Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
Intensive Shine Demi Permanent Creme Hair Color




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  • 7W Medium Warm Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 6NB Dark Neutral Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 4RC Medium Coper Brown
  • 10NG Lightest Natural Golden Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7WR Medium Warm Red Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
View All (32)


  • 7W Medium Warm Blonde
    Color 7W Medium Warm Blonde9G Very Light Golden Blonde6G Dark Golden Blonde4N Medium Natural Brown1NA Blue Black3N Dark Natural Brown5R Light Red Brown4G Medium Golden Brown3W Dark Warm Brown6RC Dark Copper Blonde7NA Medium Ash Blonde6NB Dark Neutral Blonde3RV Burgundy Brown6WR Dark Warm Red Blonde9NB Very Light Neutral Blonde4RC Medium Coper Brown10NG Lightest Natural Golden Blonde10NA Lightest Ash Blonde9NG Very Light Golden Blonde9NA Very Light Ash Blonde7WR Medium Warm Red Blonde7NB Medium Neutral Blonde6R Dark Red Blonde6RV Light Burgundy Blonde4RV Medium Burgundy Brown10N Lightest Natural Blonde6N Dark Natural Blonde5N Light Natural Brown8N Light Natural Blonde7N Medium Blonde6W Dark Warm Blonde00 Clear

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Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

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ion Intensive Shine Demi Permanent Creme Hair Color is rated 4.147465437788019 out of 5 by 217.
Rated 4 out of 5 by from Great product!!... if you know how to do it! Okay so I am writing the most detailed review I can because I know how much I research hair dyes (especially demis, which always deposit so dark) and I'm posting this everywhere I can so as many people as possible see it! (If you see it more than once this is why). So I have dyed my hair with Demi's on and off when I would get sick of my highlights for the last 3 years. This is the FIRST TIME I have ever got it to be the color I wanted it to be. My hair is naturally about a 6 neutral (except dull, dull, dull). I currently had a full head of professionally-done highlights that originally were a true natural 8. I got them done 2 months ago, and since its summer, they have definitely bleached out and turned brassy, despite my purple shampoo efforts. My hair is very prone to brassiness no matter what I do. Hate it. My goal tonight was to darken it to between a level 6-7 neutral, so I didn't look so unnatural anymore. So here's what I did: I decided I'd have to use a level 8 to get to around a 6 since it deposits so dark, so I went to Sally's and bought Ion 7NA and 9NA. (Natural ash to combat the brassiness). I had read that mixing two colors like that makes a more dimensional hair color than just getting a 8NA. I would guess that's optional, but I was feeling creative. I mixed the colors and added the correct amount of developer and mixed, mixed, mixed (it pretty much filled my coloring bowl). Since I never know how Demi's are going to deposit on my hair, I decided to only do the underneath of my hair first, so if it ended up super dark per usual, I would still have highlights up top. I DEFINITELY RECOMMEND THAT TO EVERYONE!!!!!! I tied up the top half of my hair and applied the dye to the bottom half REALLY REALLY REALLY quickly. I said screw the applicator brush and just used my gloved-hands. Took me 2 minutes at most to have it fully saturated. My hair processes dye so quickly so I knew I had to watch it intently. I waited about 3 minutes after I applied it all, then took a piece of toilet paper and wiped a strand clean of dye. I could see the dye had already taken hold and was darkening quick, so I immediately jumped in the shower and rinsed only the bottom half, leaving the top half tied up and dry. I got out and blew dried it, sure enough, a PERFECT 6!! I decided it was safe to move to the top, so I tied the bottom half in a tiny bun at the base of my neck and separated the hair that hadn't been dyed yet into 2 parts - one on each side of my head. (Yes I realize I'm being super detailed but this is the sort of review I was looking for so I'm hoping someone will get use out of the meaningless details.) I also picked just a couple tiny strands out of each side and tied them back with the little bun so I could keep "peek-a-boo" highlights, which I really love, but that's not at all necessary to get good results. I took my regular hair brush, dumped some dye on it, rubbed it around so the whole brush was covered, and I started brushing it through my hair. I didn't drench my hair in dye by any means, just a very thin layer of it. The instant I was done applying this with the brush - took about 45 seconds - I jumped in the shower and started rinsing. REALLY glad I did, because just those 45 seconds were enough for the top part of my hair to look like a 6 base with 7 highlights. Now my whole head is neutral. That's what I was hoping for by using my hair brush instead of making sure every strand was saturated. The approx. 60 seconds it took for me to apply it/start the shower and get in was just enough to tone down the brassiness! Now my entire head was neutral at long last. The final result: it looks like a prettier version of my natural hair color, a 6 neutral, but with level 7 VERY subtle and blended highlights. If I didn't know any better, I would think the highlights are natural! Absolutely over the moon!!! So happy! I dare to say this is the best my hair has ever looked, I can't stop looking at it. So I am torn on how many stars to give this, since I got these great results, but if I would have left it on for the full 20 minutes I can only imagine how dark my hair would be right now. Oh well, Demi is as Demi does, so I suppose I'll give 4 stars. Its a great product if you know to be INCREDIBLY careful, buy 2 shades lighter than you want, and not take your eyes off of it for even a second! Godspeed my hair-dying friends.
Date published: 2016-09-17
Rated 5 out of 5 by from great texture and shine, good coverage I'm a strawberry blond, starting to get very gray around my face, and not ready to not be a redhead yet. I started out using the 6RC (dark copper blond) but it's too dark and pinkish -- fun but not natural. It's taken a little fiddling to get a match to my natural color but I think I've done it, and maybe this will help others. A craft or kitchen scale is essential here -- you need to be able to measure carefully. I use 2 parts 10NG (lightest natural golden blond) to 1 part 6RC (dark copper blond) and 3 parts 10 developer. In grams, 10:20:30 is enough for short, thick hair. I leave it 20-25 minutes with no heat, using the Ion pre-color treatment and their after-color treatment too. The results are shiny and smooth -- my coarsest grays are still visible, but much improved in texture, and my finer grays are covered.
Date published: 2016-09-08
Rated 5 out of 5 by from AMAZING hair gloss I just bought this and tried it out today. It is an absolutely amazing product. I got mine in the shade 00 / Clear. I got this to refresh my dull , frizzy, curly, and highlighted hair. My hair was so dry and flat looking and, needed something to make my hair look shinier and healthy. My boyfriend's sister- in-law's hair always looks so shiny and amazing and, she swears by her hair gloss. I bought this and 10 vol developer and applied it to my dry hair. I waited 15 minutes.. the first 10 minutes I applied heat to my hair w/ my blow dryer to intensify/give me the best results. The last 5 minutes, I allowed my hair to cool down before rinsing. I rinsed my hair in the shower with water... then followed up using my regular shampoo and conditioner. I then proceeded to blow dry my hair straight. My hair hasn't looked this shiny and healthy in a while, and i am absolutely in love with my results. I will definitely buy this again.
Date published: 2016-09-07
Rated 5 out of 5 by from Great Gray Coverage! I changed from Loreal to Ion about three years ago now. My natural hair color is black, so the Ion black works for me. I have been very pleased with product change. My gray coverage lasts about 4-6 shampoos. I use the Ion shampoo for color treated hair also. I will be using this product for many years to come.
Date published: 2016-08-14
Rated 2 out of 5 by from Too dark if you're blonde. My natural roots were between 7A-8A (according to colour swatches). The rest of my hair was a very golden level 9, from previous dyes. I wanted to take it down to my root level, so I mixed a 9A with half of a 7A with 10volume developer. It came out a medium ashy brown. It's not a bad colour per se, but it's not what I was going for. I don't want to lighten my hair because it has taken a lot of abuse throughout the years... *Sigh* I guess I'm going to have to be a brunette for a while now.
Date published: 2016-08-07
Rated 5 out of 5 by from Well worth it I purchased 6W Warm blonde, but went back and forth for about 20 minutes not sure if this was the right color for me. Going off of previous review, it was a color that was 2x lighter than my own. But I was nervous that this was going to be too light. Thankfully, it turned out PERFECT!! I had medium to dark brown hair with some gray becoming very noticeable. This covered all of the gray and gave me a warm brown color. It almost looks like a hint of red in the right light, but really flattering. I have found a new favorite! Used the developer they suggest and left on 20 minutes with the ratio given in the instructions.
Date published: 2016-05-11
Rated 5 out of 5 by from BEST COLOR I'VE EVER USED I have been using Ion demi permanent hair color for over 5 years now and it is the best color I have ever used, once I figured out how it worked with my hair. I have tried almost all the colors from ash blond to medium brown to red and I learned very quickly that anything darker than medium brown turned black on my fine, porous curly hair. There are a few ways to correct this, by either leaving the color on for about 10 minutes (I never leave it on longer than 20) and using a 1:2 ratio of color to developer. I only had this problem with the browns, the reds typically turn out beautifully. I often mix up to four colors together to create custom shades and it works great. The smell is nice, it is not damaging to hair and it leaves hair soft and shiny afterwards. I have even noticed that my seborrhea improves the week following application. I hope they never stop making this product and I plan to continue using it forever!
Date published: 2016-03-03
Rated 5 out of 5 by from Exceeded expectations Okay so first off, I am very new to dying at home... as well as doing a full color. In the past I have done at-home Ombré, in-salon glazes and in-salon Bayalage. My hair is naturally a quite dark Brown (probably close to a 4 level).... but since I had Bayalage done, my hair had highlights of very light (almost a dark blonde) hair. So after extensive research, I came across this product and thought I would give it a try because it is PPD free and demi-permenant. I wanted to basically go back to my roots (quite literally) while slightly deepening and adding some shine. But I did not want to use something permanent as I was nervous being a "newbie" to home dying. This came out perfect.... beyond perfect. First it was very easy to use and the directions are very clear. Because of the many reviews that this product comes out much darker than intended, I mixed 5N Light Natural Brown and 5G Light Golden Brown. I used a ratio of 1:1 as well, and what I got was a dark, rich (but neither cold or too golden) brunette color. Probably a good 3 level now. The luster of my hair has improved dramatically as well. A+ Very happy with the results and will definitely be purchasing again.
Date published: 2016-02-07
  • 2016-09-30T09:45CST
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My hair is naturally light brown And have had professional highlights and bleach for 15 years+. It is very healthy. I purchased 4N Demi to try But wondering if I need to use a filler first? Any add'l advice is appreciated as this is my first DIY. Thanks! 

Asked by: Reneesky
I'm sorry, but my stylist does my coloring. I just prefer Ion Demi, so I bring my color and activating lotion. I would suggest asking your stylist. 
Answered by: SharonGar
Date published: 2016-09-29

Is this an actual hair color ??

Asked by: Norma Barras
Yes, demi is a category of hair color that you mix with a low volume of peroxide but does not permanently alter the hair with typical longevity of 20-28 shampoos!
Answered by: Brand Educator
Date published: 2016-09-27

How many shades does adding the clear dilute the color? Say I use 2 tubes of 7w, to one tube of clear, so a 2:1 ratio, with equal part developer? My hair is very porous and I don't want to end up with a very dark result. I'm aiming for light/medium brown.

Asked by: LexiMarie4
Depending on the processing time and the porosity of the hair, 2 tubes of 7W and 1 tube of clear may lighten to approximately a level 9 range.
Answered by: Brand Educator
Date published: 2016-09-27

I have natural African-American dark brown hair with grays starting to appear. I'd like to have reddish brown (or brownish red) hair with gray coverage. Would a demi work for me, and if so, which color combo?

Asked by: MsTyah16
It is possible to get 100% gray coverage on with a demi but you are not able to lighten the hair with a demi unfortunately. To lighten you would need a permanent hair color.
Answered by: Brand Educator
Date published: 2016-09-27

Do you have to mix it or can you Just aplica it directly to the hair?

Asked by: Jazmín21
The demi permanent requires 10vol developer to be used with it. I reccomend using the Ion sensitive scalp 10vol, although you could use any brand developer in 10vol of your choice. If you are looking to use color that doesn't require developer, that you can use straight out of the tube, you need semi permanent color. Ion offers semi permanent products. There are both natural color and unnatural "fun" color semi permanent lines by Ion Color Brilliance. Hope this helps :) 
Answered by: LexiMarie4
Date published: 2016-09-23

My 9 ASH very blonde came out of the tube with red tint in it. I wonder if that is normal or maybe it was an old batch. Also, I feel like it did nothing for my 8 level warm tone - permed hair. If I try it again, new tube, how soon can I re-apply it?

Asked by: Marie Curie
This is very intense color, I did dark blonde and it came out med.brown, but I put highlights in and it looked pretty good, it does make ur hair very shiny, I'm sure the color has an expiration date, check the box. I will use it again but in a lighter shade, happy coloring.
Answered by: Grandma Susie
Date published: 2016-09-16

I lost the instruction on the ion semi permanent clear shine

Asked by: hutch1028
Clear shine alone is 1:1 ratio 2 oz clear + 2 oz developer  unless it's being used to dilute color then its a recommend 1:2 ratio which is  1 oz clear 1 oz color + 4 oz developer 
Answered by: MzMimzzy
Date published: 2016-09-03

I tried the 5N ion light brown permanent color and it turned almost black on my curly hair. I want a rich med brown look. I am fair skinned. What colors can I mix to lighten this black color. I also want to switch to the demi instead of the permanent.

Asked by: Kaylee72
Its important to note that tint will not lift tint, meaning...placing a lighter shade over top will not remove what is in there. We do have the Ion Color Corrector and Ion Hair Color Remover for aid in removing the darkness. Be sure to test strand the desired shade after to pinpoint timing and ensure desired results. Demi is a deposit only hair color so it will not lighten the natural hair. The longer demi is on the darker it may go. Timing is key!
Answered by: Brand Educator
Date published: 2016-09-01
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