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L'Oreal Preference Permanent Hair Color #1 Blue Black
L'Oreal Preference Permanent Hair Color #1 Blue Black
3.8/5 (519)

L'Oreal Preference Permanent Hair Color #1 Blue Black

Preference By L'Oreal


Sally Item # SBS-500101

In Stock Online, Available In Sally Stores

Size: 2 oz.
Quantity: One
Color: #1 Blue Black
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L'Oreal Preference Permanent Haircolor features an exclusive anti-fade color system for long-lasting color.


  • #7.43 Red Penny
  • #8 Natural Blonde
  • #8.1 Ash Blonde
  • #8.3 Golden Blonde
  • #7 Dark Blonde
  • #7.1 Dark Ash Blonde
  • #7.4 Burn Copper
  • #1 Blue Black
  • #10 Super Light Natural Blonde
  • #3 Natural Black
  • #4 Dark Brown
  • #4.1 Dark Ash Brown
  • #4.4 Dark Auburn
  • #5 Medium Brown
  • #5.1 Medium Ash Brown
  • #5.26 Lush Cherry
  • #6 Light Brown
  • #6.1 Light Ash Brown
  • #6.6 Light Auburn
  • #5.3 Medium Golden Brown
  • #6.3 Light Golden Brown
  • #7.1B Medium Ash Blonde
  • #7.3 Dark Golden Blonde
  • #8.1B Champagne Blonde
  • #8.4 Reddish Blonde
  • #9 Pastel Blonde
  • #9.03 Light Golden Blonde
  • #9.1 Light Ash Blonde
  • #9.1BA Extra Light Ash Blonde
  • #9.3 Blonde Temptress
  • #9.BB Extra Light Beige Blonde
  • #2.1 Onyx Sheen Blue Black
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Additional Information

  • Superb conditioning - 100% gray coverage
  • 25-minute automatic color processing
  • Exclusive anti-fade color system

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.


The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.


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Rated 3.7 out of 5 by 518 reviewers.
Rated 1 out of 5 by I dyed by virgin blonde hair in Janurary in an attempt to capture my lighter summer blonde thoughtout the winter months. My roots are now a very bright unnatural gold and the rest of my hair is a flat unnatural, unflattering, brass color. Very disappointed and already telling my boss I won't be in on Monday so I can have my hair professionally corrected. January 23, 2016
Rated 5 out of 5 by I am a natural strawberry blonde and since grey hairs want to appear more and more as the years go by I am trying hard to keep them covered up. I have used lots of products and have found that with Loreal Superior Preference 9GR it comes closest to my own natural color and covers the grey fantastic! Plus I get lots of compliments from adults and children. They say my hair looks like gold! My hair is going grey and I have some that are very wiry and coarse but after coloring my hair they are soft and manageable. I highly recommend you use this shade if you're a light blonde or strawberry blonde. January 4, 2016
Rated 1 out of 5 by Very disappointed. The color was so beautiful at first... But it faded in first week. Dye is still coming out every time I wash my hair. Even while using that special conditioner. Yes I bought shampoo that is for hair coloring! Waste of money. Now I'm trying the garnier fruitis. January 4, 2016
Rated 5 out of 5 by I love this shade! I have blonde hair that picks up red/gold tones excessively, but this color along with my red/gold color corrector drops, eliminates this problem so well! I've had compliments on this color because it it a little darker than I was wearing previously, much like my natural color was. I have pale skin and have to be careful of the colors as it can make me look washed out, but this is a wonderful, rich, color. PLEASE DO NOT DISCONTINUE IT! There are many of us who need the ash blonde and every time in the past that I have found anything that works for me it is discontinued (not all L'Oreal). KEEP THIS COLOR!!! Love It!!!!!!!!! January 4, 2016
  • 2016-02-10 T08:53:11.701-06:00
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1 year, 5 months ago
Bleach blonde
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Yes, my real color is deep black and I used to use L'Oreal Preference to change my real color to a total blonde.
7 months ago
Read all my Q&A
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