Curl Genius Curl Machine
Curl Genius Curl Machine

Curl Genius Curl Machine



Quantity: One |

Available in Stores

  • $99.99
  • Sale $89.99
Join the Sally Beauty Club Card Today!
As a Beauty Club Cart Member, you enjoy...

A $5 reward, making your membership essentially free

Everyday, member-only discounts and deals on in-store and online purchases

15% savings reward each month you spend $25 & more

An exclusive birthday offer

A free product* when you renew on time

*Up to a $7.99 value from the ION, Slik Elements, Figure Paints, Beyond the Zone, or Mystic Divine lines.

Note: Beauty Club Pricing will only show in Basket with first purchase
Beauty Club Card
learn more


Free Travel Tool

Product Actions

Add to cart options

Product Options

In Stock Online

We're sorry, this product cannot ship to the following locations: Canada

Additional Information

  • Titanium curl chamber for smooth curling action and shiny hair
  • Smart Tech Safeguard and Energy Saver
  • Two heat settings for long-lasting results
  • Three time settings (8, 10, 12 seconds)
  • On/Off switch with indicator light
  • Professional 8-ft. power cord

Learn Even More!  Click On The Video Tab To Watch How The Curl Genius Works.

Get ready for a new kind of genius - Curl Genius from BelissPro®. It’s a revolutionary way to create curls – a tool that automatically forms one perfect curl after another, on any hair length or texture. Effortless. Quick. Amazing! Hair goes in. Curl comes out….


The BeLissPRO® Curl Genius Professional Curl Machine automatically draws the hair strand into the Titanium Curl Chamber. Once inside, it is held, heated and perfectly timed. Open the handles to release a beautiful curl and repeat for consistently gorgeous results. Curl Genius is suitable for all hair textures.


The BeLissPRO® Curl Genius Professional Curl Machine lets you control temperature and time, providing the flexibility to form loose waves or more curls. It even signals when it’s time to release the curl, so perfect results are foolproof. Instant heat up and recovery, up to 430°F. produces curl after curl with consistently flawless results. Create BEAUTIFUL curls!


Other features include Smart Tech® Safeguard and Energy Saver with Auto Shutoff, Sleep Mode and Motion Sensor. Three time settings(8, 10, 12 seconds) with audio beep indicator for different curl effects and two heat settings (390°F/430°F) for long-lasting results.

Additional Information on recomended and recently viewd prods


Share your look or technique and get featured


Share your look or technique and get featured

Curl Genius Professional Curl Machine is rated 4.4 out of 5 by 76.
Rated 5 out of 5 by from Love it I have been using this curling iron for over a year now and without it I am completely helpless at curling my hair! I have recommended it to numerous friends and family who all love it and I am now back to buy one as a Christmas gift!!!
Date published: 2016-11-28
Rated 1 out of 5 by from Save Your Money This product is not very good at all. The hair needs to be put in a specific location or it gets knotted up. I was lucky my husband was around to help me out or I would have had to cut my hair to release it. It happened at least 10 times while curling my hair. My hair seemed to have more of a frizzy look than when using a typical curling iron. Totally regret the purchase.
Date published: 2016-11-25
Rated 5 out of 5 by from Love this machine I bought this, so far it's one of my favorite tools,and what I love most is that it doesn't kill\fry your gentle, effective, on all types of hairs, you can even do updos...
Date published: 2016-11-11
Rated 5 out of 5 by from The best curling iron ever, great curls. Love the final result, Such great technology,Took a little bit of practice.
Date published: 2016-10-06
Rated 5 out of 5 by from Awesome! Just bought this yesterday and tested it out twice already. It's super easy and quick. No hassle. Just need to make sure the sensor always faces toward your head and you use small chunks of hair; otherwise it won't take or if not separated enough it will get caught and tangle in the barrel. I love it.
Date published: 2016-09-23
Rated 4 out of 5 by from Really good for hard to curl hair I have hair that does not like to hold a curl but I have no issues if use this. My only complaint is that if your hair is medium to long you might have problems with your hair getting tangled and caught in the device. That can be a rather scary moment!!!
Date published: 2016-07-15
Rated 5 out of 5 by from So much fun! I bought this a couple of months ago. The first time I used it, I hadn't had so much fun with a styling was like a kid on Christmas day! I have problems with my wrists, this product saves me from my wrist hurting half way through curling my hair. It does cut down on some of the styling time but not by much, this is because I have a ton of fine hair and you have to use fairly small sections of hair for the machine to work. BUT once you are done the curl lasts longer than any styling product I've ever used (curling irons, hot rollers, steam irons, soft rollers, etc). I seriously can curl my almost stick straight hair that doesn't hold curl from a curling iron longer than two hours, and with this product, I still have curl the following day! Love it!
Date published: 2015-11-13
Rated 5 out of 5 by from curls long hair easily follow directions & long hair has style & the curls last longer than with regular irons.
Date published: 2015-10-08
  • y_2016, m_12, d_6, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_73
  • loc_en_US, sid_SBS-345005, prod, sort_[SortEntry(order=AGE, direction=DESCENDING)]
  • clientName_sallybeauty

Can I use styling products on my hair prior to using it on my hair?

Asked by: Lynn
Yes, you can use styling products before using the curl machine. Prepare with mousse, dry it properly, apply hair spray and then use the curling machine.
Answered by: CommunityAnswer
Date published: 2016-06-30

does it work on wet hair

Asked by: tiffann
Hello and thank you for your question. No, this should only be used on dry hair.
Answered by: Sally Staff
Date published: 2016-01-12

when i plugged it in and turned it on it made a continuous beep noise what does it mean?

Asked by: Shion
It beeps while it is heating up.
Answered by: MiJoCleveland
Date published: 2015-11-13

Curl Direction.

Are all curls made clockwise or counter clockwise? Do they alternate automaticly ?
Asked by: calexico92231
Some of the machines have a left right button. You push the button when changing sides but not sure if this one has that feature.
Answered by: MIngxv
Date published: 2015-02-17

my hair is all one length to the end of my neck. Will my hair be to short for this product?

Asked by: jenny
It could be. If your hair is long enough to put each strip into a pony tail band and have about 6 inchs of pony tail maybe.
Answered by: MIngxv
Date published: 2015-02-17

What colors does it come in?

Asked by: Judith
Black and I believe Red
Answered by: Nik05
Date published: 2015-01-12

does this work on african american hair

Asked by: Anonymous
Answered by: Nik05
Date published: 2015-01-12

Does it come in a 220 volt (or a 110/220 volt) option?

Asked by: Carol
The BeLissPRO Curl Genius Professional Curl Machine does not have a 220 volt option.
Answered by: CommunityAnswer
Date published: 2014-11-13
  • 2016-12-07T10:15CST
  • bvseo_cps, prod_bvqa, vn_cps_3.4.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_10
  • loc_en_US, sid_SBS-345005, PRD, sort_recentAnswersFirst
  • clientName_SallyBeauty