10A Lightest Ash Blonde Permanent Creme Hair Color
Permanent Creme Hair Color


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  • 10A Lightest Ash Blonde
  • 10G Lightest Golden Blonde
  • 10V Lightest Cool Blonde
  • 1V Jet Black
  • 2N Darkest Brown
  • 3G Dark Golden Brown
  • 3N Dark Brown
  • 3R Dark Red Brown
  • 3RV Dark Burgundy Brown
  • 4A Medium Ash Brown
  • 4G Medium Golden Brown
  • 4N Medium Brown
  • 4R Medium Red Brown
  • 4RC Medium Copper Brown
  • 4RV Medium Burgundy Brown
  • 5A Light Ash Brown
  • 5G Light Golden Brown
  • 5N Light Brown
  • 5R Light Red Brown
  • 5RC Light Copper Brown
  • 5RV Light Burgundy Brown
  • 6A Dark Ash Blonde
  • 6G Dark Golden Blonde
  • 6N Dark Blonde
  • 6R Dark Red Blonde
  • 7A Medium Ash Blonde
  • 7G Medium Golden Blonde
  • 7N Medium Blonde
  • 7RC Medium Copper Blonde
  • 7RR Intense Red
  • 8A Light Ash Blonde
  • 8G Light Golden Blonde
  • 8N Light Blonde
  • 8RC Light Copper Blonde
  • 8V Light Cool Blonde
  • 9A Very Light Ash Blonde
  • 9N Very Light Blonde
  • 9V Very Light Cool Blonde
  • HL-B Hi Lift Ash Blonde
  • HL-G Hi Lift Golden Blonde
  • HL-N Hi Lift Natural Blonde
  • HL-V Hi Lift Cool Blonde
  • 5IR Light Intense Red
  • 6IR Dark Intense Red Blonde
  • 7IR Medium Intense Red Blonde
  • 4IR Medium Intense Red
  • 6RV Light Burgundy Blonde
View All (47)


  • 10A Lightest Ash Blonde
    Color 10A Lightest Ash Blonde10G Lightest Golden Blonde10V Lightest Cool Blonde1V Jet Black2N Darkest Brown3G Dark Golden Brown3N Dark Brown3R Dark Red Brown3RV Dark Burgundy Brown4A Medium Ash Brown4G Medium Golden Brown4N Medium Brown4R Medium Red Brown4RC Medium Copper Brown4RV Medium Burgundy Brown5A Light Ash Brown5G Light Golden Brown5N Light Brown5R Light Red Brown5RC Light Copper Brown5RV Light Burgundy Brown6A Dark Ash Blonde6G Dark Golden Blonde6N Dark Blonde6R Dark Red Blonde7A Medium Ash Blonde7G Medium Golden Blonde7N Medium Blonde7RC Medium Copper Blonde7RR Intense Red8A Light Ash Blonde8G Light Golden Blonde8N Light Blonde8RC Light Copper Blonde8V Light Cool Blonde9A Very Light Ash Blonde9N Very Light Blonde9V Very Light Cool BlondeHL-B Hi Lift Ash BlondeHL-G Hi Lift Golden BlondeHL-N Hi Lift Natural BlondeHL-V Hi Lift Cool Blonde5IR Light Intense Red6IR Dark Intense Red Blonde7IR Medium Intense Red Blonde4IR Medium Intense Red6RV Light Burgundy Blonde

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Additional Information

  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • State-of-the-art European formula
  • 10 Beautiful Brunettes
  • 16 Believable Blondes
  • 4 High Lift Blondes
  • 13 Richest Reds
  • 4 Intense Reds

ion Color Brilliance Permanent Creme Hair Color palette consists of forty-seven rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.


ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.


These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

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ion Permanent Creme Hair Color is rated 4.3 out of 5 by 373.
Rated 5 out of 5 by from Consistently beautiful color! Six months ago I chose to go blonde, using ion color Brilliance 9A, instead of my natural color of dark brown. I chose 9A for this transformation, because my hair tends to pull orange. This product gave me a nice light blonde, with minimal, to no, brassiness. I use 40 volume developer and get the same beautiful color every time I do my roots or touch up my color. I would definitely recommend this product!!
Date published: 2016-12-02
Rated 5 out of 5 by from Love the reds I color my roots about once a month, I was born with red hair, now it is is grey. Good coverage and color match.
Date published: 2016-12-01
Rated 1 out of 5 by from No If you want your color too last more than 2 washes, get a different brand.
Date published: 2016-11-26
Rated 4 out of 5 by from Nice color! Good color that doesn't get brassy after time. Easy to mix and apply, you don't have to be a chemist to figure it out.
Date published: 2016-11-06
Rated 5 out of 5 by from Great quality I have been using this product for years and love it. The performance is so dependable!
Date published: 2016-11-01
Rated 4 out of 5 by from Nice color I love the color. Does little to no damage to your hair. Plus shipping was fast!
Date published: 2016-10-27
Rated 5 out of 5 by from Really bright and no spot I have much darker black hair than average people, but I was able to get a very nice light brown finished color. I bought the medium ash blonde, which was around two shades bright than I want, but I was still able to get the color I wanted.
Date published: 2016-10-21
Rated 5 out of 5 by from Be Careful but I LOVE it! I love all of the colors that I have tried in this line. It is my favorite however if I am not using HL-N I always have to add an anti red additive or a violet into the mix. I use 2 oz of HL-N-12 and 4 oz ION 40V Sensitive Scalp Developer and mix well (better in bowl and brush method). If I have to apply to my whole head and not just my roots then I have to double everything because my hair is so thick.
Date published: 2016-10-08
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can i dye my blonde ends with jet black without it having any others colors in the sun?

Asked by: dreydrey
You can but if your ends are really porous be careful. Use 10 volume developer for just deposit. Then condition your hair really well after dying your hair. Sun doesn't really affect the hair dye, the cold however can slow down the hair coloring process. Also if you don't like it the way it turns out it may be difficult to remove the black dye without really damaging your hair. Food for thought..Good luck :)
Answered by: Debbie N
Date published: 2016-12-07

To use this hair colord what would I also need to buy to mix it.

Asked by: Ashley1982
I use the ion 30 developer for sensitive skin with the light brown and light cool blonde mixed to get a lighter brown. I tried the 10 developer but it doesn't cover my gray or last. The 30 doesn't burn or anything, it's perfect. Now if you mix a high lift color, you won't want the 30, that would be way too strong.
Answered by: ouimcm33
Date published: 2016-12-06

What number developer should you use for a permanent jet black dye? 

Asked by: Jodie123
Typically 10 volume or 20 volume is used with 1V-Jet Black
Answered by: Brand Educator
Date published: 2016-12-06

how do i lighten my hair color without using bleach?

Asked by: annettes
You can lighten your hair color without bleach IF You If  you have virgin hair , use highest dev & lightest shade of blond , result will depend on you choice of color + natural level of your hair color and the way you apply.
Answered by: Rakshi Rehman
Date published: 2016-12-06

do i need to add a developer to this product 5RV Light Burgundy Brown Permanent Creme Hair Color Color Brilliance by Ion

Asked by: Robin S
Yes, most definitely. 10 volume is usually good
Answered by: Annasyme
Date published: 2016-12-04

How do I also use my club card I've never shopped on line but the usually look up my number with my phone number. Can you give me my club card number if I give you my phone number?

Asked by: Annette Lewis
Hello! If your card hasn't expired you should be able to log into your Sally beauty account. Then select the My Account link and scroll down a bit and is should show your card there. If not then create an account and put your card number under the my account link. I hope this helps!
Answered by: Ashley2283
Date published: 2016-12-03

I have always order the following and now can't fiind it: Color Brilliance ION Liquid Permanent Hair Color 305615 High Life Natural Blonde HL/N-12.0. Can you help me? I am trying to place an order.

Asked by: Nancy Fritts,default,pd.html#q=HL-N&start=3
Answered by: Brand Educator
Date published: 2016-12-02

What other products are needed in order to color my hair with this product

Asked by: Reede826
No matter the color, I ALWAYS use a small packet of RGC...Red Gold Corrector! I do not want my color to be brassy at all, so I add this into every color I do, and also add a few packets into my shampoo bottle as well!
Answered by: Laleone2
Date published: 2016-11-28
  • 2016-12-07T10:19CST
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