Ion Color Brilliance Powder Lightener
I used this to touch up my roots. I've tried my fair share of high lift blondes with 40 developer, but could never get my hair past the orange stage. I was very reluctant to go back to bleach and kind of deluded myself into thinking I was sparing my hair the damage by using high lift instead. But as I could not get my hair light enough, I finally gave in and decided to give this product a try. I used this with Ion sensitive scalp 20 volume developer because I wanted as little damage as possible and I was very surprised at how quickly it lightened my medium brown roots. In only 30 minutes my hair was a pale yellow color, whice I didn't expect considering I've used other bleaches with a higher developer in the past and it would take twice the time. I rinsed it out and applied Wella Color Charm T15 toner and was left with beautiful beige blonde hair. As for the condition of my hair, it does not feel any more damaged than before I bleached it. Dare I say, it actually feels better. I would also like to add I did not feel any burning on my scalp while it was processing.
The only issue I have with this product was the very little amount of powder that came in the pouch. I just barely had enough to do my roots (and I was using it very sparingly) so it's impossible to do your whole head unless your hair is very very short. I would definitely recommend getting two or three, or better yet get the 1 lb tub because it's a much better deal. Overall, I'm very happy with this product and will be using it every time I need to touch up my regrowth.
June 4, 2015
I used this paired with Ion's Sensitive Scalp Developer in 40. It worked wonderfully!
Evenly bleached my hair, and it smelt great.
January 29, 2015
I bought this solely because it was highly reviewed and was labeled as a sensitive scalp product. I am so pleased with it! It was relatively cheap and it really lightened up my dark brown hair... I will definitely purchase this item over and over again. It worked well for me :)
November 9, 2014
It is bleach, your hair will be damaged no matter what. However, this bleach did what I believe to be the least damage possible from bleach. No breakage or abundance of spit ends. My hair did not feel dry after my first bleach, but it felt like it had been shampooed too much. After my second bleach, it does feel dry. Smell is strong. I used 20v for 30 minutes on my light reddish brown hair and it turned a golden-yellowy blonde.
November 7, 2014