New and Now, all our current obsessions
CHI Air Spin N Curl ▸
CHI Air Spin N Curl
What is it?

Effortless hair curling at its finest.

Why?

Hair’s drawn in, perfect curls come out! Ceramic technology emits far infared heat that reduces damage and boasts shinier, healthier hair.

Starting at $69.99
Shop now ▸
What is it?

BLACK ICE: The classic LBT (little black tool) that packs a performance punch.

Why?

The ultimate, micro-smooth finish minimizes friction, reduces hair damage and create styles that are runway ready.

starting at $54.99
shop now ▸
Hair Chemist Elevate ▸
Hair Chemist Elevate
What is it?

A 4-step hair treatment process with unique formulas that transform, leaving your strands silky, hydrated and protected.

Why?

The Step 1 Balm2Oil Pre Shower Treatment acts like a protective barrier before you shampoo, keeping healthy oils in balance. The Step 2 Sulfate-Free Jelly Shampoo gives color new life, while the Step 3 Gel2Oil Post WashDeep Treatment gives a boost of strengthening antioxidants. The Step 4 Spongy Hair Wax protects against humidity while giving soft, natural hold to your locks.

Starting at $9.99
Shop now ▸
ion®Magnesium Flat Iron 1.25” ▸
ion® Magnesium Flat Iron 1.25”
What is it?

The newest addition to our high-performance Magnesium Styling Tools collection, featuring a powerful blend of heat-retaining magnesium and silkening ceramic.

Why?

With its wide, curved-edge plates and and advanced temperature stability, the Magnesium Flat Iron is your new go-to for every straight-hair style.

Where?

You’ll only find this tool at Sally Beauty.

starting at $84.99
Shop now ▸
Col•Lab ▸
meet the influencers bringing
innovative beauty to life
COL-LAB
What is it?

COL-LAB is the very first line of makeup designed by Beauty Influencers, and it’s exclusive to Sally Beauty!

Why?

8 of the Internet’s beloved YouTubers and Beauty Influencers have joined forces to bring you a collection of beauty like no other. From primer to foundation, eyeshadow to highlighter, even makeup removers—COL-LAB has it covered.

Where?

This one-of-a-kind, beauty lover-built brand is ONLY at Sally Beauty.

Starting at $6.99
Shop now ▸
Mystic Divine Hair Color ▸
Mystic Divine Hair Color
Free 6-oz. Developer

With purchase of new Mystic Divine Hair Color

What is it?

32 shades of permanent color infused with a luxe blend of precious oils.

Why?

The pre-blended base gives you 100% gray coverage, while adding 2.5X more shine for up to 30 shampoos. (No joke!)

$6.49 EACH
shop now ▸
Silk21 ▸
Silk21
What is it?

From the creators of most-loved BIOSILK comes Silk21, a quartet of mega-silkening products that infuse hair with premium silk and 21 rejuvenating amino acids.

Why?

Showering your hair in softening silk helps prevent breakage and damage, while protecting hair color and leaving strands feeling oh-so-smooth.

When?

Help your hair recover from all that summer fun with the power of these healing hydrators.

Starting at $14.99
Shop now ▸
Mystic Divine Body ▸
Mystic Divine Body
What is it?

3 all-new rich formulas that leave your whole body soft, smooth and bronzed.

Why?

The new Hand Cream and Body Butter give you head-to-toe softness in a rich formula that feels luxurious. The Dry Oil Shimmer Spray hydrates skin while leaving you with a bronze, lightly fragranced glow.

Starting at $5.29
Shop now ▸
Batiste ▸
Batiste
What is it?

The number-one selling dry shampoo brand is now at Sally! Hooray to lazy mornings.

What is it?

Batiste isn’t just about spiffing up your scalp after a workout. Achieve gorgeous styles everyday in no time with Batiste’s assortment of feel-good stylers.

Starting at $5.99
Shop now ▸
Hot Shot Tools Bee Beautiful Styling Tools ▸
Hot Shot Tools Bee Beautiful Styling Tools
What is it?

A trio of ceramic styling tools with a buzz-worthy bold look.

Why?

This Curling Iron, Flat Iron and Dryer have the power of ceramic and far infrared heat to seal your cuticle and keep frizz from making an unwanted appearance. The bright yellow look adds a bit of fun to your vanity!

Sale Starting at $44.99

(with $5 coupon)

Shop now ▸
Mielle Organics Mongongo & Pomegranate & Honey Collections ▸
Mielle Organics Pomegranate and Honey & Mongogo Collections
What is it?

Revolutionary multitasking textured-hair solutions for beauties who rock their hair full natural, heat styled, and anything in between.

Why?

The new Mongongo Oil collection makes it easy to set your wash-n-go, prep for heat styling, and more—all powered by premium mongongo oil and vitamin E. The Pomegranate & Honey collection empowers thick curls and coils to shine their brightest and stay soft all day.

Where?

Mielle Organics Mongongo Oil is a Sally Beauty exclusive.

Starting at $12.99
Shop now ▸
Even More Ardell Beauty Makeup ▸
@DupeThat tries our lippies!
See their first impressions
Even More Ardell Beauty Makeup
What is it?

Hydrating makeup for your picture-perfect full face, crafted by the lash experts at Ardell. We’ve launched even more lovable products including new Matte Whipped Lipstick, Bold Pro Lip Palette and Looks to Kill Eye & Lip Palette.

Who?

Beauty Experts @DupeThat loves new Ardell Hydra Lipstick! "It's very creamy and very opaque with one swipe." — Kayla

Where?

You'll only find these beauties at Sally Beauty.

@DupeThat tries our lippies!
See their first impressions
Starting at $2.99
Shop Now ▸
Clairol Professional Crème Violet Shades ▸
Clairol Professional Crème Violet Shades
What is it?

3 creamy lavender-tone permanent shades that even grey tones for your best-looking hair.

Why?

These deep-conditioning formulas work like high-intensity purple shampoos, in a permanent crème that lasts. Create your best-looking, true-to-tone grey locks with a touch of lavender color.

$6.49
shop now ▸
Wella Color Tango Warm Brown Shades ▸
Wella Color Tango Warm Brown Shades
What is it?

Beautiful brown permanent hues that give you your richest brunette yet.

Why?

From cool Iced Brown to rich French Roast, your brunette is anything but boring. The masque formula is creamy and thick (so no messiness!) and conditions while you color.

$5.99
shop now ▸
ion® Brunette Solutions ▸
ion® Brunette Solutions
What is it?

Shampoo, Conditioner, Color Protect Shine Mist and After-Color Sealer that are perfect for reaching your peak brunette.

Who?

“Right now I’m using the Shampoo and Conditioner. What I love about it is that is helps keep my brunette nice and rich, and doesn’t make it super brassy. It deposits just enough to keep my color.” — Caroline (@cpresso) Beauty Expert

starting at $8.99
shop now ▸
180Pro Length Revival ▸
180Pro Length Revival
What is it?

3 super-strengthening formulas that empower strands to grow, shine, and stay strong.

Why?

This Shampoo, Conditioner and Combing Cream are powered by unique Pro-Peptide and Length Lock Complex to make every strand stronger. Perfect for long and hard-to-grow hair strong.

starting at $8.99
shop now ▸
Hawaiian Silky 14-n-1 ▸
Hawaiian Silky 14-n-1
What is it?

The ultimate maintenance product for waves, curls and coils. The non-greasy formula hydrates and activates relaxed, natural and braided styles to keep your hair and scalp happy.

Why?

Give your scalp and tender locks some TLC with this lightweight spritz that offers 14 unique benefits for every hair type.

$5.99
shop now ▸
BTZ Skip The Wash Collection ▸
extend your style with new products
for owning second-day hair.
BTZ Skip The Wash Collection
What is it?

3 texturizing formulas perfect for post-gym, post-wash day and post-third-time-hitting-snooze hair.

Who?
Celeb Stylist Gregory Patterson

(@GregoryPattersonHair) is a big fan of this trio of day-after hair helpers. “You know those dry shampoo texturizing sprays that really add that extra oomph to your styles? This Dry Shampoo Texturizer is that, on steroids!”

Why?

The Skip The Wash Dry Shampoo Texturizer and Hair Texturizing Spray let you add gritty hold and insta-lift to second-day hair in a snap. The Crinkle Releaser is perfect fro zapping the tell-tale signs that your hair has been in a ponytail. Just spray and walk away!

extend your style with new products
for owning second-day hair.
Who?

(@GregoryPattersonHair) is a big fan of this trio of day-after hair helpers. “You know those dry shampoo texturizing sprays that really add that extra oomph to your styles? This Dry Shampoo Texturizer is that, on steroids!”

Starting at $7.99
Shop now ▸
New ion® Color Brilliance® 10‑Minute Hair Color ▸
New ion® Color Brilliance®
10-Minute Hair Color
What is it?

14 deep permanent shades that process in just 10 minutes. That’s about as long as your morning coffee run!

Why?

You already love our rich Italian-crafted formulas. Now you can put all that Argan and pequi oil goodness to work in an all-new way. Get a little edgy in a lot less time with 10-Minute Color—now in 4 new bold shades.

Starting at $6.59
Shop now ▸
AGEbeautiful Intense Lift For Darkest Hair Color ▸
AGEbeautiful Intense Lift For Darkest Hair Color
What is it?

High-impact shades that let dark-haired ladies easily lighten AND deposit radiant color in one simple step. Just pair your new hue with a 30-volume developer.

Why?

Have dark hair? You may find it tough to DIY a hot new hair color. These stunning permanent shades make it easy to lighten up to 4 levels and deposit at once (with no brassiness!) These low-ammonia formulas wrap each strand in damage-fighting Arginine to protect from all processing—leaving you with hair that glows and feels fantastic.

Starting at $6.99
Shop now ▸
Femme Couture®
Femme Couture® Cosmetics
What is it?

Creamy new formulas in trendy shades—plus metallic, matte, satin and ultra-glossy finishes. Mod Metals are your new fave glistening lip paint, perfect for a night out. The Rosé All Day collection features hydrating rosehip oil for a silky finish that helps smooth your lips. We‘ve also added a sweet Rose Petal shade to our Plumping Gloss collection to enhance your natural features. The new Lip Booster gives the ultimate plump to your pout, while creating a custom pink color based on your body chemistry. For a bigger bonus, our Color Drench collection now features 7 new matte liquid shades that help you transition into fall.

Why?

Show off your assets with shades, finishes and ingredients that are perfect for your lifestyle. Whether you prefer a nude look or like to make a big statement, we’ve got something for you.

Starting at $6.79
Shop now ▸