Sulfate-free Shampoo Find out why this gentler hair care is so hot!
Found in most shampoos and soaps, sulfates comprise a family of ingredients that includes the commonly used foaming agents Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS). These sudsy “surfactants” can contribute to moisture loss in all hair, and can cause color-treated hair to fade prematurely. As more and more women—and men—opt for hair color treatment, there has been increasing buzz about sulfate-free shampoos because they help protect color vibrancy, while leaving hair soft, shiny and manageable.
A new hair care line, Coloresse Fade Protection System, takes sulfate-free hair care to another level by offering products that are also tailored to specific hair care needs. The line includes gentle cleansing and conditioning products in three categories: Volume, for fine, thin hair; Moisture, for normal to dry hair; and Rescue, for severely dry and damaged hair. All Coloresse shampoos are sulfate-free and cleanse gently but effectively without stripping away color and moisture. Coloresse products also contain a proprietary Intense Color Complex formula that includes vegetable protein, sunflower seed extract and vitamin E to protect and strengthen hair. They’re perfect for fragile and severely dry hair—even if it’s not color-treated! The line also includes an array of color-protecting styling products for all hair types that create and maintain any coif.
Coloresse products compare to Purology in performance, but Coloresse is available at Sally for less than half the price! How can we do that? With thousands of stores, Sally can offer salon professional-quality products for less.