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Ion Color Brilliance Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
Ion Color Brilliance Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde
 
4.1/5 (199)

Ion Color Brilliance Intensive Shine Demi Permanent Creme 7W Medium Warm Blonde

Color Brilliance By Ion

Details

Sally Item # SBS-305475

In Stock Online, Available In Sally Stores

Size: 2 oz.
Quantity: One
Color: 7W Medium Warm Blonde
This item featured on Project Runway

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Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is formulated with botanicals that help maintain a healthy hair structure without ammonia.

Variations

  • 7W Medium Warm Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw25511e07/images/swatch/SBS_305475.png?sw=100&sh=100&sm=fit
  • 9G Very Light Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwfc849591/images/swatch/SBS_305462.png?sw=100&sh=100&sm=fit
  • 6G Dark Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwe5eb469f/images/swatch/SBS_305459.png?sw=100&sh=100&sm=fit
  • 5G Light Golden Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw05346cb2/images/swatch/SBS_305458.png?sw=100&sh=100&sm=fit
  • 4N Medium Natural Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwfcd2bb5d/images/swatch/SBS_305449.png?sw=100&sh=100&sm=fit
  • 1NA Blue Black http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwd1de4628/images/swatch/SBS_305478.png?sw=100&sh=100&sm=fit
  • 3N Dark Natural Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw689590cf/images/swatch/SBS_305448.png?sw=100&sh=100&sm=fit
  • 5R Light Red Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw8ab995b1/images/swatch/SBS_305469.png?sw=100&sh=100&sm=fit
  • 4G Medium Golden Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwe76f06ed/images/swatch/SBS_305457.png?sw=100&sh=100&sm=fit
  • 3W Dark Warm Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwba06bac4/images/swatch/SBS_305471.png?sw=100&sh=100&sm=fit
  • 6RC Dark Copper Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw3c579fb4/images/swatch/SBS_305496.png?sw=100&sh=100&sm=fit
  • 7NA Medium Ash Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwd5c07b5c/images/swatch/SBS_305484.png?sw=100&sh=100&sm=fit
  • 6NB Dark Neutral Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw5bd34126/images/swatch/SBS_305490.png?sw=100&sh=100&sm=fit
  • 3RV Burgundy Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwe35fe3e7/images/swatch/SBS_305464.png?sw=100&sh=100&sm=fit
  • 6WR Dark Warm Red Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw6e2bc82e/images/swatch/SBS_305476.png?sw=100&sh=100&sm=fit
  • 9NB Very Light Neutral Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw3580f989/images/swatch/SBS_305493.png?sw=100&sh=100&sm=fit
  • 4RC Medium Coper Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwbe7f5024/images/swatch/SBS_305494.png?sw=100&sh=100&sm=fit
  • 10NG Lightest Natural Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwd0b6e457/images/swatch/SBS_305489.png?sw=100&sh=100&sm=fit
  • 10NA Lightest Ash Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw9c3c869c/images/swatch/SBS_305487.png?sw=100&sh=100&sm=fit
  • 9NG Very Light Golden Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw7f3523fa/images/swatch/SBS_305488.png?sw=100&sh=100&sm=fit
  • 9NA Very Light Ash Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwab1374e5/images/swatch/SBS_305486.png?sw=100&sh=100&sm=fit
  • 7WR Medium Warm Red Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw282502e5/images/swatch/SBS_305477.png?sw=100&sh=100&sm=fit
  • 7NB Medium Neutral Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw75814713/images/swatch/SBS_305491.png?sw=100&sh=100&sm=fit
  • 6R Dark Red Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw23ef9de5/images/swatch/SBS_305470.png?sw=100&sh=100&sm=fit
  • 6RV Light Burgundy Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwa59f322b/images/swatch/SBS_305467.png?sw=100&sh=100&sm=fit
  • 4RV Medium Burgundy Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw6e2c1160/images/swatch/SBS_305465.png?sw=100&sh=100&sm=fit
  • 10N Lightest Natural Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw5bd24962/images/swatch/SBS_305455.png?sw=100&sh=100&sm=fit
  • 6N Dark Natural Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwf82e14fa/images/swatch/SBS_305451.png?sw=100&sh=100&sm=fit
  • 5N Light Natural Brown http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw3979cf39/images/swatch/SBS_305450.png?sw=100&sh=100&sm=fit
  • 8N Light Natural Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw856e50bf/images/swatch/SBS_305453.png?sw=100&sh=100&sm=fit
  • 7N Medium Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwfc86ec1c/images/swatch/SBS_305452.png?sw=100&sh=100&sm=fit
  • 6W Dark Warm Blonde http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dw79ea3446/images/swatch/SBS_305474.png?sw=100&sh=100&sm=fit
  • 00 Clear http://demandware.edgesuite.net/sits_pod21/dw/image/v2/AABJ_PRD/on/demandware.static/-/Sites-SBS-SallyBeautySupply/default/dwb50346c0/images/swatch/SBS_305447.png?sw=100&sh=100&sm=fit
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Variations

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Variations

Additional Information

  • Enhance, change or increase the color intensity
  • Fade resistant and intense conditioning
  • Maximum light reflection and shine

Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. Also this hair color formula will allow same-day color with chemical relaxers and permanent waves.

 

Ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. Ion Hair Color science relies on the power of micro-pigmentation—our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, Ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.

 

The Ionic formula provides protection for stronger hair structure. Ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. Thirty-two Shades plus Clear/00.

 

"Ion Color Brilliance hair color provides rich, luxurious color and even ensures 100% flawless gray coverage."

 

- GREGORY PATTERSON

Lead Hair Stylist on Project Runway Season 14

Select desired shade. Mix 2 oz. of Ion Intensive Shine Demi Hair Color with 4 oz. ion Sensitive Scalp Creme Developer 10 Volume in a non-metallic bowl. Mixing ratio is 1:2 unless otherwise noted. All instructions are based on average texture, normal porosity; Fine hair is much more receptive to hair coloring where coarse hair is not.

 

Use Ion Color Brilliance Pre-Color Treatment to help ensure even color results from scalp to ends. A i5-minute cool down is recommended if heat is used prior to rinsing. Standard processing time is 10-40 minutes at room temperature and 10-15 minutes with heat. After processing, rinse hair thoroughly until the water runs clear.

 

Shampoo and style as desired.

Always wear gloves. Using a non-metallic bowl or tint bottle, mix 2 oz. of Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color with either 2 oz. or 4 oz. Ion Sensitive Scalp Creme Developer 10 volume. Apply mixture immediately after mixing to dry hair. Do not store mixture; container may burst.

 

For natural, non color-treated hair (virgin application):  Apply  formula to the scalp area.  Immediately work through mid-lengths and ends.

 

For Retouching:  Apply formula to the scalp (new growth) area.  Process for half the recommended processing time, and then work formula through the mid-lengths and ends.  Finish processing. Because 45-50% of color loss is attributed to shampooing, it is imperative to use hair care products formulated for color-treated hair.

 

 

Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,TOLUENE-2,5-DIAMINE SULFATE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,2-METHYLRESORCINOL ,P-AMINOPHENOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,2-AMINO-3-HYDROXYPYRIDINE ,M-AMINOPHENOL ,RESORCINOL ,4-AMINO-2-HYDROXYTOLUENE ,2,4-DIAMINOPHENOXYETHANOL HCL ,SIMETHICONE ,GLYCERIN ,TRITICUM VULGARE (WHEAT) GLUTEN ,ALPHA ISOMETHYL IONONE ,CITRONELLOL ,GERANIOL ,LINALOOL
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Rated 4.1 out of 5 by 199 reviewers.
Rated 5 out of 5 by Works very well for Asian black-grey hair I've used Demi-P for about 10 months to cover more than 50% grey w/ great results every time! Using a colour-treated shampoo, it lasts for 40 days +/- (roots do show). I chose Demi because it allows the freedom to return to natural grey w/ fade out. Initially, I asked a friend to help apply it but now, I can do it on my own - I use a brush for the front and hands (w/ gloves, of course!) for the back. I tried using the brush at the back and got a real crick in my neck! ;) Any skin stains wash out easily but, to help, I do apply vaseline to all skin close to the hairline. Combos. that gave me the best results (mixed in equal parts): 4N + 3N 4N + 4G 3N + 4G At times, I've even added a bit (less than 1tsp) of 3 or 4 RV just for fun! :) August 15, 2015
Rated 5 out of 5 by Best Hair Dye Job EVER! I have wanted to dye my hair red since I was a child, and this summer, I decided, "What the heck, let's go with it." Since my hair is super thick, I had to buy about three times as much dye, but it was worth it. Every person has thought it was lovely, one person had to ask how it looked so natural while another complimented my stylist. It retains beautiful color through multiple washes (even the orange that comes later on is fabulous). It came out darker than I thought it would, but it was the color I had originally wanted. Absolutely wonderful product. I will use it again next summer. (Note that my hair is blonde. May not work for all hair types) August 14, 2015
Rated 5 out of 5 by Dark Copper Blonde 6RC Demi This color is the BEST color I have ever used. It does not match the bright red swatch in the store. It comes out a beautiful copper red blonde..almost a perfect auburn color and absolutely extremely natural! I had previously used a combination of Ions permanent creme color and 20 developer, 7RC Medium Copper Blonde and 6R Dark Red Blonde and it came out okay, a little two pinkish red at first but after about 4 washes it faded to a pretty light copper blonde but was lighter than I wanted. I used equal parts of that color. I found a great YouTube video "TheBethanyFae" that explained how she got her rich auburn hair. So, I tried it! The 6RC Demi color is gentle and so natural with no pinkish casting. It's beyond beautiful, rich and natural. I wish in all the reviews I have read that they would say that. It's not like the images of too red hair the web lists. It's really beautiful. I think doing the permanent color I did first was good and this was a great refresher/enhancer. I only processed it for 25 minutes. That was enough. My hair also came out soo shiny and soft! I couldn't and never have gotten a more beautiful color in a salon. Salons would charge me a mint and my hair would come out too phoney pinkish red or too brown. My natural color is a dark blonde with a ton of red. I love this color and highly recommend it. I think it would work best on light brown, dark blonde or medium blonde hair. If you want a really natural reddish brown this works too. It actually covered my grays better than the permanent color too! Great color! August 11, 2015
Rated 4 out of 5 by yes/no recommendation My hair is going gray. I also have ~50% medium brown roots. I have an A line cut just above shoulders. Very few know I'm not a blond. I love the variegated look I get when I use it 1:1; looks like I had it weaved. I do not like the brown bleed through immediately. I like the gentleness of the product as my hair was in good condition, but, I have dyed my hair blond for the last 30yrs and now it is in very good condt with same time consuming after wash conditioning. I had hoped to have color coverage (I do not fully# and not have to spend so much time condition afterwards #I still must.# I use heavy conditioner, leave on for hour with plastic bag on head, put heated towel on bag, rinse in cold water, blow dry on warm/cool for ~5 mins. My husband of 36yrs likes the results, so I will continue to use it. #I was only washing my hair x1/ wk due to the time it takes and my work commitments. I need to wash it x2/wk or the roots are very noticeable.) July 16, 2015
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18 Questions
  
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All of the red dyes I have tried from these Demi's have been more of a scarlet red. Is there any dye that would give the hair more of a gingery red tone?
3 days ago
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Tori
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1 month, 1 week ago
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k
ne
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A:
The Ion Demi already has clear gloss added to it. If you add additional gloss, it will dilute the color and make the color lighter. If that is ok with you, then you treat it the same as regular dye, so make sure you add 2 parts developer to any dye or gloss you add. So 1 ounce of gloss equals 2 ounces of developer, the same as the dye. If you don't want to dilute the color, then you can do the gloss after you have dyed your hair, in a seperate process.
2 weeks, 5 days ago
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Lala
Denver, CO
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I have dark brown/almost black hair. I bought the ion demi permanent in midnight blue black. I want the cokor to show.
1 month, 2 weeks ago
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Gramz
Villa Park,IL
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My hair is already colored, I usually use permanent color, but I like one of the shades in this range a lot and want to try it. My main concern is the color ending up wayyyy darker than I initially want it to be, since lots of people have complained about this turning out too dark. For reference, my hair is currently a level 7 coppery red shade, which I achieved using permanent color, and I want to try the 6rc in this range. I only use a 10% developer since my natural color is a level 7 and I don't need any lift, so I think I would probably use the same developer since I just want to go a shade darker. I want to go one shade darker, using the 6rc, but will it go much, much, darker if my hair already has color on it? And the color is permanent? Please help! Thank you
2 months ago
by
taylormc
Canada
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A:
Thanks Lala for your response. I hope you get my reply though because I have figured out a way to not have it so dark and purple toned at first! What I do is I dilute the 6rc with the clear shade! The clear shade is from the exact same brand, the same demi-perm range, just pick up the clear (I think it's 00 on the package) and follow the instructions for "diluting" and it looks much softer right from the beginning. It looks how it does after those couple washes when it starts to look like a natural pretty colour, but obviously refreshed. Don't add blonde, I don't see that turning out well!
2 weeks, 4 days ago
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taylormc
canada
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A:
I have naturally light auburn hair and have been using the 6rc for the last couple months. It starts out with a bit of a purple tint to it, which I hate, so it does start out very dark. After a couple washes it turns into a very pretty dark red and all the purple tones leave. So after a couple washes, I think it will be the color you are wanting to acheive. I am tired of this color starting out so dark, so I am going to try adding blonde demi dye to it, so it will start out a more natural color hopefully. Good luck to you! Also, it is ok to put demi permanent dye over hair that has been already been dyed with permanent color. I have read that some people add the 6rc with a light brown demi to make a nice dark auburn, if that is more what you are looking for. I like this brand, but you definitely have to mix shades, if you want a different red, than is available. I wish they carried more reds in the demi line.
2 weeks, 5 days ago
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Lala
Denver, CO
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