10A Lightest Ash Blonde Permanent Creme Hair Color
Permanent Creme Hair Color




Buy 2 Get 1 Free


  • 10A Lightest Ash Blonde
  • 10G Lightest Golden Blonde
  • 10V Lightest Cool Blonde
  • 1V Jet Black
  • 2N Darkest Brown
  • 3G Dark Golden Brown
  • 3N Dark Brown
  • 3R Dark Red Brown
  • 3RV Dark Burgundy Brown
  • 4A Medium Ash Brown
  • 4G Medium Golden Brown
  • 4N Medium Brown
  • 4R Medium Red Brown
  • 4RC Medium Copper Brown
  • 4RV Medium Burgundy Brown
  • 5A Light Ash Brown
  • 5G Light Golden Brown
  • 5N Light Brown
  • 5R Light Red Brown
  • 5RC Light Copper Brown
  • 5RV Light Burgundy Brown
  • 6A Dark Ash Blonde
  • 6G Dark Golden Blonde
  • 6N Dark Blonde
  • 6R Dark Red Blonde
  • 7A Medium Ash Blonde
  • 7G Medium Golden Blonde
  • 7N Medium Blonde
  • 7RC Medium Copper Blonde
  • 7RR Intense Red
  • 8A Light Ash Blonde
  • 8G Light Golden Blonde
  • 8N Light Blonde
  • 8RC Light Copper Blonde
  • 8V Light Cool Blonde
  • 9A Very Light Ash Blonde
  • 9N Very Light Blonde
  • 9V Very Light Cool Blonde
  • HL-B Hi Lift Ash Blonde
  • HL-G Hi Lift Golden Blonde
  • HL-N Hi Lift Natural Blonde
  • HL-V Hi Lift Cool Blonde
  • 5IR Light Intense Red
  • 6IR Dark Intense Red Blonde
  • 7IR Medium Intense Red Blonde
  • 4IR Medium Intense Red
  • 6RV Light Burgundy Blonde
  • 3VR Dark Radiant Raspberry
  • 5VR Radiant Raspberry
  • 2VV Midnight Violet Black
  • 4VV Plum
View All (51)


  • Color:
  • 10A Lightest Ash Blonde
    Color 10A Lightest Ash Blonde10G Lightest Golden Blonde10V Lightest Cool Blonde1V Jet Black2N Darkest Brown3G Dark Golden Brown3N Dark Brown3R Dark Red Brown3RV Dark Burgundy Brown4A Medium Ash Brown4G Medium Golden Brown4N Medium Brown4R Medium Red Brown4RC Medium Copper Brown4RV Medium Burgundy Brown5A Light Ash Brown5G Light Golden Brown5N Light Brown5R Light Red Brown5RC Light Copper Brown5RV Light Burgundy Brown6A Dark Ash Blonde6G Dark Golden Blonde6N Dark Blonde6R Dark Red Blonde7A Medium Ash Blonde7G Medium Golden Blonde7N Medium Blonde7RC Medium Copper Blonde7RR Intense Red8A Light Ash Blonde8G Light Golden Blonde8N Light Blonde8RC Light Copper Blonde8V Light Cool Blonde9A Very Light Ash Blonde9N Very Light Blonde9V Very Light Cool BlondeHL-B Hi Lift Ash BlondeHL-G Hi Lift Golden BlondeHL-N Hi Lift Natural BlondeHL-V Hi Lift Cool Blonde5IR Light Intense Red6IR Dark Intense Red Blonde7IR Medium Intense Red Blonde4IR Medium Intense Red6RV Light Burgundy Blonde3VR Dark Radiant Raspberry5VR Radiant Raspberry2VV Midnight Violet Black4VV Plum

Product Actions

Add to cart options

Low Stock Online


Additional Information

  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • State-of-the-art European formula
  • 10 Beautiful Brunettes
  • 16 Believable Blondes
  • 4 High Lift Blondes
  • 13 Richest Reds
  • 4 Intense Reds

ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

Additional Information on recomended and recently viewd prods

ion Permanent Creme Hair Color is rated 4.3 out of 5 by 428.
Rated 5 out of 5 by from Great product! Great product and Great service. Fast shiping! Thanks
Date published: 2017-05-21
Rated 1 out of 5 by from Did not work. I die my hair alot and this time I went with this and it actually did nothing. I've never had this happen before but I feel it was a waste of my money .. won't be buying this one again.
Date published: 2017-05-21
Rated 5 out of 5 by from Great color I have been using this color plum 4vv for a couple of months and it is beautiful. I have had many compliments.
Date published: 2017-05-21
Rated 5 out of 5 by from 5rv I love how ION creme hair color goes on better than liquid. You paint it everywhere and it stays. No drips. The color covers my grey and blends with my natural brown auburn hair. The burgundy gives my hair a kick.
Date published: 2017-05-21
Rated 1 out of 5 by from Horrible I bought this like 3 weeks ago. Horrible coverage! Don't waste your money!!!
Date published: 2017-05-20
Rated 2 out of 5 by from Black fades fast! Just wanted to say while it's good product in general, covers greys, smells nice, etc. I am disappointed that the sharp black color I get fades to dark brown after just a couple weeks. I only wash my hair every few days, too. I thought it may have been due to old developer, too much sunlight etc. but after several applications, I've come to the conclusion that this color just doesn't stick. Since I only use black color, I will have to start using a new brand.
Date published: 2017-05-17
Rated 5 out of 5 by from Great color I love this color it colors my gray well. Because I do not like my natural color gray and black.
Date published: 2017-05-11
Rated 3 out of 5 by from Didn't Lighten My Roots To An Ash Blonde This brand worked ok. I purchased the lightest Ash blonde to retouch my roots. I have light brown hair and it lifted to a strawberry blonde after 40 minutes using a 30 volume developer. Not too disappointed as it lightened enough for me to use a vibrant pink color. Gave me a nice rose gold tone.
Date published: 2017-05-10
  • y_2017, m_5, d_25, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_7, tr_421
  • loc_en_US, sid_ION87, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty

I already have a light-medium brown hair color, but I want to go medium brown. What developer would I use?

Asked by: cckrdq17
10 vol. Little to no lift. Maximum deposit.
Answered by: Jerilynn
Date published: 2017-05-17

Trying to add highlights to a dark red/auburn color. Will this lighten it to a caramel/honey color? I've already tried high lift blonde box colors that did nothing for me.

Asked by: Danielle83110
If it is "haircolor" meaning not bleach, you cannot lift color with haircolor. If the level of the hair is darker than the color you want to be you must use bleach to lighten the hair.
Answered by: Annasyme
Date published: 2017-05-13

Hi I brought ion Color Brilliance Dark dark intense brown it looks black will it fade ?? 

Asked by: Anglovely
Any of the intense shades are very very dark and because it is permanent color it will not fade much.
Answered by: Lindy May
Date published: 2017-05-15

I had applied high lift cool blonde with a 40 volume, my hair had previously been highlighted months ago. The parts that were highlighted turned out very light and underneath and orange. Can I put a platinum on or anything ash shade to even it better?

Asked by: Angela Marie
in my opinion, ash colors have a greenish tint to them
Answered by: Debolea2
Date published: 2017-05-17

Processing time? Mine didn't have instructions. Please help!

Asked by: Gramm209
So it depends on whether you have a permanent hair color product, Demi permanent, or a toner. I'm going to assume you bought a permanent hair color?! I would leave the product on for 45 minutes. You can put your hair in a shower cap and the heat from your head will better help open the hair cuticles to process your hair. Good luck!
Answered by: Mallorie86
Date published: 2017-05-03

Please help I have red roots do I use a 20 developer or a 40 developer ? 

Asked by: BeautyinCarma
No. Use the lowest developer you can find unless you are using a blonde dye. The higher level developer the more peroxide is in it. Darker colors need lower levels of developer. 
Answered by: traxx1904
Date published: 2017-05-15

Does color 4a, in ion. Get rid of brass color on med brown hair

Asked by: Mary kho
Anything with ashtones will help with brassiness.
Answered by: Donna1969
Date published: 2017-04-28

My hair is dyed the dark golden brown but I want to go to the light copper. Any suggestions on how to do it? Should I strip the color and go from there? Also what developer should I use?

Asked by: Faithlt98
I am not a professional and cannot give you knowledgeable advice.  However, you could contact the ION 800 number. Another thought....if you have a professional who cuts your hair, ask them.  My hair stylist just cuts my hair, but he does color.  He has been a tremendous information consultant to help me tweek my color formula.  The best to you.
Answered by: Yarney10
Date published: 2017-04-28
  • y_2017, m_5, d_25, h_5CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_333
  • loc_en_US, sid_ION87, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sallybeauty

Share your look or technique and get featured!