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L'Oreal Preference Permanent Hair Color #1 Blue Black
L'Oreal Preference Permanent Hair Color #1 Blue Black
3.8/5 (499)

L'Oreal Preference Permanent Hair Color #1 Blue Black

Preference By L'Oreal


Sally Item # SBS-500101

In Stock Online, Available In Sally Stores

Size: 2 oz.
Quantity: One
Color: #1 Blue Black
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L'Oreal Preference Permanent Haircolor features an exclusive anti-fade color system for long-lasting color.


  • #7.43 Red Penny
  • #8 Natural Blonde
  • #8.1 Ash Blonde
  • #8.3 Golden Blonde
  • #7 Dark Blonde
  • #7.1 Dark Ash Blonde
  • #7.4 Burn Copper
  • #1 Blue Black
  • #10 Super Light Natural Blonde
  • #3 Natural Black
  • #4 Dark Brown
  • #4.1 Dark Ash Brown
  • #4.4 Dark Auburn
  • #5 Medium Brown
  • #5.1 Medium Ash Brown
  • #5.26 Lush Cherry
  • #6 Light Brown
  • #6.1 Light Ash Brown
  • #6.6 Light Auburn
  • #5.3 Medium Golden Brown
  • #6.3 Light Golden Brown
  • #7.1B Medium Ash Blonde
  • #7.3 Dark Golden Blonde
  • #8.1B Champagne Blonde
  • #8.4 Reddish Blonde
  • #9 Pastel Blonde
  • #9.03 Light Golden Blonde
  • #9.1 Light Ash Blonde
  • #9.1BA Extra Light Ash Blonde
  • #9.3 Blonde Temptress
  • #9.BB Extra Light Beige Blonde
  • #2.1 Onyx Sheen Blue Black
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Additional Information

  • Exclusive anti-fade color system
  • 25-minute automatic color processing
  • Superb conditioning - 100% gray coverage

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.


The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.
Always apply L'Oreal Preference Permanent Haircolor to dry, unwashed hair. Measure 2 fl. oz. of L'Oreal Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.

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L'Oreal Preference Permanent Hair Color 3.8 5 496 498
I am writing this review because when I was searching through them, I could find one relevant to my situation. About a month and a half prior to using this product I dyed my hair a dark brown using a dye from a company . My roots at this point had grown out about an inch, so essentially my ends where a dark brown and my color basically went subtly lighter the closer it got to my roots. All-in-all, my hair at this point looked a mess before using preference hi-life. I purchased this product because I wanted to lighten my hair up 1-2 shades, I knew that is about as much as I could expect, if that, with my hair having been dyed before. This product worked just as I had anticipated, but let me impart this advice on anyone else in my situation planning on using this product, if your ends or the middle of your hair is darker, put the dye on them first so they have accurate time to lift. My hair is almost to my waist, so I put my hair in a long, low hanging ponytail and did the ends of my hair aka the ponytail first. I let it sit for about 35-40 mins, then did my roots and left it for about 10 mins while keeping a close eye on them. If you do not want to end up with orange roots, then this is a must. My roots still lifted a little quicker than I anticipated because this product is STRONG, but my hair is still all one nice shade of light brown with only a subtle, natural looking difference in tone. My hair is filled with red tones, but this product did not expose any of them the way that I had initially worried it might/ had been warned it would. All this stated, if you're using this product as a substitute for straight bleaching thinking it isn't going to damage your hair, think again.This is a hi-lift color, it is still doing the same thing and my hair was just as damaged as if I would have gone to the salon and got my stylist to do this. However, since my budget is tight at the moment, this was a great, cheap substitute. If you have dyed darker hair, do not expect your color to match that on the box. If you have virgin hair then you'll probably get a pretty decent color match. If you have dyed black hair, do not attempt to use this product, it is not going to improve your situation what so ever, in the past I have dyed my hair black multiple times, so I know what I'm talking about. You'll have to use a light bleach to lift it a little then dye it a brown shade, if you're going lighter than that and do not have experience with processing your hair at home, I urge you to seek a professional because you are definitely going to need their help. So this is literally it for my review, I covered all the questions I could think of or had seen while I was looking for reviews. I wish everyone well with their results and if you're trying to experiment, I urge you to take the time to red up on hair chemistry and color matching before you try anything. June 20, 2015
Short notice on out of town trip. Dark blonde roots with a touch of gray.No time to make appointment with expensive Beverly Hills colorist. Took a chance on this out of the box color and it paid off. Beautiful results for less than 10 dollars. Saved $ 290.00. I'm now a fan. Why have I been spending so much? June 14, 2015
The Best Ever I have been using L'Oreal Preference for many years the main reason that I love is that it last longer it has that natural look, when I use other brands they don't last not even 2 weeks, when the color is coming off. Now that I cover my grey I will not try any other brand. L'Oreal Preference is nothing but the best. June 13, 2015
Great Product I really like these L'Oreal colors. They do a great job of covering gray and are true to color. I use these all the time, sometimes experiment with mixing some of the colors. I will keep using these! May 29, 2015
  • 2015-07-01T10:13:04.327-05:00
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9 months ago
Bleach blonde
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Yes, my real color is deep black and I used to use L'Oreal Preference to change my real color to a total blonde.
2 weeks, 3 days ago
Read all my Q&A
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