Semi-Permanent Brights Hair Color Magenta
Brights Semi-Permanent Hair Color

Brights Semi-Permanent Hair Color



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  • Magenta
  • Red
  • Rose
  • Azure
  • Aqua
  • Sky Blue
  • Purple
  • Fuchsia
  • Lavender
  • Mint
  • Shark Blue
  • Salmon
  • Titanium
View All (13)


  • Magenta
    Color MagentaRedRoseAzureAquaSky BluePurpleFuchsiaLavenderMintShark BlueSalmonTitanium

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Additional Information

  • Brilliantly intense hair color
  • No ammonia or peroxide
  • Formulated in Italy
  • Ready to use

ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

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Semi-Permanent Brights Hair Color is rated 3.48993288590604 out of 5 by 447.
Rated 5 out of 5 by from Rainbow I have been dying my hair any and every color for years. This is by far the best brand I have ever used. The colors stick in and stay vibrant. My natural hair color is a dark brown but with proper bleaching and the correct amount of dye, you can get amazingly beautiful hair.
Date published: 2016-08-22
Rated 1 out of 5 by from it faded to blue and green (originally lavender) I loved the color when I dyed it, but within two weeks it faded to a mint green/light blue. over the past month and a half it faded to green and yellow, and will not fade out. When I originally dyed my hair this color I had to bleach it quite a bit, now I do not want to bleach it again just to get the color it faded to out. long story short, it was beautiful at first but within 2 weeks It turned gross.
Date published: 2016-08-20
Rated 5 out of 5 by from Used this for 3 years now! Color stays in for 3 months and more only thing I have to do is my roots.
Date published: 2016-08-11
Rated 4 out of 5 by from Love Love Love it! I have been coloring my hair unnatural colors since 2000 using other products which wouldn't last more than a month. So when I had gone into my Sally Beauty supply my favorite advisor was soooo excited to see me since they had a new product that she recommends. So of course I bought all of the colors they had in stock. I don't remember which color I tried first but I stuck with this line since. I have some great tips.Make sure you bleached out your hair which I do the night before rinse that out then the next day apply the color. I know it says to apply to clean hair but to me it works better than freshly bleach hair. Yes this product is thick get the bowl and brush and apply the color in this layers. Next I comb all my hair to one side on top and start with thin layers ( I currently have 1 side long & 1 side & back short) continuing the layers to the side you started on. Once it is all covered comb through your hair, slick it back then add one more sweep of the color over your whole head. If you have long hair pile it on top into a bun. Then wrap it in syran wrap then put a beanie on top of that and leave on over night for a result that is deep and intense. If you want a lighter shade then don't syran wrap it let it dry (sometimes I use a hairdryer) then put a beanie on and sleep on it. I love the Aqua, sky blue, fushsia and lavender. They all last about 10 weeks on me with fading just a little. So I hope you try some of my tips u will love the results.
Date published: 2016-08-04
Rated 5 out of 5 by from Easy Ombre/Mermaid Hair I bleached and dyed my hair for the first time selecting aqua. It turned out better than I thought ~ with shades of blue and aqua thought out my hair. My hair has gotten a little lighter and brighter with each wash (which is what I had expected). 3 weeks later still looks vivid and bright.
Date published: 2016-08-03
Rated 5 out of 5 by from Simply amazing! I have been using Splat for over a year now due to it being cost effective (aka cheap). I went into Sally this afternoon and bought the Sky Blue Ion Brights color and a few other things I needed to get my hair done. Before, with the Splat, I never could get the water to run clear and it bled all over my neck so I looked like a smurf axe killer any time I took a shower. When I went to wash this color out, the water ran clear and it was still deep in my hair. I love this stuff and will definitely be buying it again!!
Date published: 2016-08-02
Rated 5 out of 5 by from helpful tips I find that time left on hair makes a big difference, the longer the better. I left it on for 2 hours and saw improvement, then I left on for 4 hours and finally got the results I was looking for. I have a friend who leaves it on for 6 hours and she got very rainbowed results. So leave it on longer if the color is enough.
Date published: 2016-08-02
Rated 4 out of 5 by from tricky perfecting color ive used so many different colors of this line on so many different types of hair, and i can honestly say that it works better for some than others. I own sky blue, cyan, azure, shark blue, purple and lavender. for the people using the pastel line, your hair almost has to be pure white to make it come out perfectly. my friend who used the lavender had very pale, platinum blonde hair and it turned out beautifully. i used cyan last year on my almost-pale hair that still had a lot of yellow tones in it, and it came out quite greenish. obviously, unless your hair is pure white you have to play with the colors and learn how your hair takes certain colors. DO STRAND TESTS. ive learned from my mistakes, dying my hair and a lot of my friends. i used purple on three different people: one of my friends stayed for two months, one for two weeks, and mine washed out in four days. blue and red stays in my hair for a long time, while purple doesnt work for me. my friend is the opposite, where purples and pinks stay in the longest. you honestly cant expect every color to be perfect for you, but be willing to go the extra mile if you want to keep that color in. unless you have very pale blonde or white hair, stay away from pastels because they probably wont work out well. overall, the product itself is on the thick side, which i personally like. its easy to apply but stains easily. it makes your hair soft after the initial application and i think it smells nice as well. from my experience, mixing the colors with white conditioner works, but not very well if you're looking to lighten the color (they do have a clear dye that is used to dilute color, but i havent had the chance to try it.) this product is a hit or miss for the person, but i highly recommend it since the color selection is so broad and it is a cheaper alternative to manic panic. i swear by ions colors, since their natural-color hair dyes work wonderfully as well. this brand is probably not for every hair type (im caucasian with short, thin, wavy hair so i cant say how it would act on other hair types.)
Date published: 2016-07-30
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does the lightest blue show up on platinum blonde / yellowy hair

Asked by: snicker doodle
Think of the dye as being translucent, not opaque. Whatever color your hair is under the dye will influence the final color. A yellowish under-color can make a light blue end up greenish. 
Answered by: Lady 911
Date published: 2016-08-22

I am an african american female. I am dying my hair using the Ion Color Brilliance Brights Mint color and my hair is dark brown. How many packs of bleach is needed to lift my hair to get my hair to that color?

Asked by: Boss_Lady973
Mint is pretty pastel so you're going to have to get your hair very light in order to achieve the color you want. My hair is naturally dark brown but I'd been using AgeBeautiful permanent dye in darkest blue, which turned my hair black. Using Color Oops I stripped the dye, leaving my hair red gold. Then I used a lightener, bringing the color to lemony blonde. Toner made it ashy and much more neutral. Last I applied color - I used Ion Gemstone Brights Sapphire. And finally achieved the dark blue color I've been wanting. Since you want a pastel color I'd go a lot lighter than lemon. Pale blonde as close to white as you can get it. 
Answered by: Lady 911
Date published: 2016-08-22

What happened if I leave the product more than 45 minutes, because I have a lot of hair and Im worried

Asked by: lalymoly
I have been using unnatural colors/brights since 2006 so I've had much experience with many of the products available & Ion Color Brilliance is, hands down, the preferred product. Depending on which color & how bright you want it... I leave mine on anywhere form 2-4 hours. I, currently, only have to re-color my (pre-lightened) strands about every other month. The color stays in well & gives the hair time to recuperate from harsh bleaching chemicals. Happy Coloring!
Answered by: BrandySwanner
Date published: 2016-08-09

Should I use a developer with this dye?

Asked by: anita848
No developer is used with semi colors
Answered by: Brand Educator
Date published: 2016-07-27

So I used the magenta color the lady told me no developer is needed since it was a cream is this true 

Asked by: Cervantes91
No developer is used with semi colors
Answered by: Brand Educator
Date published: 2016-08-05

I dyed my hair Jade awhile ago, and the color is still a bit stuck in. I want to bleach it and re-dye it Sky Blue. 1.) Will the Jade color come out enough that it won't mess with the blue. 2.) How light should my hair be to dye it?

Asked by: alarsen29
We do not recommend bleach for a possible removal as it can cause discoloration. We recommend trying the Ion Hair Color Remover Packette or BTZ Radical Color Remover first before any bleach based lightener.
Answered by: Brand Educator
Date published: 2016-07-26

I have dark red hair and I want to go blue. How do I get the color out of my hair to get a light blue without using bleach?

Asked by: Shade Sixx
Pre-lightening to a very pale yellow with lightener would the only way of transitioning to a blue tone.
Answered by: Brand Educator
Date published: 2016-07-21

I want to achieve a rose gold color what colors should. I mix? My hair is currently a faded red/copper. What can I do to achieve the rose gold color I would be happy if it's light, medium or dark rose gold I have no preference. Thank you 

Asked by: Cynthy02
I just did this to my hair. I have unprocessed dark blonde (very light brown) hair at the roots with very minimal highlights in a medium blonde toward the tip. I used one box of Rose Quartz and one box of Salmon. Left it on my hair for about 1.5 hours and it turned out amazing!!! The top is more rose gold and the highlights took more of the pink but I love the way it looks. It is somewhat of a medium rose gold, but I have gotten many compliments on it already.
Answered by: MrsFergie1987
Date published: 2016-07-20
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