Intensive Shine 7W Medium Warm Blonde Demi Permanent Creme Hair Color
Intensive Shine Demi Permanent Creme Hair Color


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  • 7W Medium Warm Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 6NB Dark Neutral Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 4RC Medium Coper Brown
  • 10NG Lightest Natural Golden Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7WR Medium Warm Red Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
  • 5G Light Golden Brown
View All (33)


  • 7W Medium Warm Blonde
    Color 7W Medium Warm Blonde9G Very Light Golden Blonde6G Dark Golden Blonde4N Medium Natural Brown1NA Blue Black3N Dark Natural Brown5R Light Red Brown4G Medium Golden Brown3W Dark Warm Brown6RC Dark Copper Blonde7NA Medium Ash Blonde6NB Dark Neutral Blonde3RV Burgundy Brown6WR Dark Warm Red Blonde9NB Very Light Neutral Blonde4RC Medium Coper Brown10NG Lightest Natural Golden Blonde10NA Lightest Ash Blonde9NG Very Light Golden Blonde9NA Very Light Ash Blonde7WR Medium Warm Red Blonde7NB Medium Neutral Blonde6R Dark Red Blonde6RV Light Burgundy Blonde4RV Medium Burgundy Brown10N Lightest Natural Blonde6N Dark Natural Blonde5N Light Natural Brown8N Light Natural Blonde7N Medium Blonde6W Dark Warm Blonde00 Clear5G Light Golden Brown

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Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine
  • PPD-free

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

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ion Intensive Shine Demi Permanent Creme Hair Color is rated 4.2 out of 5 by 226.
Rated 5 out of 5 by from Intensive Shine 3N Dark Natural Brown I'm a college student, black, with bleached hair. I needed this product to blend with hair I put in . When I tell you this was not dark natural brown it came out black! my hair is almost bra strap length and thick and I only used one of the boxes. I only left it on for about 10 mins it was so dark once rinsed, but what i did was a washed it immediately about 2 times with harsh soaps and although it was still dark I let it be, One thing I can say was once I FLAT IRONED it the color was brown, a nice brown actually the brown that blended in with the hair perfectly , weirdly enough my hair is much more manageable with the dye in. ex. detangling is much easier.
Date published: 2016-12-05
Rated 5 out of 5 by from Love this Demi I have quite long hair and have been using this Demi Permanent hair color for several years. It is darker than the samples/packages say so use a shade or 2 lighter until you find your perfect color. I have found it to be a very nice product that has never damaged my hair and always leaves it silky smooth & natural looking.
Date published: 2016-12-03
Rated 4 out of 5 by from Extremely dark!!!! I fortunately did my research on these hair dyes before I bought it, so it was no surprise to me that my hair turned out medium brown. Originally I was going to buy a brown shade because that was the color i wanted. I suggest buying 2/3 shades lighter than the intended shade you want. Also, don't use the whole 25 minutes because it will become way too dark. I used about 12 minutes and my hair went from my natural dark blonde to medium brown color.
Date published: 2016-12-03
Rated 5 out of 5 by from Red can be scary! Loved it! The color that I wanted!! Red is always different and difficult.
Date published: 2016-11-14
Rated 5 out of 5 by from Love love love! I have been using a mixture of Darkest Brown and Medium Brown for 8 years and love this product! It covers my gray and never washes out. And I do mean never. My hair is about 25 inches long and this product has never damaged my hair whatsoever. Loveit!
Date published: 2016-11-05
Rated 1 out of 5 by from Absolutely awful. I did exactly what the directions said and the dye washed out completely the first time.
Date published: 2016-10-29
Rated 1 out of 5 by from Not sensitive... This made my scalp so itchy it felt like I was being tortured.
Date published: 2016-10-29
Rated 4 out of 5 by from Very good It was great . I like it as it has no amonnia and easy to apply.
Date published: 2016-10-29
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 I am wanting  to go all gray eventually. But right now I want  to cover the gray till the brown color gets cut off my hair. My question is wil Demi permanent cream hair color just fade off your hair every time you wash it or does it grow off

Asked by: Barbarab
The difference between semi and demi is that with semi the color does tend to wash out more as it is just a temporary coloring agent. With demi the color stays a little longer and some colors may tend to become permenant. So you could color your gray with the brown and won't have to worry till after a few months. I use it and the color stayed even after I washed my hair. Try that and see...
Answered by: Annanoexpertyet83
Date published: 2016-12-08

Will this product give me "hot roots"? What can I do to avoid it? Also, If I want to kill some of the red, what other color can I combine it with? Thx

Asked by: EstherLB
I do not know what hot roots are, but the color blends well. I am use to it being more purple/burgandy but this has more red highlights.
Answered by: Prefer burgandy
Date published: 2016-12-07

I bought the demi permanent medium warm blonde and the medium warm red blonde... if i do one then the other, will the difference be horribly noticeable? Its just a grey cover/color enhance.

Asked by: Rhiannon27
the product only deposits color , I take it to mean on top of a previous color. So if you do the blond first it most likely would just be a waste since the warm red blond will cover that all up, especially since warm red blond is going to be much darker. Also these colors come out much darker than expected.. so if the medium warm blond ends up a brownish color adding a thin layer of the warm red blonde or possibly leaving it on for less time could leave a reddish tint to the hair.. one thing you can do before coloring is to look up some youtube videos on both colors to see how they come out on others before you use it on yourself so that there are no surpises
Answered by: Moriahb2
Date published: 2016-12-05

I have extremely naturally blonde hair. For a show I want to achieve a very dark brown, so a Demi-permanten option is perfect for me, but will it actually truly fully come out of my hair after a certain amount of washes?

Asked by: Annemnoble
It really depends on your hair. So be careful! Blonde hair tends to be very porous. Im not blonde but I have very porous hair and i can use a demi and it soaks right in. Good luck!
Answered by: Rhiannon27
Date published: 2016-12-08

What is the difference between "Natural Blonde" and "Neutral Blonde"?  I want to use a level 7 but not sure  of 7NB or 7N ?  Does one have slightly more red or gold in it?  Also if I mix 7 and 9 equally will I get the exact same color as 8? Thanks,  Cela

Asked by: Celia Mills
From my experience, 7 will not be blonde at all. The 7 color will be brunette. The colors are considerably darker than they say. An 8 is light brown to dark blonde, 9 would be more blonde. As far as the N & NB, I was told by a Sally employee that Neutral is more similar to Ash and the Natural has a more golden tone.
Answered by: Jellybean1
Date published: 2016-12-03

What developer/other items do I need to purchase in order to use this product?

Asked by: MandaPanda1999
Ion sensitive scalp developer 3% #10, gloves, and a comb to move your hair to expose your roots.
Answered by: KathleenB
Date published: 2016-11-28

Website manager: is there any way to section off various colors as far as reviews? It may be that certain colors are not as desirable as others as far as being "natural' looking, etc. For instance; I read that a "natural blond" in level 7 was ugly...

Asked by: bestashblond1
I mix two colors and have for many years. That is how I get a lovely color. I get complements often and most people are surprised to learn I color my hair. I use demi in 8N and 9NG. This gives me what I would call a light golden brown to dark golden brown.
Answered by: Dyna in Maryland
Date published: 2016-11-11

Can you use this to just "tone" hair?

Asked by: Asec1317
Yes, if the color is darker than your hair since this deposits color. I used it to tone down my blondish highlights.
Answered by: sffoodie
Date published: 2016-11-09
  • 2016-12-09T10:27CST
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