Intensive Shine 7W Medium Warm Blonde Demi Permanent Creme Hair Color
Intensive Shine Demi Permanent Creme Hair Color




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  • 7W Medium Warm Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 6NB Dark Neutral Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 4RC Medium Coper Brown
  • 10NG Lightest Natural Golden Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7WR Medium Warm Red Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
  • 5G Light Golden Brown
View All (33)


  • 7W Medium Warm Blonde
    Color 7W Medium Warm Blonde9G Very Light Golden Blonde6G Dark Golden Blonde4N Medium Natural Brown1NA Blue Black3N Dark Natural Brown5R Light Red Brown4G Medium Golden Brown3W Dark Warm Brown6RC Dark Copper Blonde7NA Medium Ash Blonde6NB Dark Neutral Blonde3RV Burgundy Brown6WR Dark Warm Red Blonde9NB Very Light Neutral Blonde4RC Medium Coper Brown10NG Lightest Natural Golden Blonde10NA Lightest Ash Blonde9NG Very Light Golden Blonde9NA Very Light Ash Blonde7WR Medium Warm Red Blonde7NB Medium Neutral Blonde6R Dark Red Blonde6RV Light Burgundy Blonde4RV Medium Burgundy Brown10N Lightest Natural Blonde6N Dark Natural Blonde5N Light Natural Brown8N Light Natural Blonde7N Medium Blonde6W Dark Warm Blonde00 Clear5G Light Golden Brown

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Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine
  • PPD-free

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

Additional Information on recomended and recently viewd prods

ion Intensive Shine Demi Permanent Creme Hair Color is rated 4.2 out of 5 by 234.
Rated 4 out of 5 by from Don't believe chosing 2 shades lighter...8 neutral I spent a lot of time and money choosing colors 2 levels lighter than I wanted to achieve and with NO effect as to deepen and tone highlights.( Oh well, no damage done, but frustrated!) Finally I chose darker shades and they WORKED: I had tried to deepen and tone with lighter shades--my bad--the instructions tell you that you need a deeper shade to tone and darken what what you have. Seems SO obvious, but I had feared very dark and unwanted results from choosing the level I wanted to achieve...Mistake. So, OK, depending on your pre lightened shade of hair, you may need to adjust the level of this toner as to what you want to achieve the desired end result. This toner does very little in the same level as to what you have...I was trying to add color with a lighter color...does not work. Duh. Hope this helps you though!
Date published: 2017-01-10
Rated 5 out of 5 by from Used 8n & am very happy My hair color varied from lowlights of my natural color which is probably about a level 5 (light brown/very dark blonde). Mixed with light golden/brassy blonde & almost white highlights. I wanted a more natural look without the brassiness while still staying a blonde. 8n was perfect. To use 8n I first applied the product to the under parts of my hair (roots to tips). Then I applied the product to the upper half of the top layer, but I avoided the ends. When the time was almost up, I applied the product to the ends. From start to finish the product was only on my hair 15 minutes total. I have received several compliments on the color including from my hair dresser who did not say it looked darker but rather a pretty champagne color. I think the key is to only leave it on a few minutes, and to save the ends for last.
Date published: 2017-01-04
Rated 5 out of 5 by from ION Demi-Permanent Creme Hair Color 3N I bought a 5 to 6 month supply and I was thrilled when it arrived. It goes on smooth, saturates the roots, and darkens the hair quickly.
Date published: 2017-01-04
Rated 5 out of 5 by from Brn Good and healthy stuff! I will keep trying lighter.
Date published: 2016-12-31
Rated 1 out of 5 by from Pointless! Thought this would work great to add some shine since I bleach and color my hair. I used this product exactly as directed with the Ion sensitive developer. I noticed no difference whatsoever after I used the product. My hair was not any shinier or silkier as would be expected when using a demi permanent color. I purchased this product in clear - to strictly add some shine. This was a waste of my time and money. I cannot speak on the colors since I purchased clear. Ordinarily I do like Ion hair color and will continue to use the other products, but will never purchase this one again.
Date published: 2016-12-29
Rated 1 out of 5 by from A waste of $50 I went two shades lighter on my normally 7N hair as recommended in many of the comments. We mixed at 1:2 according to the directions and processed for 40 minutes total. There is absolutely NO change to my hair after using this coloring. No gray coverage and no tone/tint change. A total waste of time and money.
Date published: 2016-12-25
Rated 5 out of 5 by from Love this hair color! I've been buying this hair color for over 5 years now and love it! My hair shows no damage and the color is perfect. I do have to color about every 4 weeks because it does fade out eventually, but it's worth it to get the color I want (I use 9NB)!
Date published: 2016-12-22
Rated 5 out of 5 by from Medium Copper Brown I bought this color Medium Copper Brown about six months ago and I fell in love with it. Need to get again, right now!!! Thanks Sally's!!!!!
Date published: 2016-12-15
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do demi intense shine creme colors require developer? how do you mix & apply demi clear/ shine?

Asked by: maryhair
Erin Why do you use 2 different developers?  You said you mix together-- I have a lot of gray & have been using a 20 all over & my hair is really dry no matter how much conditioning treatments I've used. Should I mix a 10 & 20 developer?  When roots come back, do you do an all over color or just touch up the roots & do you use 20 developer or combine a 10 & 20 developer. Any help is appreciated:)
Answered by: Txgirl54
Date published: 2017-01-22

I used 3N Demi over my professional highlights that were done w bleach & color. Liked it but I want to go really blonde again that looks naturally highlighted. What is the best & easiest way to do this myself and keep my hair healthy??? Thanks! :)

Asked by: Reneesky
Impossible! This would be a hard job for a professional to do much less a yourself! I would rethink your decision. By now you must have at least 3 different colors or more right now. I would keep using one color right now to keep it even and healthy. The condition of your hair will not be healthy if you continue.
Answered by: Bea cut2it
Date published: 2017-01-17

I recently tried to balayage my hair and ended up with bad blonde highlights on my virgin black hair. The hairdresser said she used a level 7 toner. I'd like to know if I can cover up these highlights with a dark brown demi permanent hair dye

Asked by: susiecan
Demi is deposit only hair color so we would not recommend using a very dark shade to start. Try 1-2 shades lighter in a test strand first to preview the shade prior to a full application commitment.
Answered by: Brand Educator
Date published: 2017-01-17

So I bleached my hair and it now has shades from 6 through 10 with hot roots. I'm wondering if I use a neutral protein filler would my best best for even color be toning or coloring with a warmer demi permeant? And how light (but still darker) can I go? 

Asked by: EricaElyse
My natural hair color is an "ashy" shade of black. I have been using black rinses to keep the gray hair out of my hair, since my early 30's. Now I use a demi-pemanent black color every 4-6 weeks, and I use a black rinse around my edges weekly. I use ION shampoo for color treated hair, and this routine works for me. I will always try to keep the gray out of my hair. Call me vain, but gray hair does not work for me.
Answered by: Turnep50
Date published: 2017-01-14

My hair now is a dark blonde. How do I get my hair blonde blonde color? I do know my hair does pull red, orange colors. And tends to pull ash colors as well. Please help...

Asked by: Amanda G
Please call 800-859-3112 for formulation assistance.
Answered by: Brand Educator
Date published: 2017-01-09

do i use the 1:1 ratio  when I am using the clear/00 demi permanent to just add shine to my hair or do I use the clear by itself without the developer?

Asked by: missyp56
Use equal parts of 10 volume developer and clear/00 for 20-25 minutes. I recommend the ion color brilliance sensitive scalp creme developer.
Answered by: justmyself
Date published: 2017-01-03

I can mix permanent demi with volumen 20 peroxide

Asked by: Mariadcc42
It is only intended to be mixed with 10 volume sensitive scalp developer.
Answered by: Brand Educator
Date published: 2016-12-28

I was told I could use just 00 clear for a shine treatment for my already processed hair. I don't need a developer and can just apply from the tube correct ? And how long and often do I apply this product ? 

Asked by: TanyaKest
With Demi you do still need to 10 volume with the Clear 00 shine shade. We have our Semi Clear if you are looking for shine without developer needed.
Answered by: Brand Educator
Date published: 2016-12-28
  • 2017-01-23T10:09CST
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