Ion Color Brilliance Brights Semi-Permanent Hair Color Purple

• Brilliantly intense hair color
• No Ammonia or Peroxide
• Formulated in Italy
• Ready to use

Ion Color Brilliance Brights Semi-Permanent Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes Ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. Ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.

 

FREE Ion Color Brilliance Powder Lightener Packette 1 oz with purchase of any Ion Color Brilliance Brights Semi-Permanent Hair Color. Use promo code 444561. Hurry offer expires 05/31/13 at 11:59pm EST

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• Color Formulation
• Application Tips
• Color Supplement Products
• Comparison Chart
• Styling Solutions

 

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Ion Color Brilliance Brights can be applied two different ways.

 

1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color. To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with Ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply Ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.

 

2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes. After processing is completed, thoroughly rinse and apply Ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

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