Intensive Shine 7W Medium Warm Blonde Demi Permanent Creme Hair Color
Intensive Shine Demi Permanent Creme Hair Color




Buy 2 Get 1 Free


  • 7W Medium Warm Blonde
  • 9G Very Light Golden Blonde
  • 6G Dark Golden Blonde
  • 4N Medium Natural Brown
  • 1NA Blue Black
  • 3N Dark Natural Brown
  • 5R Light Red Brown
  • 4G Medium Golden Brown
  • 3W Dark Warm Brown
  • 6RC Dark Copper Blonde
  • 7NA Medium Ash Blonde
  • 3RV Burgundy Brown
  • 6WR Dark Warm Red Blonde
  • 9NB Very Light Neutral Blonde
  • 10NA Lightest Ash Blonde
  • 9NG Very Light Golden Blonde
  • 9NA Very Light Ash Blonde
  • 7WR Medium Warm Red Blonde
  • 7NB Medium Neutral Blonde
  • 6R Dark Red Blonde
  • 6RV Light Burgundy Blonde
  • 4RV Medium Burgundy Brown
  • 10N Lightest Natural Blonde
  • 6N Dark Natural Blonde
  • 5N Light Natural Brown
  • 8N Light Natural Blonde
  • 7N Medium Blonde
  • 6W Dark Warm Blonde
  • 00 Clear
  • 5G Light Golden Brown
  • 4VV Plum
  • 6VV Intense Violet
View All (32)


  • Color:
  • 7W Medium Warm Blonde
    Color 7W Medium Warm Blonde9G Very Light Golden Blonde6G Dark Golden Blonde4N Medium Natural Brown1NA Blue Black3N Dark Natural Brown5R Light Red Brown4G Medium Golden Brown3W Dark Warm Brown6RC Dark Copper Blonde7NA Medium Ash Blonde3RV Burgundy Brown6WR Dark Warm Red Blonde9NB Very Light Neutral Blonde10NA Lightest Ash Blonde9NG Very Light Golden Blonde9NA Very Light Ash Blonde7WR Medium Warm Red Blonde7NB Medium Neutral Blonde6R Dark Red Blonde6RV Light Burgundy Blonde4RV Medium Burgundy Brown10N Lightest Natural Blonde6N Dark Natural Blonde5N Light Natural Brown8N Light Natural Blonde7N Medium Blonde6W Dark Warm Blonde00 Clear5G Light Golden Brown4VV Plum6VV Intense Violet

Product Actions

Add to cart options

Low Stock Online


Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine
  • PPD-free

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.


The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

Additional Information on recomended and recently viewd prods

ion Intensive Shine Demi Permanent Creme Hair Color is rated 4.1 out of 5 by 262.
Rated 5 out of 5 by from Love the color I was going for a darker chrome color with purple tint. I mixed chrome with vivid violet. It came out great although more purple than chrome and darker than I expected but I am very happy with the results. Now I just need to see how/if it fades.
Date published: 2017-06-05
Rated 3 out of 5 by from Much darker than you'd think! It was my first time using a demi-permanent haircolor. For over 30 years I had been using permanent hair colors with ammonia. Turns out that my scalp does not like that anymore, and so I looked for alternatives. I had not used any chemicals on my hair in four months when I used "Intensive Shine 6G Dark Golden Blonde Demi Permanent Creme Hair Color". I had been letting the gray grow out. Before I used the product, my hair was mainly silver and light blonde. I just wanted to get rid of the gray, and darken things up a little bit. Using it was very easy. The smell was pleasant. My scalp didn't burn like it did for years with other hair colors.I left it on for 20 minutes. My hair is now dark copper red/brown (borderlining medium/dark brown) with blonde single hairs mixed in. I will use it again, but a much lighter color. Beware of how dark the color turns your hair.
Date published: 2017-06-04
Rated 1 out of 5 by from NO SHINE AT ALL I just finished treating my 50 % greying hair and did not notice any shine or gloss. Total waste of my money.
Date published: 2017-05-26
Rated 5 out of 5 by from Love the shine! I've used ION before both in permanent and demi permanent. It took me a bit to find the color that I really wanted. You have to go quite a bit lighter in demi. I finally know which color to use and am very happy with not only the color, but the product itself. I've used other products, but do like ION hair color because of the shine and how it makes my hair feel after coloring.
Date published: 2017-05-22
Rated 1 out of 5 by from Didnt do anything!! I had very light blonde hair (inside of a banana colour) and just didnt want to keep toning it so I decided to go a bit darker. I chose Light neutral blonde as the sample in store was a great colour. Followed directions as stated as a 1:1 ratio. Left on for 30 mins. Darkened it ever so slightly that it barely made a difference. Considering what I started with I should have been able to achieve the colour of the swatch, but no. It just didnt work. I do love Ion Brilliance and their products are usually great. I will try a different product of thiers. Maybe a semi.
Date published: 2017-05-17
Rated 1 out of 5 by from Color good, but have me bumps on face Great color in jet black, made my hair soft, but gave my lots of bumps under the skin on my face. If it wasn't for the rash it would have been 5 stars
Date published: 2017-05-09
Rated 5 out of 5 by from Great Color I have grey hair and use 9NA a light ash to color my hair. I mix it with Waterworks #27, and some Grey Magic. I do not use perioxide any more and see no difference at all. I follow it with Henna Placenta overnight. Leave on 45 min = dark, 30 min = less dark. It holds for, it just grown out. I have been doing this for more years than I can remember.
Date published: 2017-05-08
Rated 4 out of 5 by from Turned my hair too dark I think I left it in too definitely darkened my blonde highlights, but a bit too much!
Date published: 2017-05-05
  • y_2017, m_6, d_23, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_257
  • loc_en_US, sid_ION104, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty

Hi, I used the DEMI 4G-4.3 Medium Golden Brown to get a medium to dark brown color, my hair came out black/black, I mean really dark. I want to lighten it up to medium brown and not sure how. Can I use the DEMI 9G-9.3 Very light Golden Blonde to lift?

Asked by: JacksGyrl
I had a similar experience. I used light golden brown and it came out very dark, darker than the medium copper brown I had been using. I have found that I can't leave it on anywhere as long as the directions say (maybe 15 minutes tops) or it gets very dark. It will lighten up on its own after a few weeks. You could also try mixing baking soda and water and rinsing it with that. My hair had a lot of gray as I had let it grow out. It covers it very well.
Answered by: terateach
Date published: 2017-06-21

Is this safe to use every 2 weeks? I am finding it does not stay in my hair longer than that. But is that too damaging? Should I hold out longer - 3-4 weeks? My hair fades significantly and the smooth post-colour texture reverts back to snaggles as well. 

Asked by: sally ion fan
I use this product once a month but it doesn't fade at all for me. It hasn't been hard on my hair at all and I have sensitive hair when it comes to coloring. I imagine that you could try every two weeks ... it's not supposed to be a harsh product which is one reason I love it and have been using it for years. I condition my hair with olive oil and coconut oil once a week so that would be a suggestion if you do decide twice a month. Anyway, hope this helps! But, I say, try it :) .
Answered by: Fiere Dancer
Date published: 2017-06-17

I use warm blondes browns Color Bril semi between demi's for yrs, giving me nice red highlights. I am nearly 100% gray with med/dark hr and am starting to get more red results. Does gray hair take warm colors different, should I change..

Asked by: vveranda
The color is not light enough..this was my first time getting this product and I bought 2 ...I wanted light blonde and instead it gave me light brown..I have been coloring my own hair for 20 years and only color 3 times a year...
Answered by: Susan boyer
Date published: 2017-06-16

Hi if I have long hair do I use 2 boxes and 8 oz of developer. Can instructions say 2oz of hair color and 4 oz of developer 

Asked by: Sophie 72215
I usr the demi permanent hair color line. I have very thick hair, so when I just do the roots I use one box and when I do all of my hair I mix two boxes. I would recommend using two boxes the first time. I use the same ratio of hair color to developer, it I use it to cover gray and again, I use the demi permanent line of Ion color brilliance.
Answered by: anniet13
Date published: 2017-06-14

Hello, Does the blue black leave a green look on the hair ?? I have experienced this in the past with blue black color?

Asked by: shawny01
Do you have blonde in yr hair? My Hair was dark brown i used this and it left no green in my hair but i have heard of people with blonde hair or highlights say that products leave a green tint when they try to go blue. Ive used this three times so far and its never left any green. But i also dont think it was very blue either
Answered by: Olive Oyle
Date published: 2017-06-13

I applied smokey amethyst straight out of the tube was I suppose to mix it with something else

Asked by: Carolyn s
Actually, I am reading the Smokey Amethyst ion Semi box and insert right now, and it clearly states "Ready to use", "Do not add peroxide developer" "Color comes ready to be used" "No mixing required" - so unless there's a DEMI Smokey Amethyst ion color I haven't seen or heard of, the actual directions are to "Use as is" - weirdest thing ai have ever seen, but the truth. The Sally's guy warned me about that as well, which is the only reason I'm looking and responding.
Answered by: innocentmaps
Date published: 2017-06-13

Hi the salon gave me copper baylage and i cant stand it! The colour is as light at i want it but too orange. What can i buy to make it ashy?

Asked by: Sunkissed47
Did they lighten it first? Sounds like it may have picked up some underlying brassiness.. You may need to correct that. I went from black back to blonde and in between it was pretty orange-copper. I did an ash blonde and ended up with a much nicer strawberry color. Anything with purple tones will dull brassiness
Answered by: Cherrija
Date published: 2017-06-12

I have been using ion permanent hair color (light burgundy blonde) and I would like to switch to Demi-permanent hair color in the same shade. can I use Demi permanent hair color over permanent hair color?

Asked by: leslieshannon
Yes you can do it. However, Demi permanent won't lift your natural hair color if it is darker than light burgundy blonde. Also, make sure to buy the developer for Demi color. Do a strand test because demi tends to come out darker than the permanent dye.
Answered by: Angiegd1
Date published: 2017-06-17
  • y_2017, m_6, d_23, h_6CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_175
  • loc_en_US, sid_ION104, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty

Share your look or technique and get featured!