Try On Virtual Hair Color | Sally Beauty

Trying Different Hair Colors Before Buying

Have you gotten inspiration, tried on virtual hair color shades, and ready for a hair color change? At Sally Beauty, it has never been easier to try hair color yourself! We've got you covered with our wide selection of hair color shades and trusted brands: all available online with Shipping, In-Store Pickup, and Same-Day Delivery.

Not sure where to start? With options like speaking to a Licensed Colorist on demand, step-by-step hair coloring tutorials in DIY University, or the best of both worlds with our Studio By Sally in-store education and one-on-one stylist services, we're ready to help you achieve and maintain your perfect look!

  • LICENSED COLORISTS OnDemand - FREE & Fast Hair Color Consultation! Virtual Hair Consultation

    A LICENSED COLORIST is here for you, from the comfort of your home or your favorite Sally store via a one-on-one virtual consultation. Book today for FREE!

    Learn More
  • Studio by Sally Learn To Color Your Hair In Studio

    A first-of-its-kind experience where we combine your favorite store with hands-on DIY hair education from a pro. You’ll leave with a gorgeous color or style AND the know-how to create it at home.

    Learn More

DIY Hair Color Guides

View all hair color articles