Red Penny Permanent Hair Color
Preference Permanent Hair Color




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  • 7.43 Red Penny
  • 8 Natural Blonde
  • 8.1 Ash Blonde
  • 8.3 Golden Blonde
  • 7 Dark Blonde
  • 7.1 Dark Ash Blonde
  • 7.4 Burnished Copper
  • 1 Blue Black
  • 10 Super Light Natural Blonde
  • 3 Natural Black
  • 4 Dark Brown
  • 4.1 Dark Ash Brown
  • 4.4 Dark Auburn
  • 5 Medium Brown
  • 5.1 Medium Ash Brown
  • 5.26 Lush Cherry
  • 6 Light Brown
  • 6.1 Light Ash Brown
  • 6.6 Light Auburn
  • 5.3 Medium Golden Brown
  • 6.3 Light Golden Brown
  • 7.1B Medium Ash Blonde
  • 7.3 Dark Golden Blonde
  • 8.1B Champagne Blonde
  • 8.4 Reddish Blonde
  • 9 Pastel Blonde
  • 9.03 Light Golden Blonde
  • 9.1 Light Ash Blonde
  • 9.1BA Extra Light Ash Blonde
  • 9.3 Blonde Temptress
  • 9BB Extra Light Beige Blonde
  • 2.1 Onyx Sheen Blue Black
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  • Color:
  • Color
    Color 7.43 Red Penny8 Natural Blonde8.1 Ash Blonde8.3 Golden Blonde7 Dark Blonde7.1 Dark Ash Blonde7.4 Burnished Copper1 Blue Black10 Super Light Natural Blonde3 Natural Black4 Dark Brown4.1 Dark Ash Brown4.4 Dark Auburn5 Medium Brown5.1 Medium Ash Brown5.26 Lush Cherry6 Light Brown6.1 Light Ash Brown6.6 Light Auburn5.3 Medium Golden Brown6.3 Light Golden Brown7.1B Medium Ash Blonde7.3 Dark Golden Blonde8.1B Champagne Blonde8.4 Reddish Blonde9 Pastel Blonde9.03 Light Golden Blonde9.1 Light Ash Blonde9.1BA Extra Light Ash Blonde9.3 Blonde Temptress9BB Extra Light Beige Blonde2.1 Onyx Sheen Blue Black

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Additional Information

  • Superb conditioning - 100% gray coverage
  • 25-minute automatic color processing
  • Exclusive anti-fade color system

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.


The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.

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