Smokey Amethyst Semi Permanent Hair Color
Brights Semi Permanent Hair Color




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  • Magenta
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  • Aqua
  • Sky Blue
  • Purple
  • Fuchsia
  • Lavender
  • Mint
  • Shark Blue
  • Salmon
  • Titanium
  • Smokey Amethyst
  • Violet Gray
  • Slate
  • Storm
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  • Color:
  • Smokey Amethyst
    Color MagentaRedRoseAzureAquaSky BluePurpleFuchsiaLavenderMintShark BlueSalmonTitaniumSmokey AmethystViolet GraySlateStorm

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Additional Information

  • Brilliantly intense hair color
  • No ammonia or peroxide
  • Formulated in Italy
  • Ready to use

ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

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Semi-Permanent Brights Hair Color is rated 3.4 out of 5 by 603.
Rated 1 out of 5 by from Horrid Used this for years to cover gray, "medium ash brown." My hair looked healthy and beautiful. What gray I had looked like highlights. That color was now been discontinued and replaced with trendy crayon colors. I'd rather shave my head and wear a wig before I look like a rodeo clown. "Covers gray?" So what. This product is for younger people that don't want natural looking hair. It looks good on them, not someone middle aged wanting to be 21, If YOU want purple hair, buy a wig for the night or just be a ridiculous looking older woman for months. My 24 year old niece put the blue on her beautiful blonde hair. It didn't wash out. She finally had to have her beautiful hair chopped off to get rid of the mess.
Date published: 2017-04-18
Rated 2 out of 5 by from like/hate I just bought this product in the dark blue. I left it on for an hour or so to make sure the color was saturated. It turned out great..until a few days later when I wash my hair! I can't touch anything with my hair until it's dry or it stains I have to put it up in a clip so it doesn't stain my neck! I wish I had pictures! I don't think I'll be using this brand again
Date published: 2017-04-17
Rated 1 out of 5 by from Extremely Disappointed. Roughly two years ago, I mixed the colors aqua and royal blue on my hair and the color came out gorgeous so I thought this ion brilliance dye was great. I also have a friend that's been using this color series for years. Today I bought the color storm. First, it took two tubes to cover only half of my hair. Second, I left the color on for over an hour and followed the directions to a T. However, THE COLOR DID NOT STICK! There isn't a single streak of any color remotely close to a grey or this "storm" color in my hair. I'm extremely disappointed.
Date published: 2017-04-16
Rated 5 out of 5 by from LOVE, LOVE, LOVE THIS PRODUCT! I've been using this product for almost three years. My hair is really dark so most stylists won't go as light as it needs to be to use these beautiful pastels so I do it my self. I bleach twice one day and use the color the next. The longer I leave it on the more vibrant the color gets. My favorite is the violet. Two tips to make this color stay longer. 1. DO NOT SHAMPOO EVERYDAY. I wash my hair with just plain water and shampoo only once a week. Hydrate, hydrate, hydrate. Color will not look as brilliant on damaged and dry hair. Make sure you use a great conditioner every week. 2. I discovered that the sun takes out the pink which then turns my hair to blue. No problem, I color it with the pink and presto got my beautiful violet color again. The violet is high maintenance but in my book it is worth it!
Date published: 2017-04-14
Rated 5 out of 5 by from When you are not a colorist For the people complaining about the product, it's not the product but it's YOU! You're not a COLORIST if you were to go to a cosmetologist school then you would know the different level of your hair color and would know exactly what to do to bring out the color that you wanted! For for those of you who have grey hair and wanted to cover your GREY hair but complained about how it fade. This box is not meant TO COVER UP YOUR GREY HAIR. You would need to use a product that's meant for your GREY HAIR!
Date published: 2017-04-14
Rated 3 out of 5 by from Nice Color but not enough pigment I purchased this yesterday, after trying the Titanium which I liked. I was and still am excited for these new shades of Grey. My only complaint and I feel a little let down by ion; is that the pigment in the hair dye is weak! I purchased the color - Slate and it's a really beautiful color but there's not enough staying power. It kinda clumps and I had to use the whole tube for only a small section in the front. I'm a guy who likes the grey look with dark hair and I still had to use the whole tube just for that section. AND leave it in over night. Yes, I achieved the desired color but only after re applying 3x. I've never had to do that with an ion color. I think they need to work on this one.
Date published: 2017-04-13
Rated 1 out of 5 by from This sucks! I got the violet gray, and it turned my hair into a weird blond gray defiantly isn't as dark as it shows
Date published: 2017-04-13
Rated 5 out of 5 by from Love it I mixed flamingo and salmon. Left on for 1.5 hours. And I love the color I got !!! It doesn't touch my unbleached hair which I like. I did add a little conditioner to the dye before applying to help make it easier to apply as it's a little thick
Date published: 2017-04-11
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Looking to make my hair silver grey from ash blonde since I am older

Asked by: Sharon57
Ion is HORRIBLE. I tried it. It did nothing to my hair. I used the entire tube. It didn't change the color. I even wrote to Ion. They told me to take it back. I've heard others having bad experiences as well. With all these different dyes you will have to bleach your hair. I'd suggest splat it works amazing or maybe artic fox. Or go to the salon.
Answered by: April_withthepinkhair
Date published: 2017-04-28

I have very thick hair how many bottles do I need and my hair is long 

Asked by: Chatboo1
I have very thick and curly hair that's just past my shoulders and I bought 4 bottles and used 3. 
Answered by: nylharas
Date published: 2017-04-27

I tried a few different silver, grey and  titanium colors. My hair turns blue, any tips or suggestions on how to fix it? Thanks 

Asked by: Mofina513
Silver is a very fickle color. If you bleach your hair too cool like a level like 9 or 10 then it creates the blue result. Your hair should be between a level 6-8 with a bit of yellow/orange in it so the silver can tone itself properly
Answered by: TroubleJones
Date published: 2017-04-28

Can I mix this Ion Color Brilliance (Aqua) with Ion 20 volume developer? What will happen if I do? I don't really wanna use conditioner...

Asked by: stephhcobi
You don't have to mix the color with developer, you can just use it straight. It will just be a bit a thicker consistency. If you do use developer, the overall color might be a bit lighter (I made that mistake the first time I used this brand and the color ended up not as bright as I wanted and didn't last as long either).
Answered by: JRWhitechaple13
Date published: 2017-04-26

What do i use on auburn red hair to mske it a blonde color

Asked by: dirtydiane
If you've dyed your hair the red color try using a color remover first, either store bought or made at home using vitamin c tablets and dandruff shampoo (trust me it works). If it's your natural color you should probably try going to a salon if possible since red tones are very hard to get out. If you can't, try light bleaching then tone with a blue based toner to get the orange tones out. If you're going for platinum, bleach again about 3-7 days later and then tone with a violet toner or violet shampoo. Hope this helped!
Answered by: Ronniew4
Date published: 2017-04-25

Is this supposed to bleed for multiple days?  I used sky blue and I'm on day 3 of it bleeding into everything I wear any tips to get it to stop bleeding? 

Asked by: Daretobe
washing out in the shower? I'm pretty sure it will rinse out in the shower every time until it's basically very very faded. It lasts forever though, but definitely turns to a pastel version of itself after several washes. 
Answered by: LaraJean
Date published: 2017-04-24

Is the storm color a dark grey?? And does it work good??

Asked by: Katie0909
It's pretty light with violet undertones. It works very well. For a darker grey I mixed it with manic panic raven. 
Answered by: jdtzer22
Date published: 2017-04-23

For the ion color brilliance brights titanium do you add developer to it or do u use it by itself

Asked by: Sunny boy
No developer. If u want to be able to spread it evenly I would recommend you add a little white conditioner 
Answered by: Dwill1017
Date published: 2017-04-22
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