HiColor Copper Red Permanent Creme Hair Color
HiColor Copper Red Permanent Creme Hair Color

HiColor Copper Red Permanent Creme Hair Color



Size: 1.74 oz. |
Quantity: One |

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  • Copper Red
  • Coolest Brown
  • Deep Auburn Red
  • Intense Red
  • Light Auburn
  • Light Cool Brown
  • Red Hot
  • Shimmering Gold
  • Sizzling Copper
  • Soft Auburn
  • Soft Brown
  • Red Fire
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  • Color:
  • Copper Red
    Color Copper RedCoolest BrownDeep Auburn RedIntense RedLight AuburnLight Cool BrownRed HotShimmering GoldSizzling CopperSoft AuburnSoft BrownRed Fire

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Additional Information

  • Developed to lift dark hair in one single step, without brassiness
  • Rich, smooth creme formula conditions and penetrates hair
  • Breakthrough technology lifts hair 3-4 levels
  • Intense, long-lasting color

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

Additional Information on recomended and recently viewd prods

HiColor Permanent Hair Color is rated 4.1 out of 5 by 136.
Rated 2 out of 5 by from No, just no Used the product for years since I was 15, worked amazing and was a dark red. Suddenly I used it to redo and my hair wasn't red at all even though I had just used the same product previously. they must have changed something because my hair is now brown
Date published: 2017-04-06
Rated 5 out of 5 by from Love This I have like level 2 black hair, so it's a pretty difficult to lift I decided to do my own hair because I don't have the resources to process for hours, seriously damage my hair with a ton of bleach and toner, and spend so much money because the process takes forever. This has gone okay. Obviously, my roots are much more brilliant than the rest of my hair, but so far, I really love the color. Very pretty, very vibrant. I have a volume 40 that I'm going to keep processing the ends of my hair with in a few days. I knew the process would take time but I haven't lost one strand of hair, and it has lifted. Can't wait to see how it goes!
Date published: 2017-03-13
Rated 5 out of 5 by from Love The Color I've been using this color for 6 months now. It lasts and it doesn't dry out my hair. I'm very happy. I get lots of compliments on the color.
Date published: 2017-03-01
Rated 5 out of 5 by from Great Color...get many compliments I've been using for years the Intense Red w/the magenta highlight...Always have great results
Date published: 2017-02-25
Rated 4 out of 5 by from It's a darker red I actually wanted a more brighter color, but didn't realize this was a darker red. Still looked good on my naturally black hair, though. I ended up using a box of the L'Oreal hicolor hilights in red a few days later. I did get a slightly brighter red, but I knew that my hair was already so black, it could only lift the color 3-4 levels to get the dye in.
Date published: 2017-01-26
Rated 5 out of 5 by from Go to product! Every time i need a easy color change i use this stuff!!! I always go with the Magenta color , Lifts the color pretty good .
Date published: 2017-01-09
Rated 5 out of 5 by from Love this color! I use the Intense Red combined with 1/2 Magenta Hi-color highlights. I get so many compliments on this color!! It is a very deep and rich burgundy red. I never have any trouble with fading or washing out. Bleeds for just a couple of days post-application.
Date published: 2016-12-20
Rated 5 out of 5 by from Exactly the color I was looking for! I've been experimenting with all the colors in the "HiColor" collection, I finally found the color I've been looking for. Also, thank you for shipping to FPO addresses, you've helped me to be able to color my hair using my tried and true products. ♡
Date published: 2016-11-19
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I had my hair dyed black about 8 months ago, I want to go bright red but the black isn't fading much and I naturally have light brown hair. Will I end up with hot roots? How do I avoid hot roots and will it get rid of the black color?

Asked by: Alison830
You unfortunately cannot lift color with color. Once the hair has been colored dark, you must first remove the dark in order to lift. I would not try this at home if you are not a licensed professional. This will require professional service.
Answered by: MuseStudios
Date published: 2017-04-22

Will this product cover African american hair? Wants red with no bleaching. 

Asked by: Brenda01
Yes. We mixed 1 box of magenta with a red to make the red really vibrant. If you want to to go super red that's what I would do. 
Answered by: Digs1994
Date published: 2017-03-23

my hair is currently dyed a lvl 3 and I have a few layers of level 3 on my hair.(was a lvl 1 managed to lighten to a lvl 3) Would using this change my hair color at all? I'm so bored of having black hair and need a change

Asked by: Jkapz123
It might give your hair a redish tint. Although a lvl 3 is pretty dark. It's possible it might not lift it that much.
Answered by: ReeRee79
Date published: 2017-03-07

How much developer do I use?

Asked by: LydTru64
Some of them require 2.5 ounces, others 1.4. It will be marked on the box. Hope this helps!
Answered by: Jadenskye
Date published: 2017-04-02

I bleached my hair a few months ago and dyed it red. I didn't like it so i dyed it black(worst mistake) now it's faded to dark brown with a purple/red shine. Can i use this product or my hair won't lighten?

Asked by: Extremered
It has some lighter in it but not enough to lighten very much, with the right developer. I use red hot on mine with 20vol on the root and 5 or 10 on the ends. I'm not an expert but i have used this for years and i would think you should be fine with the same. For added red i also use ion red permanant intensifier in the mix. Not needed but it's a much deeper red with it. Hope this helps!
Answered by: SaraSkittles
Date published: 2017-03-03

 Used permanent hair color hair came out dark brown probably a level III ,   Want to get back to level five or six and tone down the reddish cast ,, which shade would you recommend with excellence HiColor ?   Thank you 

Asked by: Dianne08
Actually Loreal Hi Colour does lift colour. I've used this brand so much. From going bright red to a dark brown. I then wanted to to go back to a level 4 and so I used one of the light brown shades of boreal hi colour ( I forget the colour) and it lifted my dark brown to a the exact colour of brown on the box! The box said it lifts 2-3 shades :) I used a Vol. 30. 
Answered by: Missalexo
Date published: 2017-02-12

i previously dyed my hair a bright red in the brand Ion Red , and the color is pretty down already , and i want to get like a burgundy intense red? Which one should i get?

Asked by: Mivette26
I liked mixing a natural black with the Intense Red from this brand. If I'm careful and wash my hair in cold water, it stays in for the 4-5 weeks before I color again. I did use the 'Black Plum' of this brand, and it seemed to wash out much quicker. I'm a big fan of mixing colors together, so if you find a depth of brown you like, add a bright red/burgundy and see what you get.
Answered by: aaliiciiaa
Date published: 2017-01-31

I wanna use this for ombre red tips do I need to bleach first

Asked by: Yazy1030
Don't bleach first, this dye is used with a developer that acts as a bleach. You'll want to use a volume 30 or even 40 to get the high colour lift, as well as colour deposit, if you have dark hair.
Answered by: Ellie Faith
Date published: 2017-04-06
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