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Wella Color Charm Liquid Permanent Hair Color 435/5G Light Golden Brown

Color Charm By Wella


Size: 1.42 oz.
Quantity: One
Color: 435/5G Light Golden Brown
Sally Item # SBS-800253

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Create long-lasting color with Wella Color Charm Liquid Permanent Hair Color.


Wella Color Charm Liquid Permanent Hair Color 435/5G Light Golden Brown
Wella Color Charm Liquid Permanent Hair Color 435/5G Light Golden Brown



  • 7W Caramel
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  • #811/8N Light Blonde
  • #911/9N Very Light Blonde
  • 6R Red Terra Cotta
  • 8NG Light Beige Blonde
  • 6W Praline
  • 336/5AA Light Drab Brown
  • 50 Cooling Violet
  • #643/7WR Tan Blonde
  • 544/6RG Light Copper
  • 1030/10A Palest Ash Blonde
  • #672/7A Medium Smokey Ash Blonde
  • 607/6RV Cyclamen
  • 347/4RG Dark Auburn
  • 632/7AA Medium Ash Blonde
  • 148/3A Dark Ash Brown
  • 237/4A Medium Ash Brown
  • 246/5A Light Ash Brown
  • #8G/841 Light Golden Blonde
  • 462/6A Dark Ash Blonde
  • #9A/940 Pale Ash Blonde
  • 507/5RV Burgundy
  • #8A/740.5 Light Ash Blonde
  • 555/6G Hazel Blonde
  • 356/4R Cinnamon Brown
  • 445/5RG Light Auburn
  • #BP Blonding Plus
  • 729/8RG Titian Red Blonde
  • 542/6AA Ash Blonde
  • 435/5G Light Golden Brown
  • 367/3RV Black Cherry
  • 257/4G Dark Golden Brown
  • 810/7R Red-Red
  • 725/7G Sunlight Blonde Brown
  • T-10 Ivory Lady
  • 1290/12C Ultra Light Blonde
  • 1120/12AA Nordic Blonde
  • 1070/10NG Honey Blonde
  • #T11 Lightest Beige Blonde
  • 311/3N Dark Brown
  • 1001/10N Satin Blonde
  • 211/2N Very Dark Brown
  • 611/6N Dark Blonde
  • #T35 Beige Blonde
  • 411/4N Medium Brown
  • 511/5N Light Brown
  • 12NG Surfside Blonde Plus
  • 7WV Nutmeg
  • 9NG Sand Blonde
  • 1210/12A Frosty Ash
  • 5WV Cinnamon
  • 711/7NG Medium Beige Blonde
  • 1036/10GV Honey Blonde
  • 9G Soft Pure Gold Blonde
  • 1200/12N Blonde
  • 5WR Allspice
  • 51/1N Black
  • #T18 Lightest Ash Blonde null
  • 6NW Dark Natural Warm Blonde
  • T14 Pale Ash Blonde
  • 7NW Medium Natural Warm Blonde
  • 8NW Light Natural Warm Blonde
  • 3NW Dark Natural Warm Brown
  • 4NW Medium Natural Warm Brown
  • 5NW Light Natural Warm Brown
  • T28 Natual Blonde
  • T15 Pale Beige Blonde
  • T27 Medium Beige Blonde
View All Colors

Additional Information

  • Vibrant, long lasting, fade resistant results
  • Excellent gray coverage
  • Gentle floral fragrance
  • Deep conditioning

Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.
Wella Jewel
Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.


Tips for achieving optimum coverage on gray hair:


1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.


2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.


3. Mix with 20 Volume Well Color Charm Developer


4. Apply generously starting at the area with highest percentage of gray or most resistant.


5. Process for 30 minute, extend to 45 minutes if needed.


6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural or Gold shade at the same level.
Wella Color Charm Liquid Permanent Hair Color 4.4 5 149 154
Beautiful Color & Excellent Results I paid $150 at a local salon who bleached my roots and then used a high lift color on my hair to give me a "platinum blonde color". After watching some online tutorials I realized I could do the same thing for alot less at home. And in fact, I got a better result than what I did at the salon with a few careful steps! My hair color is a medium brown level 7. I purchased bleach and 30 developer mixed 2:1 and touched up my roots for 30 minutes. I went on to use this toner 1:1 with a 20 developer for 8 minutes. Now keep in mind my natural color was previously lifted so I only needed to lift it 4 levels but I do not recommend leaving this toner on more than 8-10 minutes max no matter what your color is. This was what my salon did too and she explained that if it was left on longer it would damage my hair. Her advice for my natural color was bleach roots and darker hair, then 8 minutes with 2 more sessions to achieve the desired results. In addition, from the advice of another stylist once my hair has reached the desired bleach blonde I should use a 10 developer for this toner which wont be as damaging to my thick fine hair. The key is do not go overboard, it will take several processes to get your hair to the desired result without damaging it. I love this color because my hair previously had some brassiness to it and the beige blonde took out most of the brassy color and deposited a beautiful beige blonde. Perfect toner for those who look better in neutral or warm colors but do not like golden shades or warm shades in their hair. This color is almost a frosty beige blonde. I love it!! August 15, 2012
Tones Orange Hair! Use a 10 vol developer! I have black(color and texture wise) hair that I bleached twice with 30 vol developer. My hair color varied from light banana yellow to light orange. Once I put T14 toner on it with a 10 vol and left it on for 30 minutes, my hair was an even shade of light blond. I wish they included more product in the bottle, but that's just because I have extremely thick hair. Also, make sure to use a 10 vol developer, despite what the instructions say. 20 vol lightens the hair, which you don't want and will turn your hair the color of the toner(blue or purple). 10 vol opens the hair shaft, and the hair comes out more even. August 26, 2014
Perfect! Wella is truly perfect! The color is true and vibrant, holds up well against fading and just looks so good! Wella makes my hair very happy which makes me a happy Niki! July 25, 2014
T18 Wella Toner. I have colour resistant white hair. T18 formally marketed as "White Lady" works perfect for me. I have used this product for several years. It takes out the nicotine stains and blends the different colour tones of my hair beautifully. I actually like the colour better after a shampoo or two. My hair never looks faded or unnatural. I often get strangers coming up to me and telling me how lovely my hair is. Turning white haired at the age of 49 was frustrating. Nothing coloured my white hair and I knew I looked old for my age because of it. I phoned hair company hot lines and chatted on line with experts. No one suggested trying a toner. I stumbled on to the idea after having my hair professionally streaked and she used T18 toner. I inquired if toner can safely be applied directly to the scalp.When she said yes my life changed. No more expensive salon procedures that only partly helped the look of my white hair. If you have colour resistant hair I highly recommend you try T18. July 22, 2014
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(2 Questions : 1 Answer)

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Do I apply to full head? What will this do to my non gray hair??
1 day ago
Going for gold
Princeton, WV
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I bleached with bright yellow results (as expected). I then used T35 to tone the color with 20 vol developer, but I did not realize it had red undertones - so I am now a strawberry blonde; However, what I wanted was a beige blonde. How soon is it ok to use a different toner with 20 vol developer again?
1 month ago
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First, use a toner once the previous toner has faded or else you will have color build up and your hair won't turn out the way you want.
Second, use a 10 vol developer with toner instead of 20 vol. 20 vol developer lightens hair and will damage your hair if used too many times. 10 vol only opens the hair shaft so you can deposit color without damage.
Hopes this helps! :)
4 days ago
Read all my Q&A
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