4WR Medium Gold Mahogany Brown Permanent Creme Hair Color
Mochas Permanent Creme Hair Color




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  • 4WR Medium Gold Mahogany Brown
  • 5WR Light Gold Mahogany Brown
  • 6WR Dark Gold Mahogany Blonde
  • 7WR Medium Gold Mahogany Blonde
  • 8WR Light Gold Mahogany Blonde


  • 4WR Medium Gold Mahogany Brown
    Color 4WR Medium Gold Mahogany Brown5WR Light Gold Mahogany Brown6WR Dark Gold Mahogany Blonde7WR Medium Gold Mahogany Blonde8WR Light Gold Mahogany Blonde

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Additional Information

  • Nourish, strengthens and protects
  • Superior Italian micro pigments
  • 100% fade resistant coverage
  • Antioxidant infused

The ion Color Brilliance Mochas palette consists of five rich, exotic shades. The advanced ionic wheat protein technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance Mochas penetrate the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.



Rich and exotic golden mahogany shades, available in an innovative luxurious moisturizing creme formula. The mocha pallet embraces the warm beautiful hues of cardamom, nutmeg, anise, cinnamon and ginger. Enriched with exotic Pequi and Argan oil to nourish, strengthen and protect color longevity. Antioxidant infused nutrient rich PPD free European formulation. Less than 1 % ammonia. Superior Italian micro pigments ensure deeper color deposit while fortifying the hair strand.



ion Hair Color superior quality and proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before


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Mochas Permanent Haircolor is rated 4.6875 out of 5 by 16.
Rated 4 out of 5 by from Great gray coverage This hair color covers my stubborn gray hair but it is a little on the brassy side. Not to bad, but I like the warm color.
Date published: 2016-09-23
Rated 5 out of 5 by from 4WR Ion hair color I have been using this haircolor for about 1 1/2 years now and I love it. Covers great and come doesn't fade lime some others I used before.
Date published: 2016-09-22
Rated 5 out of 5 by from 4WR Beautiful Color! I have naturally dark brown hair. About 2 months ago my hair dresser did ombry in my hair. Dark brown into red tips and some peek-a-book blonde highlights. Well I got tired of that hair color and my red ends had faded. So I went to Sally's and picked out the 4WR. It turned out BEAUTIFUL! the coverage all over was perfect (minus the fact that I should have bought 2 tubes instead of one, because I missed some of my blonde highlights). My hair is very evenly covered and the color looks stunning in the natural sunlight. I highly recommend this color if you are looking for a rich chocolate brown color!
Date published: 2015-11-19
Rated 5 out of 5 by from Mocha-6WR Dk Gold Mahogany Blonde I am a Level 6.5 Dark Ash Blonde with a fair, cool tone complexion. I color my hair and at the time of application was a faded out Ion 5G-Light Gold Brown. My underlying pigment is Orange. I tend to look better with Violet tones when it comes to hair color. I wanted Red but I know I pull Orange and wasn't looking for a Copper Red. The Violet in this cancels that Orange while adding some Gold. I would say this was a Cool Red Gold. When mixed this starts off as a pale lavender and at the end of application it's a little darker. On head application is a rich Lavender. The Violet (Red-Blue) tone is dominant and Gold (Yellow) is faint. When rinsed the gold is more apparent and visible. My results is a Gold Red Violet in a true Level 6. In the sun it's really Gold Red. Inside the Violet is more dominant, Violet Red Gold. I bought two boxes of color. My hair is medium length and I used 3oz of color + 3oz of 20V developer= 6oz. Which gave me plenty for full head application with little left. The remaining box will give me enough of for root touch up. After I apply it to roots I add conditioner and put on my ends to refresh.
Date published: 2015-01-25
Rated 5 out of 5 by from Ion Color Brilliance Mochas I love this product, have always gone to the salon, but because my hair grows so fast and is starting to gray a bit this was not longer practical or affordable. I use this with the 6% developer on my roots about every 3 weeks.
Date published: 2014-12-01
Rated 4 out of 5 by from Ions Mochas Light Golden Brown I used the light brown, my hair is shiny and soft, I like the color of my hair left it on for 40 minutes and it covered my gray really well.
Date published: 2014-01-27
Rated 5 out of 5 by from Great product! Ion Color Brilliance Mocha 6WR (mixed with 20 vol. developer) turned my hair a nice warm light brown color--perfect for autumn and exactly what I was aiming for! Before coloring, my hair was at about a level 5 or 6.
Date published: 2013-08-29
Rated 5 out of 5 by from A Rich Icy Chocolate Brown! Ion is my favorite go to color line. Upon application, I had faded out, Ion's 8RC Light Copper Blonde, which had my hair about a level 7. My natural roots were a level 4 ash brown. I mixed the Ion Sensitive Scalp developer in 10 and 20 to give me 15. I did not want a great lift but I wanted to make sure my greys were covered. At first mixing the color was a pale icy purple which developed into a medium purple after full head application. My hair is now a level 5 with a rich warm brown red tone with violet undertone. If you search online for iced golden brown you can get a idea of the outcome.
Date published: 2013-04-23
  • 2016-09-25T09:43CST
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Is he 6wr or 7wr considered darker 

Asked by: Shelrae1
6WR is darker than the 7WR. The lower the number the darker the color..
Answered by: DeAnn102
Date published: 2016-08-28

whays the best developer to use to dye hair the medium mahogany brown when going from an auburn color?

Asked by: kelsy
I would stick with a 20 volume. If you go any higher level developer that's mostly for lighting hair. I just dyed my hair with the 4WR Ion Color Brilliance and used 20 volume developer. I have dark brown roots and red tips. It turned out great!
Answered by: BrittLee
Date published: 2015-11-20

Which is the difference between peroxide 20 and 30 and this hair dye?

I've already dyed my hair once with this color and peroxide 30. Now, I want to darken it a little more, but i'm worried that my roots will be a different color than the bottom part if I change the peroxide.
Asked by: Lee
  • 2016-09-25T10:00CST
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