Cool Blonde Shampoo
Cool Blonde Shampoo

Cool Blonde Shampoo



Size: 10.5 oz. |
Quantity: One |

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Additional Information

  • Brightens and tones to eliminate brassiness and yellowing
  • Gluten, Paraben, Alcohol, Phthalates, Soy free
  • For white, silver, or blonde color-treated hair
  • Balances moisture and adds shine
  • 100% Vegan

ion™ Cool Blonde Shampoo gently cleanses and tones white, silver or blonde color-treated hair to eliminate brassiness and yellowing. This shampoo refreshes color while intensifying shine and balancing moisture.

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ion Cool Blonde Shampoo is rated 3.6666666666666665 out of 5 by 12.
Rated 4 out of 5 by from Does the trick! I bought this to keep my light blonde highlights from getting brassy. It really does the job! Keeps my highlights super bright and fresh looking! However, I only gave it 4 stars because it doesn't lather much, and I have long hair so I like my shampoo to lather to be able to work it all the way to the ends. In this products defense, I bought a similar expensive product from my salon, and it doesn't lather much either!
Date published: 2016-09-24
Rated 5 out of 5 by from Ion Blonde Shampoo Love it! It was recommended by a Sally Beauty Consultant, I have Steel Gray hair, I receive many complements on my color. This product helps keep it bright.
Date published: 2015-09-12
Rated 4 out of 5 by from Love this shampoo! I have used the Generic Brand purple shampoo in the past and I didn't like how drying it was. Also, due to the level of brassiness I had, I didn't notice much difference when I used it. Since my most recent highlighting experience, I grabbed the Ion Cool Blonde shampoo because it was the least expensive option & it smelled nice, and I wanted to make sure that my hair would not have the brassy tones I've become used to when going blonde. In the almost week that I've used it, it has maintained a cool appearance to my highlights and I don't feel like it has dried out my hair at all. It really does smell good which really impressed me as well. I will buy this again!
Date published: 2014-09-13
Rated 5 out of 5 by from Just what I've been looking for I have long, straightish, fine hair, dark blonde with highlights and some grey. I wash my hair twice a week and blow dry. I HATE Clairol Shimmer Lights--the smell is overpowering and it does not function well enough as a shampoo. The matching conditioner (Clairol) is worthless--I would literally have to follow it with an intensive moisture conditioner like Ion Extreme Moisture Creme. The Ion Cool Blonde Shampoo lathers well, cleans well and does not over-strip my hair. It prevents dullness and yellowness in both my highlights and my grey. I follow with Ion Extreme Moisture Creme conditioner, then use anti-frizz serum on the highlighted length before blow-drying. BTW, I have not found the matching Cool Blonde Conditioner to be effective--it doesn't moisturize enough for me. But I LOVE the shampoo!
Date published: 2014-04-26
Rated 4 out of 5 by from OK; Not the best. I have naturally blonde hair that is quickly turning grey. I don't mind the grey if it is silvery and shiny but not dull and dingy. I've used Clairol Shimmerlights in the past but found it to be too conditioning. I have very fine hair. The Shimmerlights definitely produced more dramatic results. People actually commented on how shiny my hair was. I don't really notice much of a shimmer with this Ion shampoo. My husband tried, loved it, and I had to buy more. It is often on sale too. His grey has a tendency to look yellowish and dull. This shampoo is a little drying, but for my fine hair that is not such a bad thing. DH has much more coarse and dry hair. It seems to minimize the yellow tone to some degree but could be better and is really too drying for him. So when we run low on the Ion I plan to get him some of the Sally generic of the Clairol Shimmerlights to try, because it's less expensive than Clairol and also more conditioning than the Ion Cool Blonde Shampoo. I will likely continue using this one.
Date published: 2013-05-01
Rated 2 out of 5 by from No Toning I usually buy Shimmering Lights or Sally's Generic version of the product and never had any problems. My brassy tones would disappear before my eyes. During my last visit, an associate recommended that I try the Ion brand so I purchased this product. Honestly, I don't really understand how this is designed for blonde hair. The shampoo itself is poorly pigmented and it definitely doesn't tone my hair. To make the matters worse, it leaves my hair dry and straw-like. The only positive thing I can say is that this shampoo is easy to distribute and it smells good. Otherwise, it simply didn't do the job for me.
Date published: 2013-04-28
Rated 4 out of 5 by from Good Shampoo I bought this after using the shimmer lights shampoo and conditioner. I was not happy with the shimmer lights and was looking for something new to try. This shampoo is amazing. I usually use it once or twice a week. It helps get rid of any brassy tones that I sometimes get a few weeks after having my hair dyed. It also smells good and seems to work well. I will continue using this product unless I find something that works better in the future.
Date published: 2013-04-25
Rated 4 out of 5 by from Good! This shampoo works well when toning the hair right after lightening it to a blonde. I have found it works best when hair is dampened slightly with water bottle and massaged in to sit for 5 minutes. Some reviews have said it dried their hair out and that the product was runny. I have the total opposite results... I first used this shampoo when I was doing corrective color on myself from a dark red to a blonde. It worked wonders as a shampoo cap with lightener. I would like to add that the conditioner seems to do a better job in toning.
Date published: 2013-04-06
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My hair is naturally blonde. Would this still work on my hair or would it have a negative effect since it's not color treated?

Asked by: KamrynCurtis
My 3 year old daughter has naturally blonde hair and I use it on her hair to brighten her beautiful curls when it starts looking yellowish. It makes her hair look perfectly blonde and she loves it because it's purple and smells "leshioush".
Answered by: JessJohnson86
Date published: 2016-09-20

I have dyed my hair balayage blonde but it is like yellow honey blonde. I want ash blonde hair, should i try this? Or should I tone it first? xx

Asked by: Sanja1213
We recommend toning with a demi 7NA or 9NA mixed with 10 volume. Be sure to perform a test strand to endure desired results!
Answered by: Brand Educator
Date published: 2016-07-15

Is this shampoo purple?

Asked by: Silver Lady
Yes, this shampoo is purple.
Answered by: CommunityAnswer
Date published: 2015-11-23

I have dark brown hair with grey in temple areas. I want to brighten those grey areas, while I continue to let my grey grow. Can I use this shampoo? W

Asked by: luna
Yes, this shampoo can be used on non-grayed hair as well.
Answered by: CommunityAnswer
Date published: 2015-10-09

I am looking for a shampoo that can turn my bleached hair white. Can this shampoo do that?

Asked by: stephy
No. I've used it and it just gets rid of brassiness. If you want white hair I'd recommend using a toner, maybe T18, or buying either shimmer lights or purple shampoo and conditioner from Ulta called Ag sterling silver toning shampoo and conditioner. Its pricey but worth it. Its deep purple and works wonders.
Answered by: Zack
Date published: 2016-08-22

Do they make this shampoo "Ion Cool Blonde" in a sulfate free version like many of their other products? This product is free of many other undesirable ingredients, yet the 2d & 3d ingredients are sulfates. Not good for color or hair in general. Alternat?

Asked by: Blublood
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