New and Now, all our current obsessions
Even More Ardell Beauty Makeup ▸
@DupeThat tries our lippies!
See their first impressions
Even More Ardell Beauty Makeup
Buy two get one free

All Ardell Beauty Cosmetics & Lashes

What is it?

Hydrating makeup for your picture-perfect full face, crafted by the lash experts at Ardell. We’ve launched even more lovable products including new Matte Whipped Lipstick, Bold Pro Lip Palette and Looks to Kill Eye & Lip Palette.

Who?

Beauty Experts @DupeThat loves new Ardell Hydra Lipstick! "It's very creamy and very opaque with one swipe." — Kayla

Where?

You'll only find these beauties at Sally Beauty.

@DupeThat tries our lippies!
See their first impressions
Starting at $2.99
Shop Now ▸
Clairol Professional Crème Violet Shades ▸
Clairol Professional Crème Violet Shades
Save $5 on $20

Select Clairol Professional, OPI and Wella Color Tango

What is it?

3 creamy lavender-tone permanent shades that even grey tones for your best-looking hair.

Why?

These deep-conditioning formulas work like high-intensity purple shampoos, in a permanent crème that lasts. Create your best-looking, true-to-tone grey locks with a touch of lavender color.

$6.49
shop now ▸
Wella Color Tango Warm Brown Shades ▸
Wella Color Tango Warm Brown Shades
Save $5 on $20

Select Clairol Professional, OPI and Wella Color Tango

What is it?

Beautiful brown permanent hues that give you your richest brunette yet.

Why?

From cool Iced Brown to rich French Roast, your brunette is anything but boring. The masque formula is creamy and thick (so no messiness!) and conditions while you color.

$5.99
shop now ▸
ion® Brunette Solutions ▸
ion® Brunette Solutions
Buy one get one 50% off

All ion® Hair Care

What is it?

Shampoo, Conditioner, Color Protect Shine Mist and After-Color Sealer that are perfect for reaching your peak brunette.

Who?

“Right now I’m using the Shampoo and Conditioner. What I love about it is that is helps keep my brunette nice and rich, and doesn’t make it super brassy. It deposits just enough to keep my color.” — Caroline (@cpresso) Beauty Expert

starting at $8.99
shop now ▸
180Pro Length Revival ▸
180Pro Length Revival
Buy two get one free

Select 180Pro Hair Care

What is it?

3 super-strengthening formulas that empower strands to grow, shine, and stay strong.

Why?

This Shampoo, Conditioner and Combing Cream are powered by unique Pro-Peptide and Length Lock Complex to make every strand stronger. Perfect for long and hard-to-grow hair strong.

starting at $8.99
shop now ▸
Mystic Divine Hair Color ▸
Mystic Divine Hair Color
What is it?

Radiant, glossy shades of hair color enriched with a blend of Argan, Monoi, Tahitian and Coconut oils, You get rich, shiny color that’s low in ammonia and lasts up to 30 shampoos.

$6.49
shop now ▸
Hawaiian Silky 14-n-1 ▸
Hawaiian Silky 14-n-1
What is it?

The ultimate maintenance product for waves, curls and coils. The non-greasy formula hydrates and activates relaxed, natural and braided styles to keep your hair and scalp happy.

Why?

Give your scalp and tender locks some TLC with this lightweight spritz that offers 14 unique benefits for every hair type.

$5.99
shop now ▸
BTZ Skip The Wash Collection ▸
extend your style with new products
for owning second-day hair.
BTZ Skip The Wash Collection
What is it?

3 texturizing formulas perfect for post-gym, post-wash day and post-third-time-hitting-snooze hair.

Who?
Celeb Stylist Gregory Patterson

(@GregoryPattersonHair) is a big fan of this trio of day-after hair helpers. “You know those dry shampoo texturizing sprays that really add that extra oomph to your styles? This Dry Shampoo Texturizer is that, on steroids!”

Why?

The Skip The Wash Dry Shampoo Texturizer and Hair Texturizing Spray let you add gritty hold and insta-lift to second-day hair in a snap. The Crinkle Releaser is perfect fro zapping the tell-tale signs that your hair has been in a ponytail. Just spray and walk away!

extend your style with new products
for owning second-day hair.
Who?

(@GregoryPattersonHair) is a big fan of this trio of day-after hair helpers. “You know those dry shampoo texturizing sprays that really add that extra oomph to your styles? This Dry Shampoo Texturizer is that, on steroids!”

Starting at $7.99
Shop now ▸
New ion® Color Brilliance® 10‑Minute Hair Color ▸
New ion® Color Brilliance®
10-Minute Hair Color
What is it?

14 deep permanent shades that process in just 10 minutes. That’s about as long as your morning coffee run!

Why?

You already love our rich Italian-crafted formulas. Now you can put all that Argan and pequi oil goodness to work in an all-new way. Get a little edgy in a lot less time with 10-Minute Color—now in 4 new bold shades.

Starting at $6.59
Shop now ▸
AGEbeautiful Intense Lift For Darkest Hair Color ▸
AGEbeautiful Intense Lift For Darkest Hair Color
What is it?

High-impact shades that let dark-haired ladies easily lighten AND deposit radiant color in one simple step. Just pair your new hue with a 30-volume developer.

Why?

Have dark hair? You may find it tough to DIY a hot new hair color. These stunning permanent shades make it easy to lighten up to 4 levels and deposit at once (with no brassiness!) These low-ammonia formulas wrap each strand in damage-fighting Arginine to protect from all processing—leaving you with hair that glows and feels fantastic.

Starting at $6.99
Shop now ▸
Femme Couture®
Femme Couture® Cosmetics
What is it?

Creamy new formulas in trendy shades—plus metallic, matte, satin and ultra-glossy finishes. Mod Metals are your new fave glistening lip paint, perfect for a night out. The Rosé All Day collection features hydrating rosehip oil for a silky finish that helps smooth your lips. We‘ve also added a sweet Rose Petal shade to our Plumping Gloss collection to enhance your natural features. The new Lip Booster gives the ultimate plump to your pout, while creating a custom pink color based on your body chemistry. For a bigger bonus, our Color Drench collection now features 7 new matte liquid shades that help you transition into fall.

Why?

Show off your assets with shades, finishes and ingredients that are perfect for your lifestyle. Whether you prefer a nude look or like to make a big statement, we’ve got something for you.

Starting at $6.79
Shop now ▸
Conair JelFX Styling Tools ▸
Conair JelFX Styling Tools
What is it?

A cool trio of hot tools for blow drying, straightening and curling—with double-duty silicone enhancements.

Why?

These new tools not only look great on your vanity—they’re designed for speed and comfort. Yep! The curling iron and flat iron instantly heat to your preferred temp, so you can get the ball rolling on your style in a snap. What really helps these tools stand out is the silicone-grip technology and silicone wand barrel. Rest your palms on the cushy grips for an easy heat styling experience, and take advantage of the Flat Iron and Taper Wand’s silicone plates for even more shine. The Hair Dryer uses a combination of a ceramic grill and ionic barrel technology to give you ultra-sleek results.

Starting at $39.99
Shop now ▸
One 'n Only Argan Oil Refreshing Conditioner ▸
One 'n Only Argan Oil Refreshing Conditioner
What is it?

5 color-depositing conditioners enhanced with lock-loving Argan Oil.

When?

These nourishing, super-hydrating conditioners give your color a breath of fresh air. You’ll get 12-15 bursts of color from each tube, boosted with the luster and moisture you expect from One ‘n Only.

Starting at $9.99
Shop now ▸
Mystic Divine® Leave-in Conditioner ▸
Mystic Divine® Leave-in Conditioner
What is it?

Daily moisturizing stylers filled with nourishing and hydrating ingredients!

Why?

Keep things simple with a one-and-done leave-in. These daily conditioners put moisture back into your hair, while improving the overall strength and shine of your strands.

When?

Kids are going back to school, and schedules are getting tighter—keep things short and sweet with a leave-in that does more for your hair.

Shop now ▸
Palladio Rice Paper ▸
Palladio Rice Paper
buy one get one 50% off

Sale $3.59

What is it?

Double-sided rice paper—one side to matte, one side to powder and set.

Why?

Blot away oiliness throughout the day with these purse-and-pocket-friendly sheets made with rice paper (ideal for sensitive skin)! You’ll get 40 rice papers in every pack, so you’ll never be short-handed.

Shop now ▸
Jamaican Mango & Lime Black Castor Oil ▸
Jamaican Mango & Lime Black Castor Oil
What is it?

A luxurious Jamaican Black Castor Oil enriched with mango and lime to replenish, soften and relieve sensitive skin and scalps.

Why?

This all-purpose oil is perfect for nourishing itchy scalps and softening dry skin. Known for its revitalizing ingredients (and for helping grow out tough-to-love locks), this blend of natural ingredients give the ultimate moisture experience!

Shop now ▸
Influencer Shops ▸
Influencer Shops
What is it?

Super Dupe'r Alert! Four of our fave Beauty Experts showcase their affordable beauty hauls with hair, skin and makeup products that give you high-end results at down-to-earth prices.

why?

Real results don't have to cost an arm and a leg! These picks are perfect for summer—and your wallet.

Who?

Jade of @LipstickNCurls shares her secret to taking her hair from curly to straight in less time, with less damage, and for less money!

K + L of @DupeThat gives you the lowdown on their picks from our GVP line (like purple shampoo!)

@AllisonMcNamara shares her daily essentials for achieving the beachy hair of your dreams with ion products.

Yasmin @BeautyyBird takes you from cleanser to makeup application (and removal) with hidden gems that cost way less than you'd expect.

Find it all in their curated shops!

Shop now ▸
One 'n Only Argan Heat Ionic Hot Brush ▸
One 'n Only Argan Heat
Ionic Hot Brush
What is it?

A heated round brush that lets you easily straighten or curl hair, powered by an Argan Oil-infused ceramic barrel that eliminates frizz.

Why?

We love Argan Oil for its superior conditioning properties, so what's not to fall for with an oil-infused Hot Brush? A ceramic barrel ensures heat distributes evenly, leaving your hair soft and shiny.

Starting at $59.99
Shop now ▸
Palladio Retractable Black Eyeliner ▸
Palladio Retractable Black Eyeliner
What is it?

A smudge-resistant eyeliner in 9 shades that glides easily on your lids so no need to tug! The stay-put color sticks around from morning to night—even in sweaty summer heat. It's never been simpler (or more affordable!) to achieve your best cat-eye looks.

Shop now ▸
@GregoryPattersonHair Curated Shop ▸
@GregoryPattersonHair
Curated Shop
What is it?

Our Celeb Stylist BFF, Gregory, is basically an expert on all things beauty. This month, he’ll walk you through some of his faves for great hair and skin–just in time for beach season.

Why?

Gregory knows how to achieve the styles you’re looking for this Summer. You’ll only find these exclusive tips and tricks here at SallyBeauty.com.

Biotera Shine Sweet Collection: Shampoo, Glaze and Mist ▸
Compare to Biolage Sugar Shine
Shampoo, Conditioner and
Illuminating Mist & save
Biotera Shine Sweet Collection:
Shampoo, Glaze and Mist
Compare to Biolage Sugar Shine
Shampoo, Conditioner and
Illuminating Mist & save
What is it?

A Shampoo, Conditioner and Lightweight Brilliance Mist that infuse sparkling shine with polishing sugar cane extract.

Why?

Sugar cane extract works like your fave facial scrub (for your strands) to reveal a look that shines to the heavens. Color-safe, paraben-free and silicone-free, this trio is blended with healthy botanicals that give your locks a sugar rush—like dessert foryour hair!

Starting at $8.99
Shop now ▸
Proclaim Jamaican Black Castor Oil Deep Treatment Masque and Coconut Defrizz Gel & Combing Crème ▸
Proclaim Jamaican Black Castor Oil Deep Treatment Masque and Coconut Defrizz Gel & Combing Crème
What is it?

Powerful ingredients are at work with the latest editions to our Proclaim line. The Jamaican Black Castor Oil Treatment Masque feeds dry hair with a nourishing formula that’s free of sulfates, parabens, mineral oil and petrolatum. The Coconut Oil Defrizz Gel defines your style while conditioning and reducing frizz.

Starting at $1.29
Shop now ▸
ion® Color Brilliance® Bright White Toners & Crème Lightener ▸
Who?
Our Styling Tools Category Manager, Rexana “I’m obsessed with the white blonde color trend, which is why I love this collection. It cuts out the yellowness I don’t want and leaves my hair snow white.”
ion® Color Brilliance® Bright White Toners & Crème Lightener
What is it?

A collection of 5 toners and lightener that kick brassiness to the curb—leaving super-silvery color in its place.

WHY?

Take your blonde to the next-level Chill Zone with Bright White Crème Toners. They add cool, pastel hues while stifling brassy undertones. Our Crème Lightener helps you reach even more levels of lift while conditioning strands with natural extracts and oils.

Where?

You’ll only find these Italian-crafted formulas at Sally Beauty.

When?

Gray hair is still totally a thing (yay)! Just on the other side sits Charcoal, a dimensional, smoky blend of jet black and soft gray. These new, easy-to-use formulas can help you take on either trend—or create a whole-new hue that’s 100% you.

WHO?
Our Styling Tools Category Manager, Rexana “I’m obsessed with the white blonde color trend, which is why I love this collection. It cuts out the yellowness I don’t want and leaves my hair snow white.”
Starting at $5.79
Shop now ▸
A Lil' Glitter Goes A Long Way ▸
A Lil' Glitter Goes A Long Way
What is it?

A glam way to amp up your look. The glitter trend lets you up the ante on your style with metallics, glitz and shimmer.

Why?

The summer sun is on the horizon … you’ll be sparkling with these eyeshadows, body glitters and eyeliners.
#nofilter

Starting at $1.69
Shop now ▸
Gotta-Glow Skin ▸
get glowing, girl
Gotta-Glow Skin
What is it?

Warmer weather cues up lighter, skin-loving products. Pull away impurities and reveal your best look with the In the Glow Peel Off Mask. Let your skin breathe as temps rise with a lightweight tinted moisturizer, buffed in with a soft-as-sky Oval Blending Brush. Our tried-and-true Palladio Rice Paper gives your look a midday pick-me-up by removing excess oil with just a pat.

Who?

Product Development Expert Maggie is a big fan of In The Glow. “This mask is my favorite part of my skincare routine. The metallic shimmer formula makes it so fun to apply. It leaves my skin looking and feeling smooth. I love my new glowing complexion!”

Starting at $4.79
Shop now ▸
Neon Nails ▸
Neon Nails
What is it?

When sunny days last longer and evenings are ripe for patio get-togethers, swipe on a bright nail color to celebrate. With most-loved hues from our exclusive FingerPaints and Bitzy lines (plus bold faves from China Glaze) you’re good to glow.

Starting at $1.69
Shop now ▸
Va-Va-Vampy Lips ▸
Va-Va-Vampy Lips
What is it?

Add a dose of drama (the good kind) with full-bodied lip colors that make a stunning statement.

Why?

Who says you can’t carry your deep lip color into the season of sunshine? Try pairing a bold shade with your favorite nude hues for a totally appropriate hint of vamp.

Starting at $6.99
Shop now ▸