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L'Oreal Permanent Haircolor #1 Blue Black

Preference By L'Oreal


Size: 2 oz.
Quantity: One
Color: #1 Blue Black
Sally Item # SBS-500101


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Available In Sally Stores


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L'Oreal Preference Permanent Haircolor features an exclusive anti-fade color system for long-lasting color.


L'Oreal Permanent Haircolor #1 Blue Black
L'Oreal Permanent Haircolor #1 Blue Black



  • #7.43 Red Penny
  • #8 Natural Blonde
  • #8.1 Ash Blonde
  • #8.3 Golden Blonde
  • #7 Dark Blonde
  • #7.1 Dark Ash Blonde
  • #7.4 Burn Copper
  • #1 Blue Black
  • #10 Super Light Natural Blonde
  • #3 Natural Black
  • #4 Dark Brown
  • #4.1 Dark Ash Brown
  • #4.4 Dark Auburn
  • #5 Medium Brown
  • #5.1 Medium Ash Brown
  • #5.26 Lush Cherry
  • #6 Light Brown
  • #6.1 Light Ash Brown
  • #6.6 Light Auburn
  • #5.3 Medium Golden Brown
  • #6.3 Light Golden Brown
  • #7.1B Medium Ash Blonde
  • #7.3 Dark Golden Blonde
  • #8.1B Champagne Blonde
  • #8.4 Reddish Blonde
  • #9 Pastel Blonde
  • #9.03 Light Golden Blonde
  • #9.1 Light Ash Blonde
  • #9.1BA Extra Light Ash Blonde
  • #9.3 Blonde Temptress
  • #9.BB Extra Light Beige Blonde
  • #2.1 Onyx Sheen Blue Black
View All Colors

Additional Information

  • Exclusive anti-fade color system
  • 25-minute automatic color processing
  • Superb conditioning - 100% gray coverage

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.


The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.
Always apply L'Oreal Preference Permanent Haircolor to dry, unwashed hair. Measure 2 fl. oz. of L'Oreal Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.
L'Oreal Preference Permanent Haircolor 3.7 5 475 477
I have been using L'Oreal Preference Medium Golden Brown for about 25 years. I have been happy with it but wanted to go a little lighter. I decided to try something different so I chose Preference Hi-Lift Gold Brown. I am a baby boomer and the gray in my hair has increased but I still have lots of brown hair. I did not see that in tiny print on the side of the box of the hi-lift gold brown the warning not to be used on predominately gray hair. My hair turned out to be a disaster. Not only did it not cover any of the gray but the color was dull with absolutely not shine. Sure wish I had read the side of the box. It is so bad that I have to get it professionally done to correct it. January 3, 2015
Does not seem to change my dark brown hair tone? I am very disappointed. December 26, 2014
This product is really terrific. My hair is all gray and after using Superior Preference Ash Blonde -- not a gray hair was showing and my hair looked totally natural. Love it. Wouldn't use any other product but L;Oreal. A superior product. December 16, 2014
Superior preference medium chestnut brown is the best color for my hair blends in really well with my true color best one when I can find it Thanks Tammy carriere December 15, 2014
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4 months, 3 weeks ago
Bleach blonde
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