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- Moisturizing agents ensure creamy consistency during processing
- Protecting oil system to help lock in moisture
- Dust free formula
Wella Color Charm Powder Lightener is controlled, reliable lightening action. This powder lightener provides up to 7 Levels of Lift. Excellent for highlights with foils or balyage techniques, full head lightening, regrowth applications, and color correction.
RECOMMENDED MIXING: For off-the-scalp application, mix 1 oz. of Color Charm Powder Lightener with 1 oz. of the appropriate Wella Developer (20 or 30 Vol) in a non-metallic bowl. For on-the-scalp application, use only 20 Vol Crème Developer by mixing 1oz. of Color Charm Powder Lightener with 2 oz. Wella Crème Developer. Do not process for more than 50 minutes.
IMPORTANT: Never shampoo before lightening. Perform a strand test before complete application. Always wear gloves.
CAUTION: Do not use on eyelashes, eyebrows, facial hair or hair on other parts of the body. Do not use on hair in poor condition. Do not use in a metal mixing bowl. Do not permanently wave the hair immediately before or after lightening. Do not use if the scalp shows abrasions, scratches, or any other abnormal condition. Store in a cool, dry place.
Ideal for all on- and off-the-scalp application techniques
Potassium Persulfate, Sodium Silicate, Magnesium Carbonate Hydroxide, Mineral Oil, Ammonium Persulfate, Sodium Stearate, Xanthan Gum, Oryza Sativa (Rice) Starch, Algin, Disodium EDTA, Silica
Wella Color Charm Powder Lightener 9 9
I love this lightener! I had a bad experience with a box lightener (I won't name brands but it started with a C and claimed "Ultra Blue") After following the box directions, my hair was dry and so weak when it was wet that I was afraid to brush it until it dried. I've been pretty harsh on my hair in the past, and it has always been very strong and doesn't damage easily. After letting my poor hair heal and using deep conditioning protein masks, I decided to try this. I used Ion Sensitive Scalp 20 Volume developer and left it on for about thirty minutes, when my roots matched the rest of my hair. I used a cheap disposable shower cap to keep it nice and moist because I find that when lightener dries on my hair, the hair gets weak and doesn't lighten as good. When mixed with the developer it is a wonderful almost fluffy, creamy consistency and didn't smell very harsh or overpowering at all! (In comparison to pretty much any hair dye or lightener I've ever used at least.) This lightened my hair better than the drug store box lightener in less than half the time! It even lifted some of the brassiness out of my hair that was leftover from dying my hair a dark brown color. :) I used Wella Toner afterward and my hair is a beautiful natural blond color that matches my eyebrows perfectly and even the brassy part blended in nicely! My hair is in pretty good condition for all I've put it through, and as far as I can tell, this product didn't do any further damage to my hair besides maybe being a little drying, but after deep conditioning its nice and soft! Thank you Wella! August 21, 2014
Wella Color Charm Powder Lightner This works very well and had no damage to my hair. July 11, 2014
Awesome On & off the Scalp Bleach This bleach is the best ever. No dust, stays moist & does the job & leaves the hair in great condition afterwards. A little goes a long ways. Follow mixing directions to the letter. I love it for foil jobs or straight on the scalp for those who want to be BLOND all over. I highly recommend this Wella Powder Bleach. June 6, 2014
Fantastic product! Several years ago I started foiling my own hair. I have always used this product with a 40V developer and have had so many compliments on my hilights. My sister in law went to beauty school and prefers Wella over any other brand. You wont be disappointed! May 1, 2014
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