AGEbeautiful anti-aging haircolor is the first haircolor developed to fight all 5 signs of aging hair. AGEbeautiful anti-aging haircolor is the first haircolor with melanin, Keratin Peptide and a patented conditioning technology with Silk Protein to replenish hair with the essential components that are lost with aging. With 44 natural looking permanent shades available in both liquid and liqui-crème forms, AGEbeautiful covers gray 100% and delivers beautiful, rich color full of dimension and shine. 18 demi permanent shades are also available to enhance, deepen, or refresh haircolor. Ideal for 1st grays, the pH balanced formula targets 1st grays and uniformly blends them away for rich long-lasting color.