Try With These Products:

AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor 3V Darkest Plum Brown

Age Beautiful By AGEbeautiful


Size: 2 fl. oz.
Quantity: One
Color: 3V Darkest Plum Brown
Sally Item # SBS-124651


In Stock Online
Available In Sally Stores


Product Actions

Add to cart options
Cover gray and restore your hair's youthful appearance with AGEbeautiful Anti-aging Permanent Liqui-creme Haircolor. Proven to fight all five signs of aging hair.


AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor 3V Darkest Plum Brown
AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor 3V Darkest Plum Brown



  • 10N Very Light Blonde
  • 10G Very Light Golden Blonde
  • 9N Light Blonde
  • 9A Light Ash Blonde
  • 9G Light Golden Blonde
  • 6N Light Brown
  • 6A Light Ash Brown
  • 6G Light Golden Brown
  • 5N Medium Brown
  • 5A Medium Ash Brown
  • 5G Medium Golden Brown
  • 4N Dark Brown
  • 4A Dark Ash Brown
  • 4G Dark Golden Brown
  • 3N Darkest Brown
  • 1N Jet Black
  • 6RC Light Red Copper
  • 5RC Medium Red Copper Brown
  • 5R Medium Red
  • 4R Dark Red Brown
  • 4RC Dark Red Copper Brown
  • 8N Medium Blonde
  • 8A Medium Ash Blonde
  • 8G Medium Golden Blonde
  • 7N Dark Blonde
  • 7A Dark Ash Blonde
  • 7G Dark Golden Blonde
  • Golden Blonde (HLG)
  • Neutral Blonde (HLN)
  • HLA High Lift Ash Blonde
  • 6R Light Red
  • 5RM Medium Red Mahogany Brown
  • 4RM Dark Red Mahogany Brown
  • 9RC Light Strawberry Blonde
  • 1V Plum Black
  • 8RC Strawberry Blonde
  • 7RC Dark Strawberry Blonde
  • 3V Darkest Plum Brown
  • 1B Blue Black
  • 3B Darkest Blue
  • 4V Dark Plum Brown
  • 5RB Medium Rasberry Brown
  • 6RB Light Rasberry Brown
  • 5RR Medium Intense Red
View All Colors

Additional Information

  • Liqui-creme consistency for easy application
  • 100% gray coverage for up to 8 weeks
  • Soft floral fragrance

As we age, our hair experiences five signs of aging. It loses volume, manageability, color, moisture and shine. AGEbeautiful ® Anti-aging Permanent Liqui-creme Haircolor is the first permanent liqui-creme color developed to fight all five signs of aging hair. Melanin, Keratin Peptide and a patented conditioning technology with Silk Protein replenish hair with essential components lost with aging. With 28 natural-looking shades, AGEbeautiful covers gray and delivers a beautiful, rich color full of dimension and shine.


Learn more about AGEbeautiful

AGEbeautiful Video
Mixing and Application: AGEbeautiful Color can be mixed using a bowl and brush and/or applicator bottle. AGEbeautiful Color is mixed 1:1 (Equal parts AGEbeautiful Color and AGEbeautiful developer.) Pour 2 oz. of developer into applicator bottle or bowl (approx. ½ of the developer provided). P Pour entire 2 oz. tube of color into applicator bottle or bowl. Mix well. Apply color.


Developer Usage and Timing: (without heat): 20 Volume (6%) Lifts 1 to 2 levels depending on the color chosen. 30 minutes for regular application. 45 minutes for 50% or more gray hair. AGEbeautiful Color does not need to be shampooed out after processing. imply rinse, towel dry and apply conditioner.
Always perform a preliminary patch test prior to using haircolor. Wait one week and 1 shampoo after relaxer or perm service before coloring. For best results use AGEbeautiful™ dedicated developers.
Water/Aqua/Eau, Propylene Glycol, Ammonium Hydroxide, C12-15 Alkyl Benzoate, Stearic Acid, Steareth-21, Stearamidopropyl Dimethylamine, Lauryl Glucoside, Mineral Oil/Paraffinum Liquidum/Huile Minerale, Cetyl Alcohol, Keratin, Hydrolyzed Keratin, Silk Amino Acids, Melanin, Sodium Methyl Cocoyl Taurate, Polyquaternium-53, Polysorbate 80, Carbomer, Cetearyl Alcohol, Ceteth-10 Phosphate, Dicetyl Phosphate, Glyceryl Stearate, Glycol Distearate, Isostearic Acid, Oleyl Alcohol, Phosphoric Acid, Sodium Metasilicate, Sodium Sulfite, EDTA, Erythorbic Acid, Fragrance/Parfum, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, m-Aminophenol, Resorcinol, 1-Naphthol, p-Phenylenediamine
AGEbeautiful Anti-aging Permanent Liqui-creme Haircolor 4.1 5 159 162
Doesn't last I don't know if its just because everyone has different hair but when I used this product in color 4v, I absolutely LOVED the color, I was so nervous to dye my hair but when it was all done and dry, I LOVED it. I couldn't say it enough, but after maybe the third time washing it my hair was almost completely light brown/dark blonde again. I washed it in cold water to make the color last longer but that honestly didn't help at all. Again I loved the color but it didn't last at all. November 10, 2014
Horrible product - performs like cheap box color This is awful - it performs like cheap drugstore box hair color. It's way too dark and it makes a mess everywhere. There's no shine or natural looking highlights, just one-dimensional color like I bought it in a drugstore. It smelled like strong hair dye and it made my scalp itch and burn - something Ion never does. It dried my hair out and didn't soften it like the ads and the packaging claim. I feel like I used some low quality box hair dye, which I haven't used in over 20 years. The color shades don't even look a thing like the sample in Sally's, much darker than the same color name in Ion. Never again! September 28, 2014
Nice color, bit more of an RV I was hoping for a deeper color, but this has a bit more red in it than I wanted. I used it with a 10 volume developer and came out a light 5RV. September 10, 2014
This color really works for me! I tried the age defying since my hair has a lot of gray in the front. It is beautiful and certainly covers the gray. I have only had it on for one day but I am totally impressed. It also left my hair very soft. August 30, 2014
2 3 4 5 ... 40 next>>
(7 Questions : 4 Answers)

Product Q&A

Ask your questions. Share your answers.

« Back
I just bought the 4V Dark Plum Brown and was recommended to use a 30 Developer. My hair is a medium/dark brown color now. I would love to do highlights first and then put the color on top, but don't know if it will cause the hair to become one overall color again. Does anybody know if the highlights will still shine through? Also, do I need a 30 developer or would a lower number work for me? I don't want to lighten my hair (except for the highlights effect) and I have super fine and fragile hair, so I'm concerned about keeping it as healthy as possible. Thanks for any help!
1 month, 3 weeks ago
Las Vegas
0out of 0found this question helpful.
Was this helpful to you?Yes0No0


The permanent colour gives a rich and full colour after application.
1 month, 1 week ago
0out of 0found this answer helpful.
Was this helpful to you?Yes0No0
I have used the 3V for a few years. love it. I decided last time to change a little bit and go with the 1V .... Problem is, I am clearly missing something here. My hair is still running color MONTHS later. clearly i am not a pro, but never had a problem before. I would like to keep using the 1V as I have had more compliments on this color than the 3V ever. any help would be great. ty
1 month, 4 weeks ago
cape cod
0out of 0found this question helpful.
Was this helpful to you?Yes0No0
3 months, 2 weeks ago
0out of 0found this question helpful.
Was this helpful to you?Yes0No0


The cool shades for AGEbeautiful were discontinued. We do not sell exact matches of the colors but there are other comparable colors. All of the other shades tend to have some red in them to give a deeper color.
3 months, 2 weeks ago
Dallas, TX, USA
0out of 0found this answer helpful.
Was this helpful to you?Yes0No0
3 months, 4 weeks ago
0out of 0found this question helpful.
Was this helpful to you?Yes0No0


No, I had to purchase it separately but it is not expensive.
3 months, 3 weeks ago
Read all my Q&A
0out of 0found this answer helpful.
Was this helpful to you?Yes0No0
2 next>>
2 next>>