L'Oreal Excellence HiColor Red

Excellence By L'Oreal

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L'Oreal Excellence HiColor Red
Item No: SBS-500241
In Stock OnlineAvailable in Sally Stores
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  • For highly-visible, intense red highlights even on dark hair, without brassines
  • Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
  • Rich, no-drip creme makes it easy for control of creative techniques
  • True-to-shade color that resists fading
  • Quick processing time of only thirty minutes
  • Available in three Hi-lift Red shades

NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper
L'Oreal Excellence HiColor Red HiLights 4.6 5 188 193
Review is for the RED I watched a ton of youtube videos and did my research on dying my hair red from a dark brown color. 8/10 videos the girls recommended this product. I like the fact you do not HAVE to use bleach to get your hair a nice red shade. I wanted a bright Ariel Red. I used this product 3 times and it didn't lighten after each use. I ended up bleaching my hair with the Ion Sensitive Scalp developer in 40 and Ion's Lightener, then used the HiColor HiLights in Red, again. I absolutely love my red hair now! If you're looking for a very pretty cola/cherry color, this stuff works great for that, but if you're looking for bright red hair like Ariel (and me!) you need to pre lighten your hair. I did see one girl on youtube have bright red hair and she only used this product twice from having super dark hair, but I am sure she left out a few things. I just don't see this product getting your hair super bright after 2 uses from black hair. Also, do not start at your roots. I found this out the hard way the first time, my roots were SUPER bright and the rest was not at all so I looked silly for a few days lol. January 29, 2015
Absolutely perfect! I bought this in Magenta after doing a lot of research. I've been wanting red hair for a while but didn't want to bleach my hair. I have natural pitch black hair that hasn't been dyed since 2007. When I saw how well this product was working for others, I decided to try it myself. I followed the directions on the box and my hair came out perfectly; it came out a very vibrant dark cherry red in my dark hair which is exactly what I wanted. I could do the process again if I wanted a brighter BAM red, but I'm happy as it is. I'm so incredibly happy with it, loreal has definitely gotten themselves a new customer! I dyed my hair about a week ago at this point, and it looks great. I haven't had any problems with the color rubbing off on any of my light pillow cases or clothes. I will definitely repurchase when I need to touch it up. January 15, 2015
red; easy to use, litens hair, dont like tone REVIEW IS FOR RED. i have dark brown hair with 25% grey. i was using a gorgeous cool toned discontinued box dye that lifted my hair 3 shades. went to sallys to match it or find a better one. the 2 ladies looked at every red in the store and picked this in MAGENTA cuz of my lite cool toned skin n blue eyes. they didnt like the red cuz to them n me it for sure looked orange n warm toned. i ordered 1 RED 4 the heck of it n 3 MAGENTAS. I just did a strand test with the red and 30% oreor creme developer. it was so easy to use...not 1 drip, bleeding etc. left it in 30 mins and washed it out. it did liten my hair 3 shades but i HATE THIS SHADE...its a lite, brite, salmon-red with orange tones. its warm not cool toned..not at all becoming on me....shoulda listened to the ladies. RED is a primary red while MAGENTA is a violet red so it cannot turn that dreaded orange. i called loreal n they told me the magenta will give me a cool toned pinkish berry red which is what i was looking for. i hope it looks better than the red. January 7, 2015
L'oreal really red! I have long natural blond hair I love having red streaks in my hair but do not like paying the salon price. I leave all of my hair natural except the underside and a chunk on each side. The color is crayola red or Ariel Little Mermaid red! Absolutely beautiful. I love this color. My hair stays healthy and soft this color doesn't burn out your hair. No bleach needed I did this on top of my natural blond hair with 20 volume creme developer. December 4, 2014
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