Rated 4.6 out of 5 by 198
Rated 2 out of 5 by Dreamspirit Didn't work
I bought the Magenta and a 30 developer. My hair has been colored dark brown for several years. I left it on my hair for 30 mins. The only thing that turned out a red was my roots. It didn't even touch any other parts of my hair.. Had to recolor to a dark brown color right away to cover my ugly roots.. I watched a lot of youtube videos prior to this and everyone said it contains a bleach and still works well on dyed hair.. It didn't work on mine lol..
I wanted to make my hair a dark red/burgundy/wine color.. Unfortunately that's not going to happen unless I strip my hair looks like so I give up..
August 29, 2015
Rated 5 out of 5 by Kslates LOVE THIS!!!
I've had red hair on three different occasions and this is my go to dye. It's bright, vibrant, and doesn't fade too fast. I have a cool skin tone so most shades of red aren't very flattering on or around me but the pink undertones in this dye gives me a beautiful color that doesn't wash me out. I've used this hair dye by itself, mixed with the l'oreal hi color in red hot (This combo gave me the best color in my opinion), and with l'oreal hi color in intense red. I've found that most times when people have problems with any of these dyes it's due to the application and not the actual product. You have to understand before dyeing your hair red that it will fade faster than other colors and you will need to dye it around once a month to keep up a vibrant shade. I normally can get a month and a half to two months wear out of one application before the color gets dull. Also if your hair is super dark DO NOT expect to get insanely bright hair in one application with 30 vol. developer. You may need dye it twice to get the desired color and/or use a 40 vol. developer. It's good to have high expectations but they must also be realistic. For example if you have jet black hair you probably aren't going to be that bright color after one application and if you have lighter brown or blonde hair don't expect a dark subtle red. Make sure you're prepared for the cold showers and upkeep that comes along with red hair and don't b**** and complain about it afterwards if you decide you can't handle it. Really research and make sure this is something you want because it is and investment and it's a killer to get rid of too. Happy dyeing! :)
July 15, 2015
Rated 1 out of 5 by Mizzard Faded after 1st wash
I dyed my hair with this twice in 1 week because it washed out after the 1st shampoo. Followed all the directions and even waited 48 hours after the second attempt and it still washed out and left me with copper colored hair instead of the bright red I wanted.
June 8, 2015
Rated 5 out of 5 by Cmckeith Professional Opinion
I have read some of the reviews of this product and some of the customers that have not received a positive outcome with this product needs to realize is that color will not lift color when a previous color has been placed on the hair. When this product is placed on virgin hair the outcome is amazing. I am a professional and use a level 3n on my hair every 4 weeks to cover grey .(which is a dark brown) I have long side bang in the front of my hair line and wanted to color it the Magenta. I did have to lift the hair with a 20 volume developer and lifting powder like a soap cap just for about 15 minutes prior to using the Hi color. I then used the hi color balayaged it in on the ends of my bang with a 20 volume for 25 minutes and the results were amazing. I have had minimal fading as well. I would recommend this to anyone who knows how to use this product.
June 1, 2015