Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
Intensive Shine Demi Permanent Creme Hair Color

Intensive Shine Demi Permanent Creme Hair Color



Size: 2 oz. |
Quantity: One |
  • $4.99
  • Beauty Club Card $4.49


  • 7W Medium Warm Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 6NB Dark Neutral Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 4RC Medium Coper Brown
  • 10NG Lightest Natural Golden Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7WR Medium Warm Red Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
View All (32)


  • 7W Medium Warm Blonde
    Color 7W Medium Warm Blonde9G Very Light Golden Blonde6G Dark Golden Blonde4N Medium Natural Brown1NA Blue Black3N Dark Natural Brown5R Light Red Brown4G Medium Golden Brown3W Dark Warm Brown6RC Dark Copper Blonde7NA Medium Ash Blonde6NB Dark Neutral Blonde3RV Burgundy Brown6WR Dark Warm Red Blonde9NB Very Light Neutral Blonde4RC Medium Coper Brown10NG Lightest Natural Golden Blonde10NA Lightest Ash Blonde9NG Very Light Golden Blonde9NA Very Light Ash Blonde7WR Medium Warm Red Blonde7NB Medium Neutral Blonde6R Dark Red Blonde6RV Light Burgundy Blonde4RV Medium Burgundy Brown10N Lightest Natural Blonde6N Dark Natural Blonde5N Light Natural Brown8N Light Natural Blonde7N Medium Blonde6W Dark Warm Blonde00 Clear

Product Actions

Add to cart options

Low Stock Online


Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

Additional Information on recomended and recently viewd prods


Share your look or technique and get featured


Share your look or technique and get featured

ion Intensive Shine Demi Permanent Creme Hair Color is rated 4.14622641509434 out of 5 by 212.
Rated 5 out of 5 by from Well worth it I purchased 6W Warm blonde, but went back and forth for about 20 minutes not sure if this was the right color for me. Going off of previous review, it was a color that was 2x lighter than my own. But I was nervous that this was going to be too light. Thankfully, it turned out PERFECT!! I had medium to dark brown hair with some gray becoming very noticeable. This covered all of the gray and gave me a warm brown color. It almost looks like a hint of red in the right light, but really flattering. I have found a new favorite! Used the developer they suggest and left on 20 minutes with the ratio given in the instructions.
Date published: 2016-05-11
Rated 5 out of 5 by from BEST COLOR I'VE EVER USED I have been using Ion demi permanent hair color for over 5 years now and it is the best color I have ever used, once I figured out how it worked with my hair. I have tried almost all the colors from ash blond to medium brown to red and I learned very quickly that anything darker than medium brown turned black on my fine, porous curly hair. There are a few ways to correct this, by either leaving the color on for about 10 minutes (I never leave it on longer than 20) and using a 1:2 ratio of color to developer. I only had this problem with the browns, the reds typically turn out beautifully. I often mix up to four colors together to create custom shades and it works great. The smell is nice, it is not damaging to hair and it leaves hair soft and shiny afterwards. I have even noticed that my seborrhea improves the week following application. I hope they never stop making this product and I plan to continue using it forever!
Date published: 2016-03-03
Rated 5 out of 5 by from Exceeded expectations Okay so first off, I am very new to dying at home... as well as doing a full color. In the past I have done at-home Ombré, in-salon glazes and in-salon Bayalage. My hair is naturally a quite dark Brown (probably close to a 4 level).... but since I had Bayalage done, my hair had highlights of very light (almost a dark blonde) hair. So after extensive research, I came across this product and thought I would give it a try because it is PPD free and demi-permenant. I wanted to basically go back to my roots (quite literally) while slightly deepening and adding some shine. But I did not want to use something permanent as I was nervous being a "newbie" to home dying. This came out perfect.... beyond perfect. First it was very easy to use and the directions are very clear. Because of the many reviews that this product comes out much darker than intended, I mixed 5N Light Natural Brown and 5G Light Golden Brown. I used a ratio of 1:1 as well, and what I got was a dark, rich (but neither cold or too golden) brunette color. Probably a good 3 level now. The luster of my hair has improved dramatically as well. A+ Very happy with the results and will definitely be purchasing again.
Date published: 2016-02-07
Rated 2 out of 5 by from Medium Ash Blonde I bought this because I wanted to color my light blonde hair to a darker, more natural, ashy shade. I liked the color that the sample in the store showed, so I went for it. Instead of 'Medium Ash Blonde' it tuned into a very dark brown. I followed the directions to a T (used the recommended developer & only left it on for about 30 minutes) but the color came out the total opposite of what I wanted. It also left my hair with a slightly reddish tone, which I really didn't want. I specifically chose an ash blonde to avoid any red. Needless to say, I won't be purchasing this specific color ever again. I've used other shades of this brand before and loved it, even though they do tend to come out a bit darker than expected. I knew that before coloring, but I really didn't expect it to go THIS dark. It was literally a very dark, coffee color the first day. I've spent countless hours in the shower since, damaging my hair with excessive shampooing in order to get this stuff out.. and it's still too dark!
Date published: 2016-02-05
Rated 5 out of 5 by from Great! I used the dark copper blonde color last night. I thought it was lighter while I was mixing it and that had me concerned. However, once I applied it and processed it, it was the perfect color. Easy to apply, great gray hair coverage (I'm graying a little at the temples), and it enhanced/evened out the red I already had in my hair. I have natural (color treated) hair and it did not change my curl pattern. I'm definitely using and buying this again.
Date published: 2016-01-26
Rated 5 out of 5 by from Excellent product for toning down brassy highlights! Absolutely amazed with the product! I read all the previous reviews and I ALMOST got a color 2 shades lighter. The lady in the store told me that they run similar to the swatch book so I decided to listen to her. I did try one 2 shades lighter than my desired result and it did nothing. If you have brassy highlights & you want natural ashy level 7 blond, go for this demi permanent and use a 1 to 2 ratio. I love, love, love the color and the way my hair is all shiny and healthy looking after the application. Make sure you follow the instructions on the pamphlet in order to achieve the desired shade and not something dark !!!
Date published: 2016-01-02
Rated 5 out of 5 by from Great color Great color, lasts through many shampoos for a Demi-permanent color. Easy to apply.
Date published: 2015-12-15
Rated 5 out of 5 by from Love this product! I love that this color doesn't make my hair dry and brittle. The blue black is fabulous and covers my greys PERFECTLY!!! I have course hair and use a moisturizer daily and my hair is super soft. Love this color!!!
Date published: 2015-11-15
  • 2016-07-25T09:12CST
  • bvseo_cps, prod_bvrr, vn_cps_3.3.0
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_207
  • loc_en_US, sid_ION104, PRD, sort_mostRecent
  • clientName_SallyBeauty

if my hair is dirty blonde, would the brown burgundy turn out firetruck red in my hair since it's so light?

Asked by: gwenvangoor
Not necessarily. Dark blonde may have enough underlying tone to not have such a bright end result like if applying of pre-lightened or platinum hair. Be sure to test strand the shade to ensure best results!
Answered by: Brand Educator
Date published: 2016-07-21

when using ion demi perm color as a glaze what is the ratio of color to developer and what strength is the developer 6% or 20% ?

Asked by: dacostama
You use a 10 volume developer (3%). You can mix 1:1 or 1:2 depending on your desired end result. Check your insert for the Color Objective Chart or give us a call at 800-859-3112 for one on one assistance!
Answered by: Brand Educator
Date published: 2016-07-20

Using the ion color brilliance intensive shine demi clear. First time user. Needed to know if I can apply the clear mixture to the whole head inclucing the roots. I am going for shine no color.

Asked by: Frans 22
Yes, a scalp to ends application is ok for the clear!
Answered by: Brand Educator
Date published: 2016-07-19

Can I use a lightest ash blond demi-permanent hair color to get rid of orange/red brassiness from a faded dark brown box hair dye (which was over my dirty blond natural hair)?   I also have about 4 inches of grow out, can I use the product on roots? 

Asked by: Tera1013
Using a shade too light would not have enough strength to cut the needed brassiness. We would recommend starting with a test strand of 7NA.
Answered by: Brand Educator
Date published: 2016-07-12

How intense is the 6RV on lighter brown hair? 

Asked by: akw10685
It depends on processing time, porosity of the hair and the mixing ratio of color to developer. We recommend trying a test strand to preview the shade on your hair!
Answered by: Brand Educator
Date published: 2016-07-12

How long do I leave it on permed hair and do I mix half  10 volume developer and half color also should I get under dryer? I am using a Demi color. Thanks

Asked by: TigerJoy77
Select desired shade. Mix 2 oz. of ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not. Use ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A five-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear. Shampoo and style as desired.
Answered by: Sally Staff
Date published: 2016-07-05

Can I use this to make my brown hair lighter?

Asked by: jrow1234
No you can't. This is a demi permanent color. Demi permanents are only for staying the same level or going darker. This color will not lighten your hair. If you want to go 1-2 shades lighter, use a permanent color with 30 volume and go 1-2 levels lighter with the color you choose. Also if you have dye in your hair, remove it first.
Answered by: Dylan2001
Date published: 2016-07-02

i have light hair with some reddish undertones. should i choose a color in the ash family to avoid it turning "orange" i feel like when i have had it done professionally this is what she would do to avoid the orange cast. advice?

Asked by: trish0516
Yes, ash based tones are great for avoiding orange! 9NA and 7NA are the ash tones in Demi at this time.
Answered by: Brand Educator
Date published: 2016-06-27
  • 2016-07-25T09:03CST
  • bvseo_cps, prod_bvqa, vn_cps_3.3.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_44
  • loc_en_US, sid_ION104, PRD, sort_recentAnswersFirst
  • clientName_SallyBeauty