What shampoo is best for color-treated hair?
Shampoos that are designed to control color loss are lower in pH, ranging from 2.5 to 4, which forces the cuticle of the hair to close, thus enabling the hair to retain its color. Try Ion Color Soluti
I have dry hair. What shampoo should I use?
For dry hair, use a moisturizing shampoo which cleans and conditions. Moisturizing shampoos contain humectants and/or rinse-out conditioners that help prevent moisture loss by closing the hair cuticle
I've heard that red fades faster than other hair color. What can I do to keep it vibrant?
Red hair color does tend to fade a little more quickly than other hair color, but up to 45% of all hair color loss is attributed to shampooing, so be sure to use a color safe shampoo that has been sp
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