- Formulated to deliver intense red shade results
- 25-minute automatic color processing
- Anti-Fade Color System
- Rich Conditioning
L'Oreal Preference Mega Reds Permanent Haircolor comes in eight vibrant red shades with intense pure red highlights. Features the L'Oreal Anti-Fade Color System that delivers special patented colorant molecules to penetrate the hair cortex and lock in color.
Mix L'Oreal Preference Mega Reds Permanent Haircolor with equal parts L' Oreal Oreor Developer 20 Volume. For brighter results, use L'Oreal Oreor Developer 30 Volume. Process for 25 minutes.