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Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
Intensive Shine Demi Permanent Creme Hair Color
 
This item featured on Project Runway

Intensive Shine Demi Permanent Creme Hair Color

Details

ION104

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Size: 2 oz. |
Quantity: One |
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This item featured on Project Runway
  • $4.99
  • Beauty Club Card $4.49

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Free Developer

Variations

  • 7W Medium Warm Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw25511e07/images/swatch/SBS_305475.png?sw=100&sh=100&sm=fit
  • 9G Very Light Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwfc849591/images/swatch/SBS_305462.png?sw=100&sh=100&sm=fit
  • 6G Dark Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwe5eb469f/images/swatch/SBS_305459.png?sw=100&sh=100&sm=fit
  • 4N Medium Natural Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwfcd2bb5d/images/swatch/SBS_305449.png?sw=100&sh=100&sm=fit
  • 1NA Blue Black http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwd1de4628/images/swatch/SBS_305478.png?sw=100&sh=100&sm=fit
  • 3N Dark Natural Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw689590cf/images/swatch/SBS_305448.png?sw=100&sh=100&sm=fit
  • 5R Light Red Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw8ab995b1/images/swatch/SBS_305469.png?sw=100&sh=100&sm=fit
  • 4G Medium Golden Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwe76f06ed/images/swatch/SBS_305457.png?sw=100&sh=100&sm=fit
  • 3W Dark Warm Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwba06bac4/images/swatch/SBS_305471.png?sw=100&sh=100&sm=fit
  • 6RC Dark Copper Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw3c579fb4/images/swatch/SBS_305496.png?sw=100&sh=100&sm=fit
  • 7NA Medium Ash Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwd5c07b5c/images/swatch/SBS_305484.png?sw=100&sh=100&sm=fit
  • 6NB Dark Neutral Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw5bd34126/images/swatch/SBS_305490.png?sw=100&sh=100&sm=fit
  • 3RV Burgundy Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwe35fe3e7/images/swatch/SBS_305464.png?sw=100&sh=100&sm=fit
  • 6WR Dark Warm Red Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw6e2bc82e/images/swatch/SBS_305476.png?sw=100&sh=100&sm=fit
  • 9NB Very Light Neutral Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw3580f989/images/swatch/SBS_305493.png?sw=100&sh=100&sm=fit
  • 4RC Medium Coper Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwbe7f5024/images/swatch/SBS_305494.png?sw=100&sh=100&sm=fit
  • 10NG Lightest Natural Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwd0b6e457/images/swatch/SBS_305489.png?sw=100&sh=100&sm=fit
  • 10NA Lightest Ash Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw9c3c869c/images/swatch/SBS_305487.png?sw=100&sh=100&sm=fit
  • 9NG Very Light Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw7f3523fa/images/swatch/SBS_305488.png?sw=100&sh=100&sm=fit
  • 9NA Very Light Ash Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwab1374e5/images/swatch/SBS_305486.png?sw=100&sh=100&sm=fit
  • 7WR Medium Warm Red Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw282502e5/images/swatch/SBS_305477.png?sw=100&sh=100&sm=fit
  • 7NB Medium Neutral Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw75814713/images/swatch/SBS_305491.png?sw=100&sh=100&sm=fit
  • 6R Dark Red Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw23ef9de5/images/swatch/SBS_305470.png?sw=100&sh=100&sm=fit
  • 6RV Light Burgundy Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwa59f322b/images/swatch/SBS_305467.png?sw=100&sh=100&sm=fit
  • 4RV Medium Burgundy Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw6e2c1160/images/swatch/SBS_305465.png?sw=100&sh=100&sm=fit
  • 10N Lightest Natural Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw5bd24962/images/swatch/SBS_305455.png?sw=100&sh=100&sm=fit
  • 6N Dark Natural Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwf82e14fa/images/swatch/SBS_305451.png?sw=100&sh=100&sm=fit
  • 5N Light Natural Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw3979cf39/images/swatch/SBS_305450.png?sw=100&sh=100&sm=fit
  • 8N Light Natural Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw856e50bf/images/swatch/SBS_305453.png?sw=100&sh=100&sm=fit
  • 7N Medium Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwfc86ec1c/images/swatch/SBS_305452.png?sw=100&sh=100&sm=fit
  • 6W Dark Warm Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw79ea3446/images/swatch/SBS_305474.png?sw=100&sh=100&sm=fit
  • 00 Clear http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwb50346c0/images/swatch/SBS_305447.png?sw=100&sh=100&sm=fit
View All (32)

Variations

    Color:
  • 7W Medium Warm Blonde
    Color 7W Medium Warm Blonde9G Very Light Golden Blonde6G Dark Golden Blonde4N Medium Natural Brown1NA Blue Black3N Dark Natural Brown5R Light Red Brown4G Medium Golden Brown3W Dark Warm Brown6RC Dark Copper Blonde7NA Medium Ash Blonde6NB Dark Neutral Blonde3RV Burgundy Brown6WR Dark Warm Red Blonde9NB Very Light Neutral Blonde4RC Medium Coper Brown10NG Lightest Natural Golden Blonde10NA Lightest Ash Blonde9NG Very Light Golden Blonde9NA Very Light Ash Blonde7WR Medium Warm Red Blonde7NB Medium Neutral Blonde6R Dark Red Blonde6RV Light Burgundy Blonde4RV Medium Burgundy Brown10N Lightest Natural Blonde6N Dark Natural Blonde5N Light Natural Brown8N Light Natural Blonde7N Medium Blonde6W Dark Warm Blonde00 Clear

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Variations

Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

 

ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

 

The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. Thirty-two Shades plus Clear/00.

 

"ion Color Brilliance hair color provides rich, luxurious color and even ensures 100% flawless gray coverage."

 

- GREGORY PATTERSON

Lead Hair Stylist on Project Runway Season 14

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ion Intensive Shine Demi Permanent Creme Hair Color is rated 4.1462 out of 5 by 212.
Rated 5 out of 5 by from Well worth it I purchased 6W Warm blonde, but went back and forth for about 20 minutes not sure if this was the right color for me. Going off of previous review, it was a color that was 2x lighter than my own. But I was nervous that this was going to be too light. Thankfully, it turned out PERFECT!! I had medium to dark brown hair with some gray becoming very noticeable. This covered all of the gray and gave me a warm brown color. It almost looks like a hint of red in the right light, but really flattering. I have found a new favorite! Used the developer they suggest and left on 20 minutes with the ratio given in the instructions.
Date published: 2016-05-11
Rated 5 out of 5 by from BEST COLOR I'VE EVER USED I have been using Ion demi permanent hair color for over 5 years now and it is the best color I have ever used, once I figured out how it worked with my hair. I have tried almost all the colors from ash blond to medium brown to red and I learned very quickly that anything darker than medium brown turned black on my fine, porous curly hair. There are a few ways to correct this, by either leaving the color on for about 10 minutes (I never leave it on longer than 20) and using a 1:2 ratio of color to developer. I only had this problem with the browns, the reds typically turn out beautifully. I often mix up to four colors together to create custom shades and it works great. The smell is nice, it is not damaging to hair and it leaves hair soft and shiny afterwards. I have even noticed that my seborrhea improves the week following application. I hope they never stop making this product and I plan to continue using it forever!
Date published: 2016-03-03
Rated 5 out of 5 by from Exceeded expectations Okay so first off, I am very new to dying at home... as well as doing a full color. In the past I have done at-home Ombré, in-salon glazes and in-salon Bayalage. My hair is naturally a quite dark Brown (probably close to a 4 level).... but since I had Bayalage done, my hair had highlights of very light (almost a dark blonde) hair. So after extensive research, I came across this product and thought I would give it a try because it is PPD free and demi-permenant. I wanted to basically go back to my roots (quite literally) while slightly deepening and adding some shine. But I did not want to use something permanent as I was nervous being a "newbie" to home dying. This came out perfect.... beyond perfect. First it was very easy to use and the directions are very clear. Because of the many reviews that this product comes out much darker than intended, I mixed 5N Light Natural Brown and 5G Light Golden Brown. I used a ratio of 1:1 as well, and what I got was a dark, rich (but neither cold or too golden) brunette color. Probably a good 3 level now. The luster of my hair has improved dramatically as well. A+ Very happy with the results and will definitely be purchasing again.
Date published: 2016-02-07
Rated 2 out of 5 by from Medium Ash Blonde I bought this because I wanted to color my light blonde hair to a darker, more natural, ashy shade. I liked the color that the sample in the store showed, so I went for it. Instead of 'Medium Ash Blonde' it tuned into a very dark brown. I followed the directions to a T (used the recommended developer & only left it on for about 30 minutes) but the color came out the total opposite of what I wanted. It also left my hair with a slightly reddish tone, which I really didn't want. I specifically chose an ash blonde to avoid any red. Needless to say, I won't be purchasing this specific color ever again. I've used other shades of this brand before and loved it, even though they do tend to come out a bit darker than expected. I knew that before coloring, but I really didn't expect it to go THIS dark. It was literally a very dark, coffee color the first day. I've spent countless hours in the shower since, damaging my hair with excessive shampooing in order to get this stuff out.. and it's still too dark!
Date published: 2016-02-05
Rated 5 out of 5 by from Great! I used the dark copper blonde color last night. I thought it was lighter while I was mixing it and that had me concerned. However, once I applied it and processed it, it was the perfect color. Easy to apply, great gray hair coverage (I'm graying a little at the temples), and it enhanced/evened out the red I already had in my hair. I have natural (color treated) hair and it did not change my curl pattern. I'm definitely using and buying this again.
Date published: 2016-01-26
Rated 5 out of 5 by from Excellent product for toning down brassy highlights! Absolutely amazed with the product! I read all the previous reviews and I ALMOST got a color 2 shades lighter. The lady in the store told me that they run similar to the swatch book so I decided to listen to her. I did try one 2 shades lighter than my desired result and it did nothing. If you have brassy highlights & you want natural ashy level 7 blond, go for this demi permanent and use a 1 to 2 ratio. I love, love, love the color and the way my hair is all shiny and healthy looking after the application. Make sure you follow the instructions on the pamphlet in order to achieve the desired shade and not something dark !!!
Date published: 2016-01-02
Rated 5 out of 5 by from Great color Great color, lasts through many shampoos for a Demi-permanent color. Easy to apply.
Date published: 2015-12-15
Rated 5 out of 5 by from Love this product! I love that this color doesn't make my hair dry and brittle. The blue black is fabulous and covers my greys PERFECTLY!!! I have course hair and use a moisturizer daily and my hair is super soft. Love this color!!!
Date published: 2015-11-15
  • 2016-06-27T12:49CST
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Whats the difference between neutral and natural shades?

Asked by: Sherry
Natural is an “N” and Neutral in and “NB”. A Neutral will not add warm/gold tones to the hair. Neutral is a beige base that will add gold/warm tones to the hair.
Answered by: Brand Educator
Date published: 2016-06-25

How can i get a copper look? I used a Ion 7w (warm brown)an its' dark for me, any suggestions.

Asked by: Binky
7W mixed with Clear 00.00 can provide a lighter result next round! Be sure to test strand to ensure desired results!
Answered by: Brand Educator
Date published: 2016-04-21

I used Ion about a week ago, the color is darker than i want. I would like to try a box semi-perm color on my hair would that be ok.

Asked by: Binky
Hello, and thank you for your question. Yes, you can layer semi on top of the previous color, but it would not make the hair any lighter. It would only be the same darkness if not make the hair even deeper.
Answered by: Sally Staff
Date published: 2016-04-20

How often can I use the dye without damaging my hair?

Asked by: Jeqn
Hello, and thank you for your question. As soon as you see new growth, you may color anytime. We do recommend avoiding root to tip applications. When maintaining your color just treat the roots and refresh during the mid length and ends for a brief time.
Answered by: Sally Staff
Date published: 2016-04-18

Can this be used with 20 vol developer?

Asked by: Jen
Hello, and thank you for your question. Demi is only to be mixed with a 10 Volume-Sensitive Scalp developer for best deposit results.
Answered by: Sally Staff
Date published: 2016-03-30

natural vs. neutral

What is the difference between the natural medium blonde and the neutral medium blonde?
Asked by: jdbc
Hello, and thank you for your question. Natural is an “N” and Neutral in and “NB”. A Neutral will not add warm/gold tones to the hair. Neutral is a beige base that will add gold/warm tones to the hair.
Answered by: Sally Staff
Date published: 2016-06-25

Is there a conditioner to pair with this?

I find that every time I color my hair with this, my hair comes out extremely soft and more shiny than ever! I was wondering if there was a conditioner in the color, or a separate conditioner that pairs with this that can help me maintain this level of shine and softness between colorings. Thank you!
Asked by: Laurenw0803
Ion makes an after color conditioner that is great with this color.
Answered by: DevonH
Date published: 2016-03-04

Which dye would be best to accomplish a gingery tone?

All of the red dyes I have tried from these Demi's have been more of a scarlet red. Is there any dye that would give the hair more of a gingery red tone?
Asked by: Tori
Medium copper blond is the perfect ginger red. I have used it many times.
Answered by: DevonH
Date published: 2016-03-04
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