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L'Oreal Preference Permanent Hair Color #5.26 Lush Cherry
L'Oreal Preference Permanent Hair Color #5.26 Lush Cherry
3.8/5 (509)

L'Oreal Preference Permanent Hair Color #5.26 Lush Cherry

Preference By L'Oreal


Sally Item # SBS-500159

In Stock Online, Available In Sally Stores

Size: 2 oz.
Quantity: One
Color: #5.26 Lush Cherry
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L'Oreal Preference Permanent Haircolor features an exclusive anti-fade color system for long-lasting color.


  • #7.43 Red Penny
  • #8 Natural Blonde
  • #8.1 Ash Blonde
  • #8.3 Golden Blonde
  • #7 Dark Blonde
  • #7.1 Dark Ash Blonde
  • #7.4 Burn Copper
  • #1 Blue Black
  • #10 Super Light Natural Blonde
  • #3 Natural Black
  • #4 Dark Brown
  • #4.1 Dark Ash Brown
  • #4.4 Dark Auburn
  • #5 Medium Brown
  • #5.1 Medium Ash Brown
  • #5.26 Lush Cherry
  • #6 Light Brown
  • #6.1 Light Ash Brown
  • #6.6 Light Auburn
  • #5.3 Medium Golden Brown
  • #6.3 Light Golden Brown
  • #7.1B Medium Ash Blonde
  • #7.3 Dark Golden Blonde
  • #8.1B Champagne Blonde
  • #8.4 Reddish Blonde
  • #9 Pastel Blonde
  • #9.03 Light Golden Blonde
  • #9.1 Light Ash Blonde
  • #9.1BA Extra Light Ash Blonde
  • #9.3 Blonde Temptress
  • #9.BB Extra Light Beige Blonde
  • #2.1 Onyx Sheen Blue Black
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Additional Information

  • Superb conditioning - 100% gray coverage
  • 25-minute automatic color processing
  • Exclusive anti-fade color system

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.


The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.


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Rated 3.8 out of 5 by 509 reviewers.
Rated 2 out of 5 by I gave it the 2 stars just because I love the color but I hate the quality of the product. I've gave it 2 opportunities but it failed in both occasions. I followed every step in the guide but the color goes away in every wash (I wash my hair every other day), it has also ruined some of my clothes since it keeps losing color when my hair tips are wet. November 4, 2015
Rated 3 out of 5 by Not the color I expected I purchased the golden blond and it looks more ash/gray than golden. I'm pretty disappointed, expected more from L'Oreal. I did like the feel of the product so I might try another color and hope it is more true than this one. October 14, 2015
Rated 5 out of 5 by I have used Loreal Preference for at least forty years. I tried several other brands but none of them covered my gray hair at my roots. I used the new Loreal Mousse but I was disappointed with the short window before I needed to color again. I feel Loreal Preference is the very best. I use Dark Blonde and it covers my gray beautifully !! September 25, 2015
Rated 5 out of 5 by Always looks natural, having been using the same color for several years and always being asked if its my natural color" when I say no they want to know what saloon I go to' and i always love seeing them surprised when I say I do my own'. I spend $10 or less they spend upwards 90.00 or more' luv it!! also my hair still looks healthy even after coloring for over 15 years' September 12, 2015
  • 2015-11-29 T10:24:43.701-06:00
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1 year, 2 months ago
Bleach blonde
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Yes, my real color is deep black and I used to use L'Oreal Preference to change my real color to a total blonde.
5 months, 2 weeks ago
Read all my Q&A
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  • 2015-11-29 T10:22:46.426-06:00
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