L'Oreal Excellence HiColor Red

Excellence By L'Oreal

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L'Oreal Excellence HiColor Red
Item No: SBS-500241
In Stock OnlineAvailable in Sally Stores
Special Offer Free Chelsea Tote* Details
Free Chelsea Tote with any $45 purchase. Limit one redemption per order. Offer expires 1/31/15 at 11:59pm EST.
  • For highly-visible, intense red highlights even on dark hair, without brassines
  • Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
  • Rich, no-drip creme makes it easy for control of creative techniques
  • True-to-shade color that resists fading
  • Quick processing time of only thirty minutes
  • Available in three Hi-lift Red shades

NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper
L'Oreal Excellence HiColor Red HiLights 4.6 5 187 192
Absolutely perfect! I bought this in Magenta after doing a lot of research. I've been wanting red hair for a while but didn't want to bleach my hair. I have natural pitch black hair that hasn't been dyed since 2007. When I saw how well this product was working for others, I decided to try it myself. I followed the directions on the box and my hair came out perfectly; it came out a very vibrant dark cherry red in my dark hair which is exactly what I wanted. I could do the process again if I wanted a brighter BAM red, but I'm happy as it is. I'm so incredibly happy with it, loreal has definitely gotten themselves a new customer! I dyed my hair about a week ago at this point, and it looks great. I haven't had any problems with the color rubbing off on any of my light pillow cases or clothes. I will definitely repurchase when I need to touch it up. January 15, 2015
red; easy to use, litens hair, dont like tone REVIEW IS FOR RED. i have dark brown hair with 25% grey. i was using a gorgeous cool toned discontinued box dye that lifted my hair 3 shades. went to sallys to match it or find a better one. the 2 ladies looked at every red in the store and picked this in MAGENTA cuz of my lite cool toned skin n blue eyes. they didnt like the red cuz to them n me it for sure looked orange n warm toned. i ordered 1 RED 4 the heck of it n 3 MAGENTAS. I just did a strand test with the red and 30% oreor creme developer. it was so easy to use...not 1 drip, bleeding etc. left it in 30 mins and washed it out. it did liten my hair 3 shades but i HATE THIS SHADE...its a lite, brite, salmon-red with orange tones. its warm not cool toned..not at all becoming on me....shoulda listened to the ladies. RED is a primary red while MAGENTA is a violet red so it cannot turn that dreaded orange. i called loreal n they told me the magenta will give me a cool toned pinkish berry red which is what i was looking for. i hope it looks better than the red. January 7, 2015
L'oreal really red! I have long natural blond hair I love having red streaks in my hair but do not like paying the salon price. I leave all of my hair natural except the underside and a chunk on each side. The color is crayola red or Ariel Little Mermaid red! Absolutely beautiful. I love this color. My hair stays healthy and soft this color doesn't burn out your hair. No bleach needed I did this on top of my natural blond hair with 20 volume creme developer. December 4, 2014
Well, my roots look good. I bought this and I was so excited to finally have bright red hair again! For the past two years, I've been using Ion shines semi-permanent hair color in burgundy brown. I love the color, but I wanted to be bright again, just for fun. My friend used this and said that it was great and it's what she used to use. The roots where it was freshly dyed about a month ago and my natural hair took the color beautifully. It's exactly what I wanted. The rest of my hair (it hangs down to my waist) it just basically the exact same color it was before with a little bit more red in it. Both colors are beautiful, I just wish that my hair was all one color. And now I'm stuck with what to do next. September 18, 2014
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