Rated 3.2 out of 5 by 6
Rated 4 out of 5 by VideoGameGirl Out with the brassy, in with the sassy!
I have tried a couple of other Sally's blonde brightening products, and this by far does the best job! My blonde gets a little brassy after about 3 weeks at which point I will use this. My skin is sensitive and this product is a bit intense...it will tingle if I rub it into my scalp so I just avoid doing that and everything is peachy. After I've shampooed and conditioned, I will leave it in for 20 or so mins, rinse and use just a little conditioner to bring back the softness because, like others have indicated, this is a bit drying on the hair. However, after all of that, my hair is much more ashy/white and super soft! Love this stuff. I wish they made a shampoo.
February 23, 2016
Rated 5 out of 5 by Verified Reviewer <3
I use this from time to time when shimmer lights has left me a lil ashy meanwhile some golden tones are creepin in, with pollution and everything else. I use it about once a month, and when i go to work my co workers always say ," what did you do? youre so blonde! its so bright!" I just used mine tonight and im snow white platinum again I wouldnt recommend use if your hair is damaged or porous but if you use a deep conditioner afterwords it's no worse than a shampoo
July 11, 2015
Rated 1 out of 5 by laffytaffyhair SMELLS HORRIBLE!
This stuff smells so bad. It ranges from throw up to stink bugs. It made my hair very brittle and dry and left my scalp itchy and irritated. It did nothing to minimize the brassy tones in my hair.
July 7, 2015
Rated 2 out of 5 by RobinLBL Didn't Do Much
Used it as directed leaving it in for the maximum time (or a little longer). I really don't see much of a change, but I'm not terribly brassy. My hair did feel dry after I rinsed it, but I used a deep conditioner afterwards, which left it feeling in good condition. No hair loss like another reviewer. Although it didn't do much for me, I would certainly give it a try at this price.
December 23, 2013