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L'Oreal Permanent Haircolor #5.26 Lush Cherry

Preference By L'Oreal


Size: 2 oz.
Quantity: One
Color: #5.26 Lush Cherry
Sally Item # SBS-500159

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Available In Sally Stores


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L'Oreal Preference Permanent Haircolor features an exclusive anti-fade color system for long-lasting color.


L'Oreal Permanent Haircolor #5.26 Lush Cherry
L'Oreal Permanent Haircolor #5.26 Lush Cherry



  • #7.43 Red Penny
  • #8 Natural Blonde
  • #8.1 Ash Blonde
  • #8.3 Golden Blonde
  • #7 Dark Blonde
  • #7.1 Dark Ash Blonde
  • #7.4 Burn Copper
  • #1 Blue Black
  • #10 Super Light Natural Blonde
  • #3 Natural Black
  • #4 Dark Brown
  • #4.1 Dark Ash Brown
  • #4.4 Dark Auburn
  • #5 Medium Brown
  • #5.1 Medium Ash Brown
  • #5.26 Lush Cherry
  • #6 Light Brown
  • #6.1 Light Ash Brown
  • #6.6 Light Auburn
  • #5.3 Medium Golden Brown
  • #6.3 Light Golden Brown
  • #7.1B Medium Ash Blonde
  • #7.3 Dark Golden Blonde
  • #8.1B Champagne Blonde
  • #8.4 Reddish Blonde
  • #9 Pastel Blonde
  • #9.03 Light Golden Blonde
  • #9.1 Light Ash Blonde
  • #9.1BA Extra Light Ash Blonde
  • #9.3 Blonde Temptress
  • #9.BB Extra Light Beige Blonde
  • #2.1 Onyx Sheen Blue Black
View All Colors

Additional Information

  • Exclusive anti-fade color system
  • 25-minute automatic color processing
  • Superb conditioning - 100% gray coverage

L'Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights & superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.


The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice.
Always apply L'Oreal Preference Permanent Haircolor to dry, unwashed hair. Measure 2 fl. oz. of L'Oreal Oreor developer into applicator bottle and add 2 fl. oz. color. Leave on 25 minutes.
L'Oreal Preference Permanent Haircolor 3.7 5 471 473
This product left my hair looking NOTHING like what the box suggested. I have medium brown hair and the color I used was RR04 (Intense Dark Red). According to the shade guide my hair should have turned out a bright auburn-looking color. Instead my hair turned out almost black with purple undertones. This is my first time trying out this brand; I normally use less expensive hair dye with much better shade results. I wanted to try a more expensive brand this time because of the "fade defying color" I was promised. Well, I actually hope this color fades quickly because I hate it. To add insult to injury, my hair was left very greasy and unmanageable after drying. I have never had this problem with other brands I've used. Don't waste your time or money. December 1, 2014
The box color seems like a nice natural auburn color. I wanted my hair color to look like the model in the box. I follow the instructions and instead of warm medium auburn color, i get multi- colors of shades of red. My roots have a combination of bright fire red mix with orange. The rest of my hair got combination of bright red and auburn red. I was excited for a nice auburn color, now I do not know what to do. My hair is extremely damage and I'm unable to change the color until my hair gets at least a little better. I am a student and my school only allow "natural" colors, and what i have in my hair is not a "natural" color, I can be expel because of this (I will try to hide my hair as much as possible). I always been loyal to Lo'real but this time they put me down. This hair product is not trust worthy. I bother to rate this box a 2 stars because the color is not so bad after you deeply look at it but is nothing like the box color which was my exception. I have years of experience of hair coloring but this time I am pretty unsatisfied. November 30, 2014
I started out with dark blonde roots and light blonde ends. My hair lifted to a wheat sandy blonde, but nothing like the box. It toned down my ends. My hair always pulls gold and red, this color didn't so I give it a thumbs up for that. I would NOT use if you have already very light blonde hair and want to maintain, but great for toning. The only negative of this brand is the noxious fumes, so bad you can not apply in an enclosed space. For this reason I probably will use excellence creme instead and try a neutral blonde. November 28, 2014
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3 months, 1 week ago
Bleach blonde
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