Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is formulated with botanicals that help maintain a healthy hair structure without ammonia.
Covers and blends gray hair without lifting the hair's natural pigment. Same-day color with chemical relaxers and permanent waves.
The Ionic formula provides protection for stronger hair structure. Ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.
Thirty-two Shades plus Clear/00.
Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. Ion Sensitive Scalp Crème Developer 10 volume. See Color Objective Chart. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.
For natural, non color-treated hair (virgin application): Apply Intensive Shine formula to the scalp area. Immediately work through mid-lengths and ends. For Retouching: Apply Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color to the scalp (new growth) area. Process for half the recommended processing time, and then work formula through the mid-lengths and ends. Finish processing.
Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.
Download the Color Objective Chart, Color Palette, and Comparison Chart to learn more about Ion Color Brilliance Demi Permanent Hair Color.
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All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.
Use Ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A i5-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear.
Shampoo and style as desired