5RV Light Burgundy Brown Permanent Creme Hair Color

5RV Light Burgundy Brown Permanent Creme Hair Color



Size: 2.05 oz. |
Quantity: One |

Available in Stores



Free Developer


  • 10A Lightest Ash Blonde
  • 10G Lightest Golden Blonde
  • 10V Lightest Cool Blonde
  • 1V Jet Black
  • 2N Darkest Brown
  • 3G Dark Golden Brown
  • 3N Dark Brown
  • 3R Dark Red Brown
  • 3RV Dark Burgundy Brown
  • 4A Medium Ash Brown
  • 4G Medium Golden Brown
  • 4N Medium Brown
  • 4R Medium Red Brown
  • 4RC Medium Copper Brown
  • 4RV Medium Burgundy Brown
  • 5A Light Ash Brown
  • 5G Light Golden Brown
  • 5N Light Brown
  • 5R Light Red Brown
  • 5RC Light Copper Brown
  • 5RV Light Burgundy Brown
  • 6A Dark Ash Blonde
  • 6G Dark Golden Blonde
  • 6N Dark Blonde
  • 6R Dark Red Blonde
  • 7A Medium Ash Blonde
  • 7G Medium Golden Blonde
  • 7N Medium Blonde
  • 7RC Medium Copper Blonde
  • 7RR Intense Red
  • 8A Light Ash Blonde
  • 8G Light Golden Blonde
  • 8N Light Blonde
  • 8RC Light Copper Blonde
  • 8V Light Cool Blonde
  • 9A Very Light Ash Blonde
  • 9N Very Light Blonde
  • 9V Very Light Cool Blonde
  • HL-B Hi Lift Ash Blonde
  • HL-G Hi Lift Golden Blonde
  • HL-N Hi Lift Natural Blonde
  • HL-V Hi Lift Cool Blonde
  • 5IR Light Intense Red
  • 6IR Dark Intense Red Blonde
  • 7IR Medium Intense Red Blonde
  • 4IR Medium Intense Red
  • 6RV Light Burgundy Blonde
View All (47)


  • Color:
  • 5RV Light Burgundy Brown
    Color 10A Lightest Ash Blonde10G Lightest Golden Blonde10V Lightest Cool Blonde1V Jet Black2N Darkest Brown3G Dark Golden Brown3N Dark Brown3R Dark Red Brown3RV Dark Burgundy Brown4A Medium Ash Brown4G Medium Golden Brown4N Medium Brown4R Medium Red Brown4RC Medium Copper Brown4RV Medium Burgundy Brown5A Light Ash Brown5G Light Golden Brown5N Light Brown5R Light Red Brown5RC Light Copper Brown5RV Light Burgundy Brown6A Dark Ash Blonde6G Dark Golden Blonde6N Dark Blonde6R Dark Red Blonde7A Medium Ash Blonde7G Medium Golden Blonde7N Medium Blonde7RC Medium Copper Blonde7RR Intense Red8A Light Ash Blonde8G Light Golden Blonde8N Light Blonde8RC Light Copper Blonde8V Light Cool Blonde9A Very Light Ash Blonde9N Very Light Blonde9V Very Light Cool BlondeHL-B Hi Lift Ash BlondeHL-G Hi Lift Golden BlondeHL-N Hi Lift Natural BlondeHL-V Hi Lift Cool Blonde5IR Light Intense Red6IR Dark Intense Red Blonde7IR Medium Intense Red Blonde4IR Medium Intense Red6RV Light Burgundy Blonde

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Additional Information

  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • State-of-the-art European formula
  • 10 Beautiful Brunettes
  • 16 Believable Blondes
  • 4 High Lift Blondes
  • 13 Richest Reds
  • 4 Intense Reds

ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

Additional Information on recomended and recently viewd prods

Permanent Creme Hair Color is rated 4.2 out of 5 by 462.
Rated 2 out of 5 by from I thought I was going crazy I used to use Ion hair color about 7 years ago and it worked amazingly. My natural color is an ashy dark brown, and I got true to color bright vibrant reds. I gave my hair a couple years break, and when I tried a slightly lighter than my hair brown color, it darkened my hair to black. Reading here, they dropped the ammonia content and so it hardly works. I get that Ion might be trying to avoid amateurs burning their hair and complaining, but now people are rightly complaining it doesn't work properly. If you use this, go like three levels lighter if you can. I wouldn't even bother with these if you want to go blonde. I'm glad I read these reviews; I thought I was going nuts not being able to get this to work for me. A level 5 with volume 30 shouldn't be turning black.
Date published: 2017-09-14
Rated 5 out of 5 by from LOVE Ion hair color- Med Copper Brown I've been using this wonderful product for years. The color lasts well beyond my hair growth. I'm using Medium Copper Brown. It always makes my hair vibrant,shiny and with depth. I color my hair about every 6 weeks, but not because its faded , but because my gray hair has grown out too far. I always get complements on my hair color. I couldn't be more pleased. I'd give it 10 stars if possible.
Date published: 2017-09-12
Rated 1 out of 5 by from 3N dark brown This product dyed my hair way too dark and not at all how it was advertised. I had medium brown hair that I wanted to dye back to my natural color, which is dark brown like this product is advertised. This hair dye turned my hair completely black. I didn't even leave it on my hair for the full amount of time that the directions suggested. I am completely disappointed and I am going to have to spend a lot of money to get my hair professionally taken down. If I could give this product 0 stars I would. Don't waste your money on this hair dye
Date published: 2017-08-29
Rated 2 out of 5 by from 8 N came out way darker that expected I used the 8N on my hair. I'm naturally a dirty blonde and have bleached highlights, the underside was looking too dark and the top was too light and a bit brassy. I was told that the 8N would even it out and get the it all to a light blonde a bit lighter than my natural color. I did a 1:1 with a 20 volume, and its a very pretty color, buts its more if a medium brown. Definitely not the "light natural blonde" that its supposed to be.
Date published: 2017-08-23
Rated 1 out of 5 by from Color Palette doesn't match formulas I colored and wanted a little color and cover the grey. Light Intense Blonde 8NN-8.00 turned out medium brown. Not what I wanted
Date published: 2017-08-21
Rated 5 out of 5 by from Yep Just dyed my hair with this to save money and everyone was complaining about the color being too dark and I didn't have this problem. I chose 2n and i had two different tone hair. Light brown for the most part and dark golden highlights and the light brown died to the exact color it was supposed to be as for the dark golden highlights they're the same color they wore before I dyed them lol. But I'm about to chop them off so I wasn't worried about it too much it doesn't look bad regardless.
Date published: 2017-08-19
Rated 5 out of 5 by from Love this I love this hair coloring. I bought 4n medium brown perm creme. I went from naturally dirty blonde to a medium coffee brown. I love this hair coloring. I wanted to try something new. I love it. It made my hair more shiny, softer, and a different hair color. This is easy to apply on my hair. All I did was shake and mix the 20 oz of devoloper and the ion brillance perm creme in a applicator/bottle, and apply the color on my head.
Date published: 2017-08-18
Rated 1 out of 5 by from Horrible! Did not come out as advertised! I bought this product instead of what I normally use -Preference to go a little darker than my hair color and was told by a store employee that it would be ok to mix with L'OREAL's developer. I mixed it with the developer per instructions and let it sit for the recommended time. While it was developing my hair looked dark but I thought nothing of it. When I washed it, my hair looked dark brown. My hair was a white blonde before I used this and after I dried my hair, this turned it a golden brownish greenish color. It destroyed my ends, leaving them split and broken too. I had to go to the hairdresser and spend $98 to get it fixed. I would never ever ever use this product again!! Don't ever trust this product!!
Date published: 2017-08-13
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when I buy a permanent hair color what else do I need to buy with it?

Asked by: smokingkitty1
A developer and an applicator
Answered by: Wendy316
Date published: 2017-09-20

I bought this dye and it looks like sausage gravy in the that ok ? 

Asked by: Rachel mack
Yes! LoL... you've probably already applied it and processed and it turned out great!  I use 5N and it looks gross and even turns this awful goldfish color on my hair while processing, but looks great finished.
Answered by: KeysThea
Date published: 2017-09-20

do you use cream or clear developer with the cream color

Asked by: JudyBender
Obviously you use cream with creams and liquids with liquids. Although if applied correctly and evenly it doesn't matter but using the same consistencies is a lot easier 
Answered by: KtLynn84
Date published: 2017-09-17

Is this product semi or demi? 

Asked by: Ringo727
They come semi, demi and permanent! Any choice you'll made, you will be satisfied!!!
Answered by: Josh1982
Date published: 2017-09-14

I have dark brown hair .I used ions med brown but it made my hair almost black. How can I prevent this. Would 4n med brown work better? I use the crème dye w/20% developer. Thank you.

Asked by: Sue city sue
You won't be able to make your hair lighter by using and lighter color after you have already colored your hair . Color will not lift color. So you will have to lighten all your hair with some type of bleach preferably cream oil bleach (less damage) and the go over it with maybe a 4 1/2 . Half 4 and half 5 with 20 vol . If you hair is already damaged and dry you may want to condition very well for couple of days before you do this. Hope this helps.
Answered by: Joniclipper
Date published: 2017-09-07

I have natural golden blonde hair. My roots are naturally darker (the sun bleaches the ends and top). The directions say to apply to ends first and then to the roots after 15 minutes. Should I do it this way or another way?

Asked by: Shytown86
I see you asked your question 12 days ago, so I doubt you are still in need of an answer. I don't have a definite one anyway, as it would depend on what level you are using... are you going darker, lighter or are you staying at the same color level, and just covering gray? As a professional stylist I would go about the color process differently depending on the answer to the above questions. 
Answered by: Hairstyling Mama
Date published: 2017-09-04

I have dark brown hair and I want to lighten it possibly to ash brown. How do I get to the lighter color?

Asked by: Hollyc31
I have no idea as I am not a hairdresser. I would ask the people at Sally's. Some of them have salon experience. I use the darkest brown and it looks black when completed. Black looks too dark and like shoe polish when done.
Answered by: Ravenlocks815
Date published: 2017-09-17

Do I need a developer with this or is it already in it?

Asked by: Triciatrea
You need a developer with this. 
Answered by: Lisa Burns
Date published: 2017-08-29
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