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GVP

Generic Value Products brand was formed because a group of experienced beauty professionals and marketing people knew they could produce at “Popular Prices”, a product as good as the “higher priced” quality brand name products.

  • Tea Tree Oil Shampoo compare to Paul Mitchell Tea Tree Special Shampoo
    Generic Value Products
    • From $7.29 - $10.99
    • Beauty Club Card $6.59 Learn More
    Free Body Bar
  • Tea Tree Oil Conditioner compare to Paul Mitchell Tea Tree Special Conditioner
    Generic Value Products
    • From $7.29 - $10.99
    • Beauty Club Card $6.59 Learn More
    Free Body Bar
  • GVP Generic Value Products Conditioning Shampoo
    Generic Value Products
    • From $2.99 - $10.99
    • Beauty Club Card $2.69 Learn More
  • Liquid Sculpting Gel compare to Sebastian Wet
    Generic Value Products
  • Volume Boost Gel compare to Matrix Amplify Thick Boost Gel
    Generic Value Products
  • Tea Tree Cleansing Body Bar compare to Paul Mitchell Tea Tree Body Bar
    Generic Value Products
    best seller
    Free Body Bar
  • Conditioning Shampoo compare to Clairol Shimmer Lights Original Conditioning Shampoo
    Generic Value Products
  • Shaping Spray Plus Hair Spray compare to Sebastian Shaper Plus Hair Spray
    Generic Value Products
    best seller
    • From $2.99 - $10.99
    • Beauty Club Card $2.69 Learn More
    Buy 2 Get 1 Free
  • Cream compare to Paul Mitchell The Cream
    Generic Value Products
  • Conditioner compare to Paul Mitchell The Conditioner
    Generic Value Products
  • Volumizing Spray compare to Kenra Volume Spray
    Generic Value Products
    Buy 2 Get 1 Free
  • GVP Ceramic Flat Iron
    Generic Value Products
    Save $10
  • GVP Generic Value Products Tea Tree Oil Lavender Shampoo
    Generic Value Products
    Free Body Bar
  • Super Spray compare to Paul Mitchell Freeze and Shine Super Spray
    Generic Value Products
    • From $6.99 - $11.59
    • Beauty Club Card $6.49 Learn More
    Buy 2 Get 1 Free
  • Tea Tree Shape Cream compared to Paul Mitchell Tea Tree Shaping Cream
    Generic Value Products
    Free Body Bar
  • Moisturizing Conditioner compare to Nexxus Humectress
    Generic Value Products
    • From $6.99 - $10.99
    • Beauty Club Card $6.29 Learn More
  • Sculpting Foam compare to Paul Mitchell Sculpting Foam
    Generic Value Products
  • GVP Pro Hair Dryer Ombre Print
    Generic Value Products
    • Clearance Price: $29.99
  • Concentrated Leave In Treatment compare to Sebastian Potion 9
    Generic Value Products
  • Conditioning Balm compare to Matrix Biolage Conditioning Balm
    Generic Value Products
  • Heat Activated Texture Spray compare to Redken Fabricate 03 Heat Texturizer
    Generic Value Products
    • Clearance Price: $2.99
  • Moisturizing Shampoo compare to Nexxus Therappe
    Generic Value Products
    • From $6.99 - $10.99
    • Beauty Club Card $6.29 Learn More
  • Ceramic Flat Iron Ombre Paisley
    Generic Value Products
    • Clearance Price: $39.99
    Save $10
  • Sculpting Spray compare to Paul Mitchell Fast Drying Sculpting Spray
    Generic Value Products
    Buy 2 Get 1 Free
  • GVP Pro Hair Dryer
    Generic Value Products
  • Smoothing Serum compare to Paul Mitchell Super Skinny Serum
    Generic Value Products
  • Extra-Volume Sculpting Gel compare to Paul Mitchell Extra-Body Sculpting Gel
    Generic Value Products
  • Conditioner Compare to Clairol Shimmering Lights Conditioner
    Generic Value Products
  • Professional Clipless Curling Wand
    Generic Value Products
  • Hot Pink Ceramic Flat Iron
    Generic Value Products
    Save $10
  • GVP Digital Ceramic Flat Iron
    Generic Value Products
    Save $10
  • GVP Ceramic Flat Iron Metallic Ombre
    Generic Value Products
    • Clearance Price: $39.99
    Save $10
  • Clean Finishing Spray compare to Paul Mitchell Super Clean Spray
    Generic Value Products
    Buy 2 Get 1 Free
  • Detangler compare to Paul Mitchell The Detangler
    Generic Value Products
  • Volumizing Root Lifter Compare to Matrix Wonder Boost
    Generic Value Products
  • Volumizing Spray compare to Kenra Volume Spray
    Generic Value Products
    Buy 2 Get 1 Free
  • Extra Body Firm Finishing Spray compare to Paul Mitchell Extra-Body Firm Finishing Spray
    Generic Value Products
    Buy 2 Get 1 Free
  • Tea Tree Oil Lavender Conditioner compare to Paul Mitchell Lavender Mint Moisturizing Conditioner
    Generic Value Products
    Free Body Bar
  • GVP Generic Value Products Awapuhi Shampoo
    Generic Value Products
  • LVOC Shaper Hair Spray compare to Sebastian Shaper Hair Spray
    Generic Value Products
    Buy 2 Get 1 Free
  • Volumizing Sculpting Foam compare to Paul Mitchell Extra Body Sculpting Foam
    Generic Value Products
  • Shine compare to Matrix Biolage Shine Renewal
    Generic Value Products
  • Silk Remedy compare to Silk Infusion
    Generic Value Products
  • Tea Tree Leave-In For Hair and Body compare to Paul Mitchell Tea Tree Hair and Body Moisturizer
    Generic Value Products
  • GVP Generic Value Products Hydrating Shampoo
    Generic Value Products
  • Blow Out Spray compare to Kenra Blow Dry Spray
    Generic Value Products
  • GVP Generic Value Products Color Protection Shampoo
    Generic Value Products
  • Leave In Conditioner compare to It’s a 10 Miracle Leave In
    Generic Value Products
  • Forming Paste compared to Aquage Transforming Paste
    Generic Value Products
    • Clearance Price: $5.99
  • Rechargeable Professional Cordless Styling Iron
    Generic Value Products
  • Volume Hairspray compare to Big Sexy Hair Spray and Play Hairspray
    Generic Value Products
    Buy 2 Get 1 Free
  • Cream Rinse Compare to Paul Mitchell Awapuhi Wild Ginger Keratin Cream Rinse
    Generic Value Products
  • Sculpting Lotion compare to Paul Mitchell Hair Sculpting Lotion
    Generic Value Products
  • Shaper Hair Spray compare to Sebastian Shaper Hair Spray
    Generic Value Products
    • From $8.29 - $9.29
    • Beauty Club Card $7.49 Learn More
    Buy 2 Get 1 Free
  • Color Protection Conditioner compare to Paul Mitchell Color Protect Conditioner
    Generic Value Products
  • Leave In Treatment with Keratin Compare to It’s a 10 Miracle Leave In Plus Keratin
    Generic Value Products
  • Color Protecting Conditioner compare to Matrix Biolage Color Care Conditioner
    Generic Value Products
  • Texture Taffy compare to Kenra Extra Texture Taffy
    Generic Value Products
  • Firm Volumizing Mousse compare to Kenra Extra Volumizing Mousse Spray
    Generic Value Products
  • GVP Teal Mini Flat Iron
    Generic Value Products
    • Clearance Price: $14.99
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