Introduced to salon professionals in 1996, Ion® boasts approximately 350 products that that have been developed with the latest research and technology available to the hair care industry. As a result, Ion products provide impeccable, professional results that meet all hair care needs. From volumizing to smoothing, moisturizing to color-protecting -- Ion shampoos, conditioners, and treatments are all specially-formulated to provide solutions for any hair type or condition. Ion appliances, combs and brushes also feature ionic technology that smoothes and results in healthy, manageable hair. Lastly, Ion Color Brilliance® hair color features one of the premier formulas available in the market today. Ion Color Brilliance creates rich, luxurious color with superior formulations that contains nourishing botanicals to help maintain healthy hair structure and provide impeccable shine.