Magenta Semi Permanent Hair Color
Brights Semi Permanent Hair Color




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  • Magenta
  • Red
  • Rose
  • Azure
  • Aqua
  • Sky Blue
  • Purple
  • Fuchsia
  • Lavender
  • Mint
  • Shark Blue
  • Salmon
  • Titanium
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  • Magenta
    Color MagentaRedRoseAzureAquaSky BluePurpleFuchsiaLavenderMintShark BlueSalmonTitanium

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Additional Information

  • Brilliantly intense hair color
  • No ammonia or peroxide
  • Formulated in Italy
  • Ready to use

ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

Additional Information on recomended and recently viewd prods

Semi-Permanent Brights Hair Color is rated 3.5 out of 5 by 511.
Rated 1 out of 5 by from Lavander and Titanium Bought Lavander and Titanium color to do a ombre. Bleached hair and left color on recommended time and did not stick to hair. It left patches all over. This was a disaster. I DO NOT recommend this product line.
Date published: 2017-01-18
Rated 1 out of 5 by from Shark Blue Shark Blue does not turn out well on bleached hair. I agree it's a dull, grayish hue and fades with one rinse (not wash). The bad part is it holds on forever. I've bleached my hair till its damaged and it's still there. The mint is the same way. And the blue faded to green alsoo
Date published: 2017-01-17
Rated 5 out of 5 by from LOVE ION HAIR DYE!!! I have been dying my hair different colors for over a year now, any other brand ive used would never stick. A few tips would be... 1. Mix the dye with white conditioner. It wont dilute the dye at all, will just make it more managable. 2. Leaving it in 2 hours up to 3.5 hours works the best. Seeing as i mix it with conditioner, it helps protrct my hair which is perfectly healthy Any questions or to see my hair, check my instagram! Lez_97_
Date published: 2017-01-17
Rated 1 out of 5 by from Absolutely nothing I bought this today at the store knowing that with my brown hair I would be going for a tinted look and not the true purple, but after leaving it on for over 40 minutes there was no difference to the color of my hair. I chose this brand because it was the purple shade that was truest to violet and I thought would compliment my current brown. I am disappointed nothing happened.
Date published: 2017-01-17
Rated 5 out of 5 by from Purple Princess I have been using different purples for about a year now. The Ion line is one of my favorites. I know that I am getting a great product at a great price every time. Paired with the awesome deals I can do my own hair cheaper than a salon, and still get raving compliments on my gorgeous locks. This Purple comes out dark and luscious. Almost a deep grape color. I have had it last almost a year now on the lower half of my hair. My hair goes to my buttocks mind you. So I only bleach and recolor my crown as needed.
Date published: 2017-01-14
Rated 5 out of 5 by from Lasted a long time My son wanted red hair, we purchased this and went to a salon, she mixed it thick and heat set under drier. Lasted months. Was abt to get 2 uses out of one tube. She did have to bleach his hair pretty blonde before applying color. But it's great! I had also bought 3 colors for myself but a different salon would not use, wanted their own product. You couldn't even see color in my hair with theirs.
Date published: 2017-01-14
Rated 3 out of 5 by from Not bright but holds It was not as bright and pictured and didn't cover well and I had to apply it like 4 times but then it took for the most part and has held for weeks.
Date published: 2017-01-11
Rated 1 out of 5 by from My hair is grey now... I bought lavender and used it after bleaching my hair because I have naturally dark hair. The color was nice for a day or so but after washing a few times my hair is almost completely grey and not a nice silvery grey. I'm talking that old lady at the bingo game that keeps winning and screaming every time she does and you're scared she's gonna have a great attack because she's so excited grey. Either way I don't plan on using this color at least again ever.
Date published: 2017-01-09
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do I have to add a crème to it

Asked by: shinny star
no you don't
Answered by: whateveruwant
Date published: 2017-01-20

i have thick shoulder length hair with a side cut how how many boxes should i use

Asked by: greenqueen
I have thick shoulder length hair. I use two boxes of dye mixed with regular conditioner to thin it out. The dye itself is extremely thick so if I did not thin it out with conditioner I'd use 3 boxes.
Answered by: TLadd7611
Date published: 2017-01-20

Would your dark purple color be able to cover up a magenta color I currently have on my hair?

Asked by: marissuhrose
It may not cover but add a more burgundy tone to the hair instead. Test strands are recommended to ensure best results.
Answered by: Brand Educator
Date published: 2017-01-18

Should someone with medium to dark blond pre lighten their hair in order for the true color to show?

Asked by: Redsoxer
In certain instances you may not have to pre-lighten but it usually recommended. Try a test strand first to see if pre-lightening is a necessary step.
Answered by: Brand Educator
Date published: 2017-01-18

I have very long, thick, curly dark brown w/red hair. Gray has overtaken my hair, my scalp down about 4 inches is gray. How can I get all my hair gray without bleaching?  I tried oops color removal and it lightened my hair a little.

Asked by: Speightja
You may need to bleach it twice. MY hair was dark maroon and I had to.   Also, you must use a toner to get all your hair grey after bleaching.  Wella T18 is your best bet for that white-grey look.    Then you will be able to color your hair the way you want....its a very time consuming process, but you really want to do it correctly on the first try....
Answered by: youngbluehair
Date published: 2017-01-21

How frequently can I dye my hair with these? Cause I've been doing it once a week and I want to know how much it can damage my hair

Asked by: Paolavl21
It won't damage your hair because it isn't permanent and it has hair conditioners included in the hair dye.
Answered by: rkickerCA
Date published: 2017-01-18

I have a pink/orange in my hair, can I dye it with rose to make it more pink?

Asked by: nanakoala_elf
Either Rose or Rose Quartz would be a viable option.
Answered by: Brand Educator
Date published: 2017-01-17

Do you have to lighten your hair?

Asked by: Tammy254
The majority of the time pre-lightening may be necessary. We recommend trying a test strand without pre-lightening to see if you may achieve results without pre-lightening.
Answered by: Brand Educator
Date published: 2017-01-17
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