Rated 4.6 out of 5 by 90
Rated 5 out of 5 by Moxxi My favorite lightener!
I've used a variety of hair lighteners and this has been, by far, my favorite. It lightens the best and evenly. It doesn't burn as much as the others do. I most recently used this with Ion Sensitive Scalp 30 Vol. Developer, and it works so well. I have very dark brunette hair so I usually need several sessions (with other products) to get it as light as I would like since I enjoy having white hair, but with this lightener I don't need to use it as much, and only one session for fixing my roots with a toner. This product doesn't damage my hair as much as other lighteners have in the past, and within the last few years while using this product, I've started applying coconut oil to my hair to soak several hours before bleaching, and applying the bleach over it. Barely any damage! The bleach lightens through the coconut oil while the oil prevents some damage. With my technique, and this bleach, I can lighten my hair without too much worry of excessive damage. I highly recommend this product, I always buy the large tub!
August 26, 2015
Rated 4 out of 5 by Jsco0903 Yes
This is the only powder bleach I will use. I've safely lifted many manic panic colors and box dyes from not only my hair but my daughters and her friends. I only use a 20 volume developer of the same brand and always get the results I want. I suppose you could do damage with it if used incorrectly but it's always worked for me.
July 11, 2015
Rated 4 out of 5 by LStar Great lightener
I used this to touch up my roots. I've tried my fair share of high lift blondes with 40 developer, but could never get my hair past the orange stage. I was very reluctant to go back to bleach and kind of deluded myself into thinking I was sparing my hair the damage by using high lift instead. But as I could not get my hair light enough, I finally gave in and decided to give this product a try. I used this with Ion sensitive scalp 20 volume developer because I wanted as little damage as possible and I was very surprised at how quickly it lightened my medium brown roots. In only 30 minutes my hair was a pale yellow color, whice I didn't expect considering I've used other bleaches with a higher developer in the past and it would take twice the time. I rinsed it out and applied Wella Color Charm T15 toner and was left with beautiful beige blonde hair. As for the condition of my hair, it does not feel any more damaged than before I bleached it. Dare I say, it actually feels better. I would also like to add I did not feel any burning on my scalp while it was processing.
The only issue I have with this product was the very little amount of powder that came in the pouch. I just barely had enough to do my roots (and I was using it very sparingly) so it's impossible to do your whole head unless your hair is very very short. I would definitely recommend getting two or three, or better yet get the 1 lb tub because it's a much better deal. Overall, I'm very happy with this product and will be using it every time I need to touch up my regrowth.
June 4, 2015
Rated 5 out of 5 by AngelB2006 Works great!
I used this paired with Ion's Sensitive Scalp Developer in 40. It worked wonderfully!
Evenly bleached my hair, and it smelt great.
January 29, 2015