Magenta Semi Permanent Hair Color
Brights Semi Permanent Hair Color




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  • Magenta
  • Red
  • Rose
  • Azure
  • Aqua
  • Sky Blue
  • Purple
  • Fuchsia
  • Lavender
  • Mint
  • Shark Blue
  • Salmon
  • Titanium
View All (13)


  • Magenta
    Color MagentaRedRoseAzureAquaSky BluePurpleFuchsiaLavenderMintShark BlueSalmonTitanium

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Additional Information

  • Brilliantly intense hair color
  • No ammonia or peroxide
  • Formulated in Italy
  • Ready to use

ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

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Semi-Permanent Brights Hair Color is rated 3.4814004376367613 out of 5 by 457.
Rated 1 out of 5 by from Purple doesn't work! I bought a box of the purple today! Excited, I came right home and applied the dye, following all instructions. One hour later... I go into my bathroom and prepaid. I turned on the N*sync channel on Pandora, did a little dance as I took off my pikachu pajamas, and finally I am ready to eagerly jump into my shower, giddy with excitement for my new and improved hair color, visions of My Little Pony were dancing in my head. I rinse out my hair and it looks like I am standing in a puddle of grape kool aid. I finish off with the recommended conditioner. I give my hair one final, cold rise and I turned off the shower, giggling at the Kool aid making my feet look dead. I grab a *gasp* white towel ( What can I say? I like making the dye towels using my hair) and towel dry my locks. I eagerly check the towel, expecting to see purple all over, and I'm puzzled. Had the towel resisted my color? NOPE. No the dyed towel in an awesome grape color. When I looked in the mirror, my heart sank. The color did not stick to my head. Please be expecting the bills from my shrink so I get deal with the pain of rejection that came with your product.
Date published: 2016-09-25
Rated 5 out of 5 by from Great color payoff, but very thick formula. My hair is already a light blonde. I decided to use the color Titanium. The color is great, but I had to go back and get more color because the formula is so thick that I could only distribute it on less than half of my hair before I ran out. You definitely need to dilute the product with conditioner or something. But overall great color and long lasting.
Date published: 2016-09-23
Rated 5 out of 5 by from Great product I've done hair for 33 years. Must say this is not my usual shades, wow in using this product it applies easily. Re applying to intensify the shade works well. Last long on pre-lightened hair. Leaves the hair in good shape with proper application.
Date published: 2016-09-18
Rated 1 out of 5 by from Lavender? I bought lavender and applied as directed on already platinum blonde hair and it turned out bright blue and green in other places.
Date published: 2016-09-18
Rated 5 out of 5 by from Great Brand, Great Colors Using Ion colors, you can dye your own hair with amazing results. I've been using different "radical colors" for over 23 year and this is the BEST brand I've ever used by far. I always leave the color(s) in overnight with a shower cap on. Then wash with cold water every other day with a color safe shampoo & conditioner(I use Biolage & Hemp). Even after 23 years of colors my hair is extremely healthy, soft & always smells good. This dye stains your hair so your hair so it isn't damaging it. I've tried all the "fun colors," Magenta is by far my favorite. I like to mix them up too. My only complaint (for lack of a better word) the Sky Blue has been extremely difficult to get out of my hair. I've tried lightening it, "Radical Color" hair dye remover, dying over it to try to make it purple & clarifying shampoos. Still there. My hair is long (to my bra strap) so I need 2-3 tubes to get good coverage but it's very inexpensive and SO worth it. Sally's also puts it on sale a lot so I stock up. Long story short :). LOVE IT
Date published: 2016-09-15
Rated 2 out of 5 by from Uneven results I got the free sample and I thank you for it. It was very thick and grainy and hard to spread on the hair. It came out very uneven. I did it again but I mixed it with conditioner and left it on for over and hour with a cap on my head and it left a little more color. Still not a very good result. I am real glad this washes out.
Date published: 2016-09-14
Rated 5 out of 5 by from I love my Fushia/Blonde Hair! I love the fushia in my hair. I do the front and underneath the back and leave the rest my ultra light blonde (Ion Lightest Cool Blonde). I use it diluted with condition and it stays in pretty good, I even like the color when it washes out a bit, but I am thinking about using it right from the tube to get it a bit more intense and longer lasting.
Date published: 2016-09-09
Rated 2 out of 5 by from lasts long, doesnt come out easily I used titanium on my bleached blonde hair and left it on for about 30- 40 minutes. i was hoping to try out a silver color on my blonde ombred hair but the titainum color pulls really blue and wasnt silver at all. It might have been more silver if left on for less time. The blue faded leaving my hair green which i was told that it would come out in 6-8 washes. I ended up having to go back to the salon and bleach it again because the green never came out after 2 and a half months of trying everything to get it out at home. If your hoping to get your blonde hair back after a few weeks these colors are not a good idea unless you are constantly going crazy colors.
Date published: 2016-08-31
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can I use this color on permanent color?

Asked by: Gromitnme
Depending on how dark the permanent shade is....if the permanent shade is too opaque, the brights may not show thru. Be sure to test stradn to ensure desired results. It is a great way to "test drive" before committing to the full application!
Answered by: Brand Educator
Date published: 2016-09-28

With these amazing ion colors, can I use them over my existing colored hair? And being semi permanent, will the color run out and over my face, clothes if caught in a rain storm?

Asked by: Jennhitch
it depends on what hair color you have right now. if it's light enough, then sure, but if your hair is on the darker side, to get the best results you should bleach before you apply the dye. and for your second question, no, the color should not run if you're caught in a storm. hope i helped!
Answered by: paigelarson
Date published: 2016-09-28

When using brilliant colors what % developer do I use? 10 20?

Asked by: Queenb55
No developer is used with the Brights Semi colors.
Answered by: Brand Educator
Date published: 2016-09-27

I was originally sold on ion due to the 'Not tested on animals'.  This however is not on my new tube of Sky Blue.  Has your animal testing policy changed? 

Asked by: Tallymcc
We do not have animal testing claims on our packaging. We do not conduct animal testing or have any conducted on our behalf as well.
Answered by: Brand Educator
Date published: 2016-09-27

I have brown hair trying to go bolndish silver i dont wanna bleach it any suggestions 

Asked by: Ryan4200
You would need to pre-lighten to a level 9 to achieve a true grey
Answered by: Brand Educator
Date published: 2016-09-27

How do I get silver/gray hair?

Asked by: NatalieStriegel
That is the same thing I am trying to figure out, lol! First you must lighten your hair to pale yellow, the lightest level you can get it without processing to the point where it starts breaking. Then you need to tone it to remove any warmth. You can't have any warm tones in your hair. Then, you have 2 options that I've found. One is to use toner to make your hair grey/silver. I use the Wella 050 cooling Violet toner. Depending on how strong you mix it and how long you process, you can get a light or dark silver. Your 2nd option is to use a hair dye, I have not tried this yet but I've read in several places that you can use Color Brilliance in Titanium. There are TONS of youtube videos where you can see what people have tried. Do your research. If you physically go into a Sally's store the staff area also very helpful.
Answered by: emberblue
Date published: 2016-09-26

I bleached my hair to a very light blonde then applied the Ion Magenta but the dye only took in some spots. What's the best way to get the magenta to stick completely without washing off after the first rinse?

Asked by: viciouscorgis
Use a protein filler before you color to help the color take evenly. Sometimes bleaching removes so much protein from the strands that the pigment in the dye has nothing to stick to. After you color, use the Ion color sealer to lock it in.
Answered by: ItsRaeRae
Date published: 2016-09-25

was wondering if this type of brand does a lot of bleeding or not??

Asked by: Jessica232314
Use the after color sealer from the Ion line and it will not bleed.
Answered by: ItsRaeRae
Date published: 2016-09-25
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