Rated 3.8 out of 5 by 5
Rated 4 out of 5 by afrocurlgirl Good Product
I used this with the daily moisturizing lotion and I think it worked great, this helped moisturize and detangle my hair. This also left a luster in my hair and left me with definition as well. I used this on a braid out and I was satisfied. This did leave a tacky feel to it while applying, but only when wet. When my hair completely dried it was fine.I know this product has many bad reviews overall but I am satisfied with it.
November 16, 2015
Rated 5 out of 5 by Layla Love it!!
This is my favorite butter/gel. I mean it moisturize my hair with a slight hold. I do not like the other design essential coconut & mono line. I have tried all the products and this is the only one I will use and work for my low prosity hair.
September 23, 2015
Rated 1 out of 5 by Adrienne44 Waste of Money!!!
I really had high hopes for this product. It left my hair dry and dull, and the next day it was even worse. My hair is between 3C/4A. Tight smooth ringlets. I can usually achieve a nice look with water and leave in conditioner. So, I was hoping this product would offer greater definition that would last a few days. Don't bother it is a waste of money and a rip-off at $26 per jar. A jar of hair gel and old fashion afrosheen get you better results.
February 14, 2014
Rated 4 out of 5 by youngjeune Not What I Expected, But Still a Good Product
I bought this with the expectation that it would be a curl defining gel for my type 4 hair. It is a crème pudding/butter, and did not work well in terms of a wash and go. As I Am Curling Jelly on the other hand, gave me cute, tight, well defined curls. However, it had been hard for me to maintain them for a 2nd/3rd day, with AIA. The Design Essentials daily lotion was a reason that I chose DE, as I was hoping it would revitalize the curls. However, my hair was incredibly shiny and not hard. It also did a very good job of defining my twists, corkscrew style. I don't know that I would purchase again, as the ingredients are good, but not great as compared to As I Am. It is also more expensive than AIA. I will have to continue to use it and experiment before I make a final decision.
January 11, 2014