HiColor Red Fire
HiColor Red Fire

HiColor Red Fire



Size: 1.74 oz. |
Quantity: One |

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  • $6.79
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  • Copper Red
  • Coolest Brown
  • Deep Auburn Red
  • Intense Red
  • Light Auburn
  • Light Cool Brown
  • Red Fire
  • Red Hot
  • Shimmering Gold
  • Sizzling Copper
  • Soft Auburn
  • Soft Brown
View All (12)


  • Red Fire
    Color Copper RedCoolest BrownDeep Auburn RedIntense RedLight AuburnLight Cool BrownRed FireRed HotShimmering GoldSizzling CopperSoft AuburnSoft Brown

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Additional Information

  • Developed to lift dark hair in one single step, without brassiness
  • Rich, smooth creme formula conditions and penetrates hair
  • Breakthrough technology lifts hair 3-4 levels
  • Intense, long-lasting color

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

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HiColor Permanent Hair Color is rated 4.104 out of 5 by 125.
Rated 5 out of 5 by from Lifts hair color perfectly! I had originally wanted to go red with my hair but decided that it would require more maintenance than I was willing to put in so I decided on Soft Auburn. My hair is naturally very dark brown almost black. I did have color in my hair from about the middle to my ends ( sort of ombre if you will). It was supposed to be red but the stylist didn't do a good job and my hair was virgin when I had dyed it that time. I didn't want to go spend tons of money on dying my hair just for the results to be disappointing again. I had never dyed my hair by myself before so I was super nervous. I mean I've used box dyes but my sister had always did it for me. Needless to say it got pretty messy and I was still pretty anxious about the color I had already had in my hair because I know color doesn't lift color. When I was washing my hair, I was worried the color didn't lift at all but once my hair dried the change was obvious. I was ecstatic! The color came out so even ( I had also used Ion Pre-treatment before applying the dye) and it was noticeable even indoors! I am so happy with how it came out! It didn't cover up some white hairs like I wanted it to but I could live with that. Also, it was very easy to clean up. I just wet a wash cloth with warm water and the color wiped off easily from my skin as well as my bathroom sink. I highly recommend this product if you have dark hair and are trying to get a lighter color. Granted not everyone has the same hair so I was lucky that the color lifted the color I already had in my hair. I would say use this only on natural hair unless you're willing to take the risk. Worst comes to worst, you can always just dye it darker but I am not a professional hair stylist so take my advice with caution.
Date published: 2016-01-24
Rated 5 out of 5 by from L'Oreal Excellence HiColor Red Hot - Love It!!!! I absolutely love this hair color! My hair was previous dyed black which I was so bored of. I went to a salon and got highlights and they put a 6rv on my head. I had terrible hot roots (hair much lighter at the root) and my ends had faded after a week to a strawberry blonde. Not wanting to go back to the salon I decided to give this a try. I put it on my ends first since that was the lightest part for 15 minutes, then did the rest of my hair and left it on for 15 minutes (total of 30 minutes for my ends). The result is absolutely stunning. I have even hair that is a beautiful red and I've received so many complements on it! *One thing to remember is that hair color won't remove hair color* I still have some low lights from the black that I had in my hair before but the result is mostly red.
Date published: 2015-12-16
Rated 5 out of 5 by from Buen producto llevo como 5 años o más utilizando este producto. Es fantástico y tiene buena cobertura. Además, ya no tengo que ir a la tienda. Me traen el producto a mi puerta. Es 'fantástico.
Date published: 2015-07-17
Rated 5 out of 5 by from "I love your hair color!" "I love your hair color", is what strangers often say to me. Once I closed my salon I could not use the German hair colors I adored, so I searched for a close alternative. The intense red by L'Oreal was what I found and, to my delight, I discovered it was almost identical as the high-priced colors I had imported. The rich brunette with red tones gives my hair a beautiful shine and a luxurious feel. When it's first done the colors are so vibrant. But, unlike other "reds" the color doesn't fade unevenly. It slowly dissipates, leaving a warm rich tone everywhere but the roots. And I usually wait way too long to color my hair. I highly recommend this hair color with a 10 vol. cream peroxide for brunettes. Use on lighter hair and you'll get a different effect.
Date published: 2014-10-05
Rated 5 out of 5 by from Great Product!! I had just previously colored my hair a 4R. Not happy with how it turned out. After staring at many many colors trying to find a way to fix my awful hair color I found this!!!!! I am very pleased with how it turned out. I used a 20 developer (One N Only Argan Oil developer) And only left it on for 20 minutes. I also use One N Only Argan Oil shampoo and conditioner, also used the deep moistture repair mask right after coloring my hair as well. My hair is soft and am very happy about the overall color i achieved. The only thing i always will recommend is to be in a well ventilated area when dying your hair!!!! The smell is strong!!!!! You wont regret using this product!!!!!
Date published: 2014-08-24
Rated 5 out of 5 by from Great Dye I don't know what the salons use, but I prefer the Hicolor line to it. I have a sensitive scalp and find the salon stuff usually burns. Also, being someone with dark hair who isn't a fan of bleach, I have never really been satisfied with the salon jobs I've had in the past. With bleach, my hair is dead. Without it, my hair just doesn't lighten as much as I want. With HiColor, I am able to go shades lighter without the burn or the bleach. My hair stays soft and feels healthy. I've tried the reds, blondes, and coppers and love them! I don't waste money on the salon anymore, of course. I just do it myself!
Date published: 2014-07-14
Rated 4 out of 5 by from works well! I had looked at reviews here prior to getting this product and followed the advice of some of the ladies here. Thank you so much! I'm not a pro but i have done my own coloring on/off for many years. I have to say the results are just perfect! No mess, easy to use, and I also got the standard packet of pre-color treatment and post-coloring hair is soft, color is just what I wanted, and no, it did NOT run off. I have some Wen brand shampoo/conditioner so I'll use that for the next week to help the color, but will go back to my usual no sulfate shampoo and conditioner after. I plan to return to my childhood hair color of light auburn :) My hair did like my mom and got darker as an adult. She remained blond, I turned dark brunette with reddish undertones, but you can't see them much at all. I look way better as lighter brunette. lol.
Date published: 2014-04-21
Rated 5 out of 5 by from Lovee this color! I love love this color! It's perfect color. I don't want it to be too crazy red! My natural hair color is black. So, this product really works! I will buy it again!
Date published: 2014-04-19
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Using two products together

Can I use hi color hair dye with hi color hilights using both as hilighter? I want copper red to go with red hilights.Thnx!
Asked by: Anonymous
Yes you can .It's okay some people do & I do to .I,am not a professional but I learned a lot on the Internet & experimenting on my own .Nothing happens.But just a tip always yous a 20 volume or 30.depends how light you want it.40 could be to damaging.
Answered by: Nice advice!
Date published: 2016-06-01

can i use this?

Ive been dyeing my hair loreal hicolor red for the past three months and ive let it fade cause i wanna dye it to a light brown. My hair is semi faded right now would it be okay to use another loreal hicolor in a brown color? My hair is a reddish orangish color right now.
Asked by: roxie
Yes, although loreal excellence cream would lift less and give you better coverage. But I've done whAt I wanna do and had no problems.
Answered by: Julie
Date published: 2016-05-29

What is the lightest blonde they carry? Does it lighten hair a lot?

Asked by: Amy
Hello, and thank you for your question. L'Oreal Excellence HiColor is formulated for dark hair. The lightest blonde in this collection would be Sally SKU# 500263 L'Oreal Excellence HiColor Shimmering Gold.
Answered by: Sally Staff
Date published: 2016-05-04

I have been dying my hair the intense red by loreal i tryed using the high lift brown turned red reder i just want a light brown in my hair what do i

Asked by: Red
You would have to use a different brand. Where your hair is dyed be aware that the color on the swatch will not be the same as your hair. The swatches are for virgin hair.
Answered by: Noni
Date published: 2016-03-14

Does it life color

I know the usual rule of thumb is color doesn't lift color but if I used a 30 volume would it possibly lift my already red hair that's is colored red a few shades? Thanks for any info.
Asked by: Cindi
I guess it's possible. I had color in my hair and it lifted that color perfectly but not everyone has the same hair. I'd say if you are willing to take the risk then go for it but do so with caution.
Answered by: DanceLuvr86
Date published: 2016-01-25

Can i use this on hair that was dyed two months ago?

Asked by: ramosboo
Hello and thank you for your question! Yes, absolutely. application will depend on the desired end result.
Answered by: Sally Staff
Date published: 2015-12-17

Will it only lift color on natural hair? I am trying to go lighter but only my roots lighten, my hair has been colored medium brown.

Asked by: Fifi
My hair is colored and it has lifted it ALOT. Give it a shot. It worked for me. I used sand stone and my hair was dark.
Answered by: Pinkaboolilly
Date published: 2016-01-23

Will my hair color be able to go back to it's natural color after I use this dye?

I still want my hair to be able to go back to my natural dark brown color after the dye fades, can it do that?
Asked by: Ren
No this is permanent hair color, sometimes the dye will fade quickly if you don't use the right shampoo and conditioner to keep the color locked in your hair, but overall the dye will stay in so use semi permanent to temporary dyes if you don't want to keep it! Hope that helped!
Answered by: Ethell N
Date published: 2016-01-09
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