Liquid Haircolor has a unique gel consistency. Easy-to-follow directions means consistent results every time. Lavender bases prevent green tones and neutralizes brassy tones.

If you are covering very resistant gray hair you may leave the color on an additional 10 to 15 minutes. Always apply L'Oreal Excellence Liquid Haircolor on dry, unwashed hair.