New and Now, new finds become new faves.
What is it?

BLACK ICE: The classic LBT (little black tool) that packs a performance punch.

Why?

The ultimate, micro-smooth finish minimizes friction, reduces hair damage and create styles that are runway ready.

starting at $54.99
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Hair Chemist Elevate ▸

What is it?

A 4-step hair treatment process with unique formulas that transform, leaving your strands silky, hydrated and protected.

Why?

The Step 1 Balm2Oil Pre Shower Treatment acts like a protective barrier before you shampoo, keeping healthy oils in balance. The Step 2 Sulfate-Free Jelly Shampoo gives color new life, while the Step 3 Gel2Oil Post WashDeep Treatment gives a boost of strengthening antioxidants. The Step 4 Spongy Hair Wax protects against humidity while giving soft, natural hold to your locks.

Starting at $9.99
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ion® Magnesium Flat Iron 1.25” ▸

only at Sally.
What is it?

The newest addition to our high-performance Magnesium Styling Tools collection, featuring a powerful blend of heat-retaining magnesium and silkening ceramic.

Why?

With its wide, curved-edge plates and and advanced temperature stability, the Magnesium Flat Iron is your new go-to for every straight-hair style.

Where?

You’ll only find this tool at Sally Beauty.

starting at $84.99
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Col•Lab ▸

only at Sally.
meet the influencers bringing
innovative beauty to life
What is it?

COL-LAB is the very first line of makeup designed by Beauty Influencers, and it’s exclusive to Sally Beauty!

Why?

8 of the Internet’s beloved YouTubers and Beauty Influencers have joined forces to bring you a collection of beauty like no other. From primer to foundation, eyeshadow to highlighter, even makeup removers—COL-LAB has it covered.

Where?

This one-of-a-kind, beauty lover-built brand is ONLY at Sally Beauty.

Starting at $6.99
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Mystic Divine Hair Color ▸

What is it?

32 shades of permanent color infused with a luxe blend of precious oils.

Why?

The pre-blended base gives you 100% gray coverage, while adding 2.5X more shine for up to 30 shampoos. (No joke!)

$6.49 EACH
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Silk21 ▸

What is it?

From the creators of most-loved BIOSILK comes Silk21, a quartet of mega-silkening products that infuse hair with premium silk and 21 rejuvenating amino acids.

Why?

Showering your hair in softening silk helps prevent breakage and damage, while protecting hair color and leaving strands feeling oh-so-smooth.

When?

Help your hair recover from all that summer fun with the power of these healing hydrators.

Starting at $14.99
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Mystic Divine Body ▸

What is it?

3 all-new rich formulas that leave your whole body soft, smooth and bronzed.

Why?

The new Hand Cream and Body Butter give you head-to-toe softness in a rich formula that feels luxurious. The Dry Oil Shimmer Spray hydrates skin while leaving you with a bronze, lightly fragranced glow.

Starting at $5.29
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Batiste ▸

What is it?

The number-one selling dry shampoo brand is now at Sally! Hooray to lazy mornings.

What is it?

Batiste isn’t just about spiffing up your scalp after a workout. Achieve gorgeous styles everyday in no time with Batiste’s assortment of feel-good stylers.

Starting at $5.99
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Hot Shot Tools Bee Beautiful Styling Tools ▸

What is it?

A trio of ceramic styling tools with a buzz-worthy bold look.

Why?

This Curling Iron, Flat Iron and Dryer have the power of ceramic and far infrared heat to seal your cuticle and keep frizz from making an unwanted appearance. The bright yellow look adds a bit of fun to your vanity!

Sale Starting at $44.99

(with $5 coupon)

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Mielle Organics Mongongo & Pomegranate & Honey Collections ▸

only at Sally.
What is it?

Revolutionary multitasking textured-hair solutions for beauties who rock their hair full natural, heat styled, and anything in between.

Why?

The new Mongongo Oil collection makes it easy to set your wash-n-go, prep for heat styling, and more—all powered by premium mongongo oil and vitamin E. The Pomegranate & Honey collection empowers thick curls and coils to shine their brightest and stay soft all day.

Where?

Mielle Organics Mongongo Oil is a Sally Beauty exclusive.

Starting at $12.99
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Even More Ardell Beauty Makeup ▸

only at Sally.
@DupeThat tries our lippies!
See their first impressions
What is it?

Hydrating makeup for your picture-perfect full face, crafted by the lash experts at Ardell. We’ve launched even more lovable products including new Matte Whipped Lipstick, Bold Pro Lip Palette and Looks to Kill Eye & Lip Palette.

Who?

Beauty Experts @DupeThat loves new Ardell Hydra Lipstick! "It's very creamy and very opaque with one swipe." — Kayla

Where?

You'll only find these beauties at Sally Beauty.

@DupeThat tries our lippies!
See their first impressions
Starting at $2.99
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Clairol Professional Crème Violet Shades ▸

What is it?

3 creamy lavender-tone permanent shades that even grey tones for your best-looking hair.

Why?

These deep-conditioning formulas work like high-intensity purple shampoos, in a permanent crème that lasts. Create your best-looking, true-to-tone grey locks with a touch of lavender color.

$6.49
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Wella Color Tango Warm Brown Shades ▸

What is it?

Beautiful brown permanent hues that give you your richest brunette yet.

Why?

From cool Iced Brown to rich French Roast, your brunette is anything but boring. The masque formula is creamy and thick (so no messiness!) and conditions while you color.

$5.99
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ion® Brunette Solutions ▸

What is it?

Shampoo, Conditioner, Color Protect Shine Mist and After-Color Sealer that are perfect for reaching your peak brunette.

Who?

“Right now I’m using the Shampoo and Conditioner. What I love about it is that is helps keep my brunette nice and rich, and doesn’t make it super brassy. It deposits just enough to keep my color.” — Caroline (@cpresso) Beauty Expert

starting at $8.99
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180Pro Length Revival ▸

What is it?

3 super-strengthening formulas that empower strands to grow, shine, and stay strong.

Why?

This Shampoo, Conditioner and Combing Cream are powered by unique Pro-Peptide and Length Lock Complex to make every strand stronger. Perfect for long and hard-to-grow hair strong.

starting at $8.99
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One 'n Only Argan Oil 100% Pure Oil▸▸

What is it?

100% Pure Argan Oil. That’s it! This naturally nourishing oil is perfect for hair and skin.

Why?

Moroccan Argan Oil is chock-full of fatty acids, omega-6 and vitamin E to soften and protect wherever you use it. Pair it with your favorite body lotion or hair product to get an instant boost of silkiness.

Who?

"This is my favorite oil treatment to use for my damaged, colored hair. It makes styling such a breeze and leaves my hair looking shiny and healthy! TIP: apply this onto damp hair for maximum results!” — Denise, @BeautyAndThePleats

Sale Price $11.69
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Silk Elements Heat Protection Crème▸▸

What is it?

A silky-smooth, coconut-packed heat protectant perfect for natural and relaxed hair.

Why?

Whether you’re straightening, curling or blow-drying, this creamy protectant gives you great shine and keeps heat damaged at arm’s length.

Who?

“The thermal protectant protects my hair during heat styling and the coconut oil gives it a smooth, shiny finish!” — Karonda, Merchandising Director

$9.79
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Proclaim Argan Oil Intense Hydrating Masque ▸

What is it?

In a word? Intense. This hydrating masque leaves hair soft, nourished and radically repaired. Use it twice weekly for shinier, healthier results.

$7.99
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Mystic Divine Texture Spray ▸

What is it?

A texturizing spray that moisturizes while giving soft, touchable hold to your updo or everyday style.

Why?

When you’re in the mood for a textured style, set it off with a lightweight spray that holds without being stiff. Coconut oil helps add softness and sheen.

Who?

“Hands down my favorite texture spray. It gives the perfect amount of lift without the crunch. And the smell is intoxicating!” — Sharon, Senior Production Manager

$9.49
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Dermactin-TS Pore Refining Sheet Mask ▸

What is it?

A hydrating sheet mask that works deep down in skin to remove dirt, oil and makeup, while helping pores appear smaller.

Why?

All that get-the-kids-ready stuff can take a toll on your skin. New schedules require new, even better skincare. This luxurious sheet mask helps reveal your best glowing look.

Who?

“Even though it’s a sheet, it still penetrates deep into your pores. I love that it’s less messy, too!” — @BeautyBird, Beauty Expert & Lifestyle Blogger

$2.99
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Tweezerman Tweezerette Tweezers ▸

What is it?

A slanted-tip set of classic tweezers that are comfortable to use, with a stainless steel design that’s long-lasting. The slanted design makes it easy to get hard-to-find hairs, keeping your brows looking their best.

$5.99
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Hawaiian Silky 14-n-1 ▸

What is it?

The ultimate maintenance product for waves, curls and coils. The non-greasy formula hydrates and activates relaxed, natural and braided styles to keep your hair and scalp happy.

Why?

Give your scalp and tender locks some TLC with this lightweight spritz that offers 14 unique benefits for every hair type.

$5.99
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