Fade Resistant Berry Burgandy Permanent Hair Color
Fade Resistant Permanent Hair Color


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  • Luminous Blond #396
  • Jet Black
  • Natural Black
  • Brown Sable
  • Honey Blonde
  • Golden Bronze
  • Light Golden Blonde
  • Chestnut Blonde
  • Berry Burgandy
View All (9)


  • Berry Burgandy
    Color Luminous Blond #396Jet BlackNatural BlackBrown SableHoney BlondeGolden BronzeLight Golden BlondeChestnut BlondeBerry Burgandy

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Additional Information

  • Nourishes hair with maximum conditioners in each step
  • True, long-lasting color that's just right for you
  • Restores Protein for healthier-looking hair
  • New ultra-rich conditioning system

Dark and Lovely Fade-Resistant Rich Color is permanent hair color which delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology’s super rich conditioning. Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely.

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Permanent Hair Color Kit is rated 4.2 out of 5 by 8.
Rated 4 out of 5 by from Honey Blonde I am a natural level 5 to 6 brunette. Trying to go Strawberry Blonde for my hubby. The ends were already light auburn from previous coloring, so I think my roots are slighty more golden. I did not want to get a level 4 devolper and mix my own color. I saw this and thought it would be easier since everything is ready to go in kit. Most drugstore kits do not lighten more than 2 shades. I gave it 4 stars instead of 5 because my white hairs near temples did not cover completely.Maybe after some of my damaged hair at ends grow out a bit I could throw a few blonde streaks throughout so I dont notice those as much! Or maybe just get a root touch up powder for when my hair is pulled back!
Date published: 2016-10-16
Rated 5 out of 5 by from 384 my favorite I really like this product. I have red in my hair naturally, so when I color may hair any kind of blonde, it kind of turns orange. But with this hair color I really get the color I am looking for.
Date published: 2016-09-30
Rated 1 out of 5 by from Total MESS #384!! This is not about Sally. This is about the product. Be careful when mixing! When I opened the package and read the instructions on adding a packet of High Life booster powder to the cream developer bottle, I had an uneasy feeling. First, it was a challenge to get the powder into the bottle. I followed the instructions and shook the bottle for more than 10 seconds and when I opened the bottle to add the highlighter, a good portion of the powder had collected in the cap and fell onto my workspace. While I was trying to scoop up the powder to get it back in the bottle, I knocked over the opened bottle of highlighter. I just threw away $7. I definitely won't be buying this product again.
Date published: 2016-09-11
Rated 5 out of 5 by from
Date published: 2013-01-05
Rated 5 out of 5 by from Great Color I love this color, it turned out better than I expected and I get many compliments.
Date published: 2012-11-15
Rated 3 out of 5 by from Pretty Good This is my first time ever colouring my hair. I used Honey Blonde and processed for about half the recommended time (15 rather than 30 minutes for my natural, type 4a hair). My hair turned a golden brown, which is what I wanted. (The hair I processed in the strand test turned platinum blonde after about an hour). The conditioner that comes in the box is great-- very rich and creamy. Even though I only left the product in for 15 minutes I noticed it stripped my hair of quite a bit of protein. Now my hair feels overly soft and a bit mushy when it's damp. Make sure you do a protein treatment right after using this product.
Date published: 2010-06-25
Rated 5 out of 5 by from Still Holds Up My mom has been using this brand of hair color for years and it still does it. The picture you see on the box is exactly what you get, no surprises!
Date published: 2010-06-19
Rated 5 out of 5 by from Love It This permanent hair color takes very well to African American hair. It also leaves your hair soft.
Date published: 2008-12-02
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how many packs could be used for a full head?

Asked by: Anonymous
Depending on the length of your hair !-2 box should cover your full head.
Answered by: CommunityAnswer
Date published: 2016-05-27

What hair color products can be used same day as a relaxed?

What conditioner should I use to avoid breakage?
Asked by: Renee
Hello, and thank you for your question. We don’t suggest anyone use a hair color the same day as relaxing.
Answered by: Sally Staff
Date published: 2016-05-24

Do you have to bleach hair before coloring or is that what the product does?

Asked by: Honey

Does this product consist of bleach?

I'm new to getting my hair colored, and my natural (relaxed) hair color is a rare brown, and I'm pretty nervous about bleaching my hair because I don't want to damage my hair in any kind of way. So if this kit consist of bleach, is there any other recommendations on any other hair coloring kits this EXACT color? Thank you for your response!
Asked by: Rosie Lee
  • 2016-12-07T10:40CST
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