HiColor Red Hot Permanent Creme Hair Color
HiColor Red Hot Permanent Creme Hair Color

HiColor Red Hot Permanent Creme Hair Color



Size: 1.74 oz. |
Quantity: One |

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  • Copper Red
  • Coolest Brown
  • Deep Auburn Red
  • Intense Red
  • Light Auburn
  • Light Cool Brown
  • Red Hot
  • Shimmering Gold
  • Sizzling Copper
  • Soft Auburn
  • Soft Brown
  • Red Fire
View All (12)


  • Red Hot
    Color Copper RedCoolest BrownDeep Auburn RedIntense RedLight AuburnLight Cool BrownRed HotShimmering GoldSizzling CopperSoft AuburnSoft BrownRed Fire

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Additional Information

  • Developed to lift dark hair in one single step, without brassiness
  • Rich, smooth creme formula conditions and penetrates hair
  • Breakthrough technology lifts hair 3-4 levels
  • Intense, long-lasting color

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.


A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.


True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

Additional Information on recomended and recently viewd prods

HiColor Permanent Hair Color is rated 4.2 out of 5 by 131.
Rated 5 out of 5 by from Go to product! Every time i need a easy color change i use this stuff!!! I always go with the Magenta color , Lifts the color pretty good .
Date published: 2017-01-09
Rated 5 out of 5 by from Love this color! I use the Intense Red combined with 1/2 Magenta Hi-color highlights. I get so many compliments on this color!! It is a very deep and rich burgundy red. I never have any trouble with fading or washing out. Bleeds for just a couple of days post-application.
Date published: 2016-12-20
Rated 5 out of 5 by from Exactly the color I was looking for! I've been experimenting with all the colors in the "HiColor" collection, I finally found the color I've been looking for. Also, thank you for shipping to FPO addresses, you've helped me to be able to color my hair using my tried and true products. ♡
Date published: 2016-11-19
Rated 5 out of 5 by from Rich, deep red. Been using this as an all over color for a few years and absolutely love it. Great, full color that has a pretty good fade timespan.
Date published: 2016-10-01
Rated 5 out of 5 by from HIGH COLOR PERMANT HAIR COLOR I am very pleased with the results I got with this product. I will certainly reorder again.
Date published: 2016-09-22
Rated 5 out of 5 by from beautiful colour I just tried this colour today, It is truly amazing used with 30vol on level 3 hair, it was a vibrant beautiful red
Date published: 2016-08-23
Rated 5 out of 5 by from Lifts hair color perfectly! I had originally wanted to go red with my hair but decided that it would require more maintenance than I was willing to put in so I decided on Soft Auburn. My hair is naturally very dark brown almost black. I did have color in my hair from about the middle to my ends ( sort of ombre if you will). It was supposed to be red but the stylist didn't do a good job and my hair was virgin when I had dyed it that time. I didn't want to go spend tons of money on dying my hair just for the results to be disappointing again. I had never dyed my hair by myself before so I was super nervous. I mean I've used box dyes but my sister had always did it for me. Needless to say it got pretty messy and I was still pretty anxious about the color I had already had in my hair because I know color doesn't lift color. When I was washing my hair, I was worried the color didn't lift at all but once my hair dried the change was obvious. I was ecstatic! The color came out so even ( I had also used Ion Pre-treatment before applying the dye) and it was noticeable even indoors! I am so happy with how it came out! It didn't cover up some white hairs like I wanted it to but I could live with that. Also, it was very easy to clean up. I just wet a wash cloth with warm water and the color wiped off easily from my skin as well as my bathroom sink. I highly recommend this product if you have dark hair and are trying to get a lighter color. Granted not everyone has the same hair so I was lucky that the color lifted the color I already had in my hair. I would say use this only on natural hair unless you're willing to take the risk. Worst comes to worst, you can always just dye it darker but I am not a professional hair stylist so take my advice with caution.
Date published: 2016-01-24
Rated 5 out of 5 by from L'Oreal Excellence HiColor Red Hot - Love It!!!! I absolutely love this hair color! My hair was previous dyed black which I was so bored of. I went to a salon and got highlights and they put a 6rv on my head. I had terrible hot roots (hair much lighter at the root) and my ends had faded after a week to a strawberry blonde. Not wanting to go back to the salon I decided to give this a try. I put it on my ends first since that was the lightest part for 15 minutes, then did the rest of my hair and left it on for 15 minutes (total of 30 minutes for my ends). The result is absolutely stunning. I have even hair that is a beautiful red and I've received so many complements on it! *One thing to remember is that hair color won't remove hair color* I still have some low lights from the black that I had in my hair before but the result is mostly red.
Date published: 2015-12-16
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I wanna dye my hair a caramel Ombré on myself and I have dark brown hair that's natural and I had black Semi perm dye in it but it's almost all faded out. What color combo Can I use to get this shade?

Asked by: Sherryvoncherry
I don't know. I use Loreal H12 for Auburn and I love it
Answered by: suzie pqlz
Date published: 2017-01-14

I have an ombré going with my hair and it's dark brown to a light brown at the ends would this work with what I have? What sort of developer do I need? I don't want a bright red I'm looking for more of a dark cherry red. 

Asked by: der89577
I always use volume 30 developer and always have stunning results. (My roots are medium brown with gray, I retouch with red every 6 weeks)
Answered by: Jmkelley
Date published: 2017-01-06

 Used permanent hair color hair came out dark brown probably a level III ,   Want to get back to level five or six and tone down the reddish cast ,, which shade would you recommend with excellence HiColor ?   Thank you 

Asked by: Dianne08
This won't lift hair color.  Use ion brilliance kit as directed.  Can color afterwards if necessary 
Answered by: Hair4fun
Date published: 2016-12-24

Hello. I have naturally dark brown hair and I have died it with a box color from garnier for dark hair that says it lifts up to 4 levels lighter. It did but the color came out more orange than blond. Do you think hi-color will cover the orange color?

Asked by: Lovelyrenata
Yes! High color is the best and it last longer! 
Answered by: Zsa zsa qwee
Date published: 2017-01-08

Which one of these or a mixture of these will be closest to coppertone which is no longer available?

Asked by: Alicefaye
Red fire has a nice copperish hue to it.
Answered by: Jadenskye
Date published: 2016-12-06

can you store leftover dye?

Asked by: Sassymoose
Yes! Only if it's not mixed with developer 
Answered by: KristyLapeyrouse
Date published: 2016-11-27

Do you have to mix this with developer to use this?

Asked by: Susanaustinc
Yes. It is 1 part color to 1.5 parts Oreor developer. They recommend 30 vol.
Answered by: JenGh666
Date published: 2016-11-07

My hair is black. With this product do I need to bleach my hair? 

Asked by: Shorty12
No not at all my hair was very dark brown and it lifted to the correct color with out bleach 
Answered by: trinity12
Date published: 2016-10-30
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