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Ion Color Brilliance Intensive Shine Demi Permanent Creme 5G Light Golden Brown
Ion Color Brilliance Intensive Shine Demi Permanent Creme 5G Light Golden Brown
4.1/5 (205)

Ion Color Brilliance Intensive Shine Demi Permanent Creme 5G Light Golden Brown

Color Brilliance By Ion


Sally Item # SBS-305458

In Stock Online, Available In Sally Stores

Size: 2.05 oz.
Quantity: One
Color: 5G Light Golden Brown
This item featured on Project Runway


Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is formulated with botanicals that help maintain a healthy hair structure without ammonia.


  • 7W Medium Warm Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 5G Light Golden Brown
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 6NB Dark Neutral Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 4RC Medium Coper Brown
  • 10NG Lightest Natural Golden Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7WR Medium Warm Red Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
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Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine

Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. Also this hair color formula will allow same-day color with chemical relaxers and permanent waves.


Ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. Ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, Ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.


The Ionic formula provides protection for stronger hair structure. Ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. Thirty-two Shades plus Clear/00.


"Ion Color Brilliance hair color provides rich, luxurious color and even ensures 100% flawless gray coverage."



Lead Hair Stylist on Project Runway Season 14


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Rated 4.1 out of 5 by 205 reviewers.
Rated 5 out of 5 by Love this product! I love that this color doesn't make my hair dry and brittle. The blue black is fabulous and covers my greys PERFECTLY!!! I have course hair and use a moisturizer daily and my hair is super soft. Love this color!!! November 14, 2015
Rated 5 out of 5 by Got more than I expected The is the first hair color I have use that did not make sick. I used Clairol hair color in a box and it actually made my nose bleed and caused headaches. This is perfect for those who react to chemical hair dye it is safe. Now the color I used is Dark Red Blond and be warned it is extremely dark , This not not a natural looking red either it is for those people who want an artificial red but it is so beautiful in the sun and after about two weeks it does lighten slightly. November 2, 2015
Rated 5 out of 5 by This hair dye is literally out of this world! I have some of the most reluctant hair that's out there. I love the idea of having cool colors in my hair, but I can't bleach my hair to achieve them. So I used manic panic, which only lasted a week );. Yesterday I just gave up and wanted to go black. The worker was really nice and told me exactly how to use this, and after 30 minutes my hair was black, and when I dried my hair and went to bed there was not even a sign of bleeding!! I'll definitely be getting more of this stuff! October 12, 2015
Rated 5 out of 5 by Beautiful and dimensional color I went to Sally's today in need of a change. I am normally a dark brunette with a slight red/burgundy undertone to my hair. The last couple trips to the hair salon have resulted in me having this medium brown hair with highlights ranging from white to yellow to orangish. I couldn't stand looking at it. I was ready to go back to my roots, literally. I purchased 3W Dark Warm Brown. It turned out perfectly! It even has a slight red tint to it and the deep brown is so rich and pretty. My hair is quite long and I was afraid I wouldn't have enough with just one bottle, so I left out some of the lighter pieces in my hair and died them last (I read somewhere that bleached hair will take color faster). Which turned out perfectly, because now it looks like I have some very subtle highlights! I followed the instructions exactly, and didn't experience any tingling on the scalp or anything. I did use the Ion Color Brilliance Developer for sensitive scalp-10. The smell was not even noticeable. I just hope it lasts a while looking like this and doesn't wash out too quickly. But if it does, I know what to this again! September 4, 2015
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20 Questions
17 Answers

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I am familiar with 7N. Is 7NB more cool or warm than 7N? Any information would be appreciated. Thanks!
2 days ago
Durham, NC
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I am looking for a product to make the silver pop! Have been using a purple shampoo but my hair still looks dull, not yellow just not vibrant.
2 months, 2 weeks ago
Proudly gray
Platte City MO
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I have natural white platinum silver and about twice a month use Purple shampoo even have experimented with pet store brands. I have a little white dog and he needs it

Another thing you might consider trying is Bragg's Apple cider vinegar as a final rinse.
A lot of times the dull look or brassy hair is from the water. Think about what it does to the toilet bowl that copper ring, or in some areas the water ring is green.

Use only vinegar by Bragg's it has the healthy enzymes to cleanse and nourish the hair shaft.
Recipe i use is diluted in a glass of water 1 part to 3 parts water. Don't be too concerned about the smell it fades away as your final rinse process put your head down in sink and ends inside the glass of water with vinegar recipe then pour throughout hair..lightly rinse.

This will balance the ph in your hair and make it incredibly soft and shiny.
If you still want color I recommend trying the Semi or Demi shades to enhance your grey.
Or maybe the vibrant colors of violet, blue, pink for all depends how young you are at heart. It washes out with no harm done.

Silver or Grey is the new Blonde "we can have fun too!"
1 month, 4 weeks ago
Read all my Q&A
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All of the red dyes I have tried from these Demi's have been more of a scarlet red. Is there any dye that would give the hair more of a gingery red tone?
3 months ago
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4 months ago
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The Ion Demi already has clear gloss added to it. If you add additional gloss, it will dilute the color and make the color lighter. If that is ok with you, then you treat it the same as regular dye, so make sure you add 2 parts developer to any dye or gloss you add. So 1 ounce of gloss equals 2 ounces of developer, the same as the dye. If you don't want to dilute the color, then you can do the gloss after you have dyed your hair, in a seperate process.
3 months, 2 weeks ago
Denver, CO
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