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Ion Color Brilliance Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
Ion Color Brilliance Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
4.2/5 (193)

Ion Color Brilliance Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde

Color Brilliance By Ion


Sally Item # SBS-305475

In Stock Online, Available In Sally Stores

Size: 2 oz.
Quantity: One
Color: 7WR Medium Warm Red Blonde


Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is formulated with botanicals that help maintain a healthy hair structure without ammonia.


  • 7WR Medium Warm Red Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 5G Light Golden Brown
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 6NB Dark Neutral Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 4RC Medium Coper Brown
  • 10NG Lightest Natural Golden Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
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Additional Information

  • Enhance, change or increase the color intensity
  • Ionic protection for stronger hair structure
  • Botanically derived nourishing ingredients
  • Fade resistant and intense conditioning
  • Cover and blend gray hair up to 100%
  • Maximum light reflection and shine

Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. Covers and blends gray hair without lifting the hair's natural pigment. Same-day color with chemical relaxers and permanent waves. The Ionic formula provides protection for stronger hair structure. Ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. Thirty-two Shades plus Clear/00.
Select desired shade. Mix 2 oz. of Ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Crème Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. See Color Objective Chart.


All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.


Use Ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A i5-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear.


Shampoo and style as desired

Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. Ion Sensitive Scalp Crème Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.


For natural, non color-treated hair (virgin application): Apply formula to the scalp area. Immediately work through mid-lengths and ends. For Retouching: Apply formula to the scalp (new growth) area. Process for half the recommended processing time, and then work formula through the mid-lengths and ends. Finish processing.


Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.


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Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color 4.2 5 188 193
Too dark I removed my permanent hair color because I wanted a lighter color and I tried this brand that came out to be soo dark, it's even hard to remove it from the skin and the color result I got it's a dark brown, also I thought it was not going to cause any damage to my hair because it's demi permanent but turns out that it causes the same damage as a permanent hair color. I wouldn't recomend it to anyone unless you want to go dark. April 9, 2015
Go with the online color swatches! So, I have used two different colors in the Ion Demi, 3N and 6N (about a year apart). Both colors turned out extremely dark compared to the in store swatches. What I have just realized is that they both turned out exactly how they appear in the online swatches! Check it out and see if you had the same result! I'm going to go for the 7W next because, according to the online swatch, that is the color I wanted. Other than that, I love the Ion Demi. It makes my hair super soft and shiny and doesn't do as much damage to my baby fine hair as permanent color. Definitely recommend, just be aware of the color difference of the in store swatches... March 24, 2015
Easy to use! I have been coloring my own hair (off and on) for almost 20 years. I spent over $100 at the salon a few months ago for allover auburn color which I thought was okay, but I can't justify the expense on an ongoing basis. The 5N color covered the brassiness and gave me a great shade really close to my natural color. I will definitely be using Ion color again! February 4, 2015
Fantastic!! I am so happy - Wish I could show you my great looking hair. My natural hair color is medium brown hair with some gray. In the Salon I am a 6N, which gives me a medium brown hair color and covers my gray. For the ION hair color, I did like everyone recommended and went two shades lighter to the 8N (Natural Light Blonde). Seems weird I know, but it works and it is a perfect color match to my 6N at the salon. This is my first time ever coloring my hair at home and I am ecstatic. I did a 1:1 ratio with the 10 developer, left the color on for 40 mins to try and battle my stubborn grays and also used the ION Repair Solution to condition my hair after shampooing. Overall, I am pleased with the gray coverage. Do I still have a few grays? I do, but I can live with a couple because it just looks fantastic. To help get 100% of those grays, maybe next time I will try the 20 developer. My hair is now shiny and so soft - it looks and feels like I just walked out of the salon except I didn't have to spend a fortune. Wish I had done this years ago. December 29, 2014
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Ombre Effect

OK, so my daughter has long hair down to the middle of her back. she has blonde hair, a dirty dishwater blonde. on the very ends she has very light blonde from last summer. she is wanting to keep her natural color on top, and then lighten it a little more in the middle, and on the ends all over she wants it a slight bit lighter than it is, the ombre effect. my mother picked up ion color brilliance intensive shine demi permanent 10N - 10. Lightest Natural Blonde. we did a test strand on the middle part of her hair and the very end, I mixed 2:1 ...2 parts volumizer 10 to one part color. We laid each strand on a piece of foil, not salon foil, set our stopwatch and its been over an hour and neither lightened.. I understand that we're not supposed to use a metallic bowl only non metallic and this may be a stupid question but did I go wrong using household foil? was I supposed to add some sort of lightning powder? Where did we go wrong?
1 day ago
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I find that every time I color my hair with this, my hair comes out extremely soft and more shiny than ever! I was wondering if there was a conditioner in the color, or a separate conditioner that pairs with this that can help me maintain this level of shine and softness between colorings. Thank you!
2 days ago
Cypress, TX
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Better yet, what is the base for all their ash colors?
2 weeks, 2 days ago
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1 answer

"color" 00 Clear

Is the "color" 00 clear a gloss? I would think so, but you can't assume anything anymore these days, especially when it comes to buying things online.
2 weeks, 4 days ago
Ash Gray
Yorba Linda, CA
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Yes, it is a clear gloss.
2 weeks, 2 days ago
Dallas, TX, USA
Read all my Q&A
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